As "Head of Marketing," I perform various functions, among which stands out the drive and implementation of advanced tools and solutions that help automate processes, optimize campaigns, and improve the operational efficiency of our clients.Among my tasks is to create and strengthen the online image of our clients and give them a personality on the internet, as well as help them achieve their goals.I apply my strong leadership skills to manage and motivate the team to execute activities, campaigns, and digital strategies.My goal is to build customer engagement, increase brand awareness, and drive their objectives.

I was responsible for a digital transformation project that strengthened the marketing efforts of traditional media communications.I implemented new digital tools to support the sales department. I introduced digital options for creating press kits and online catalogs, which had a positive impact on sales of advertising space in traditional media.For their traditional media outlets, I was in charge of producing bumpers for television programs and broadcasting live TV via social media platforms such as Facebook Live, Periscope, and YouTube.​I also handled editorial design for their magazines and managed the social media accounts of these editorial publications.

I implemented digital tools that improved and streamlined workflow. After conducting analysis, I opened social media channels to support communication and enhance marketing strategy.Through email campaigns, social media, and Google, I assisted the company in achieving a better market positioning.Analyzing social media campaigns and Google AdWords helped optimize the budget. Additionally, I created new websites that gave the company a fresh image.

Thanks to my performance, we achieved a stronger presence in the digital realm. Our social media and database numbers have rapidly increased without budget investment due to the execution of digital strategies, thus achieving growth and better communication among the student community.All events have been successfully covered and promoted digitally, taking steps that leave traditional media behind.

My main task in this organization was to update the website daily and upload content to social media platforms.I also collaborated in organizing events and their coverage in digital media. I was in charge of internal communication within the company, as well as external media contacts, and both print and digital design tasks.During my time in the organization, I managed to quickly grow and develop its social media presence. The most important achievement was initiating the organization's transition towards digital platforms for communication.