Led daily operations for a team of over 24 sales staff, including Regional, Territorial, and ISO representatives. Oversaw company sales strategies, departmental structure, and overall revenue growth. Developed dashboards and reports to ensure access to critical data, enabling informed decision-making and driving strategic business outcomes.Created dashboards and reports to ensure they were in place to provide vital information to make informed and smart decisions.

Led the Southern California Division, overseeing sales operations and driving territory growth, revenue, and profitability. Successfully acquired new agent locations and managed the agent rollout process.

Collaborated with the Sales Department to develop marketing strategies that acquired, retained, and grew retail store partnerships to over 800 locations within two years. Managed P&L for foreign exchange rates and retail commissions. Organized product marketing campaigns and promotions, analyzing their impact and recommending improvements. Oversaw sales operations and agent support teams across the USA and Mexico

Managed the sales team, providing day-to-day sales support and guidance.Supervised the New Accounts and Agent Support Department, ensuring all processes adhered to company policies and were executed in a timely manner.Cultivated client loyalty through proactive marketing initiatives and regular in-store visits, strengthening long-term relationships.

Analyzed demographic data and monitored market conditions to identify key target areas and accurately price services for optimal customer acquisition. Promoted services through regular agent visits and participation in in-store promotional events