Consulting firm (from the "thinking" to the "doing") specialized in Sports, Partnerships and Sponsorship, as well as in Leisure. Lead by Carlos Canto, with successful experience in projects developed in Spain, USA, Canada, Bermuda, Barbados, Brazil, Chile, Egypt, Portugal, France, UK, Austria, Ireland, Bulgaria, Belgium, Switzerland, Greece, Italy, Azerbaijan, Indonesia, Singapore, China, India, UAE, Saudi Arabia. www.spsgconsulting.comAmong our clients: Endesa, Bankia, Toyota, Zurich, Santander, Iberostar, Cepsa, Baxi, Spanish Basketball Federation, Spanish Paralympic Committee, Spanish Canoeing and Kayaking Federation, Spanish Swimming-Aquatics Federation, Spanish Surfing Federation, Consejo Superior de Deportes, ADO, World Football Summit, Mediapro, ProLeague - Football League in Belgium, Ministry of Municipality and Rural Affairs - KSA (through RiSE), Pizza Maestro, Inorde, GSIC powered by Microsoft, BKOOL, LVP, AFE, RCDEspanyol de Barcelona, Stuttgart VfB, Museum of the Future-Dubai (thru Falcon Associate), Ferrari World Abu Dhabi / Aldar, etc..

Círculo de Consejeros es una asociación formada por Consejeros, Senior Advisor y altos directivos, que tiene como objetivo impulsar la diversidad y la independencia en el funcionamiento y composición del Consejo de Administración y, en especial, el papel creciente de la figura del consejero independiente.El Círculo de Consejeros se constituyó como grupo en diciembre de 2022 por iniciativa de los integrantes de la octava promoción del programa de alta dirección Escuela de Consejeros, organizado por la Asociación Española de Directivos y KMPG e impartido por la escuela de negocios IESE. Los miembros del Círculo de Consejeros ocupamos distintos cargos de responsabilidad en los órganos de dirección, los consejos de administración o consejos asesores de distintas instituciones y empresas de los principales sectores industriales como finanzas, tecnología, telecomunicaciones, consultoría, moda, deporte, lujo, comunicación y gran consumo.

"Sports Business" professor

Member of the Board of Directors, focused on OFF-Pitch topics: Strategy, Marketing, Innovation, Sponsorship, Internationalization, Market Research, Governance, SustainabilityStrategic Plan Marketing PlanSustainability PlanDepor Innovation CenterResearch (sponsors, members, etc.)Business DevelopmentInternationalization Plan

As Vice-President of LAGARDERE SPORTS and Entertainment - Consulting, I am adivising corporations in their sponsorship investments (from the "thinking" to the "doing"), as well as public services/sector entities in generating recurrent incremental revenues through partnership and sponsorship opportunities. Among the clients: Enel, Federación Española Baloncesto/Caixabank, Caser, Turismo Chile, US Chamber of Commerce, Egypt Tourism, PortAventura World, Ayuntamiento Madrid, RATP Paris, Barbados Tourism, etc.

SPONSORSHIP PUBLIC SECTOR & TOURISM: Global head of IMG Consulting Public Sector & Tourism group, in charge of sponsorship projects addressed to public entities (how to raise funds and increase revenues thru Partnership/Corporate Sponsorship Programs). So far, helped to raise up more than USD 350 mio-: RTA Dubai, CTA Chicago, Capital Metro Austin, MBTA Boston, Stm Montreal, Metro Madrid, RATP Paris, Metro C Rome, RMGL Gurgaon-Delhi, Aldar Abu Dhabi, Singapore Flyer, Singapore Sports Council, B:SM Barcelona, MetroRio, Transport for London, ACT, TMB, .. . Also, in charge of advising tourism boards in terms of sponsorship and events: Beijing, Andalucia, Madrid, Indonesia, Bermuda, Azerbaijan, Canada, Chile, etc....Projects in China, India, UAE, USA, Canada, Spain, France, Italy, Egypt, Singapore, Bermuda, Barbados, Brazil, Azerbaijan, Indonesia, UK, Chile, Portugal, Ireland, Austria, ...SPORTS: In the sports and entertainment space, strategized, negotiated and activated sponsorship deals with NYRR-NYC Marathon, LA Lakers, NY Knicks, FC Barcelona, James Beard Foundation, Sony Ericsson Miami Open, London Harlequins, London Wasps, Georgetown University, etc.. In addition, advised Santander in their sponsorship strategy

Reporting to Tea-Cegos President and CEO, designed and implemented the External and Internal Communication Plan. In addition, Head of the Studies and Research department. Lead projects in Spain, Brazil, etc..

Leading Spanish Consulting firm specialized in the Tourism and Leisure sector. Through an MBO Management Buy-Out, became Partner. In charge of Strategy, HR and Finance. In addition, lead consultancy projects in Spain, Portugal and South America.Developed the Strategy to be acquired by Tea-Cegos