General Manager with long experience in leading FMCG companies, multinational, private equity or family owned. Member of Board of Directors & Leadership Team of listed company. Solid strategic vision for value generation, organically, through core, new Brand Development or M&A. Company transformation (P&L and cultural).Financial background and professional Development in commercial area (sales, trade marketing, marketing). Deep knowledge of Retail/HORECA, both in Spain and wider Europe. Member of Netmentora (coaching/mentoring).