As National Sales Manager I led the entire commercial team, both external and Telesales as well. I leading them to a radical change in how to sell the portfolio of solutions we had. My sales team got to double our sales funnel with more profitable projects for the company.

Responsible for design, planning, manage and coordinate a strategy for sales and marketing to get a great revenue, good Operating Profit and achieving sales budget for the business Unit.• Got in last 5 years a wonderful Compound Annual Growth Rate (CAGR) of 16%, as a product of a great well executed strategic plan, business transformation and good setting and KPI tracked. • Intelligently Achieved in last two years a growth in the Operating Profit 6% and 8%, derivate of good readings of P&L and toke action to reduce the negatives impacts of high cost of freight and customer discounts.• Designed and executed fabulous marketing campaigns to increase (47%) lead generation for Sales Team. This action gave team a Hit Rate improvement of 4%.• Successfully Launched two different business lines of product, based on creating a business plan and marketing strategy plan both actions were a pillar to got a good result (3 and 5 units per lines)• Efficiently created a Telesales Departments (multidisciplinary team) to cover all different kinds of customer (small, medium and Key Accounts), achieving 35% more sales than budget in first year and growth 23% for second year.• Successfully worked for different Industrial Segments and Countries (Guatemala, El Salvador, Colombia) helping customers solve their problems, based on control and automation of analytical instrumentation and technical Service attached.• Developed a great Sales Team using their strengths and working on their weakness with specifics plans per each member, tracking their progress across time.

Design, planning, manage & coordinate sales and marketing strategy to get a great revenue, in the execution side manage all the operation cost and the technician people for customer´s satisfaction and contracts renewal. • Obtained three consecutive years of sustained growth for the Business on 19%, it was the result of a huge Business Strategy based on customer retention and work proactive finding new projects of installed base.• Increased significantly the Operating Profit of Technical Services Business (9%) working on expenses reduction, improving the smart use of technicians’ working hours and having well planned work routes. • Harmonized successfully 100% of Service Portfolio and the Scope of Works. On one side deliver exactly that customer bought and in the other hand the sales team offered exactly what technician executed. Creating a customer satisfaction and brining loyalty them. Customer Care and Service Level Agreement (SLA)• Designed the first productive Marketing Campaigns of Service Business, focused on the customer’s needs by segment, not with generalized phrases, which made no sense to them. • Professionalize 100% of the Service sales force, giving them a focus to carry out consultative sales, to become a Real Trusted Advisors to the customer and thus grow the business by 16%• Dramatically improve the balance between renewed contracts (Internal Sales 93% min) and new customers (External Sales, 5 per month) to give the growth pillars of Business of Service.

Handle and execute sales strategies, working with Marketing and Internationals specialist to launch new products for industrial segments. Support technically and in negotiations to sales force throughout the country. • Launched successfully at least 4 new products per year, working with Marketing and Telemarketing people to design and executed all Marketing Strategy, focused on Key Segments as Pharmaceutical, mining, Power, Chemical, Petrochemical, Refinery, Brewery, which included Go To Customer (GTC's) with the International Market Specialists, as well the programming and execution of the seminars and follow-up activities to be able successfully close the budgets of sales.• Ingeniously implemented Search Engine Marketing (SEM), Search Engine Optimizer (SEO) and Social Media Optimization (SMO) for Process Analytics solutions using 100% the Laboratory resources and key words to create a Branding for Process Division.• Trained unmatched 100% of external sales force to use Value Selling and Consultative Selling; Creating a disruptive way to approach with new customer, bringing a profitability 3% of total sales in 2011, for technical side, proudly responsible of the Technical Training of the Sales Force, appropriately using different learning tools and techniques as role play, workshops with real cases where customers showed a pain point and how our team could solve it.• Proactive and successfully monitored the main sales KPI’s such as: sales, billing, customers visits, demos, seminars in customer facilities, etc. that allowed me to take preventive actions and plans according to needs of each Sales Representative in their work areas to have a healthy pipeline.

Technical sales & customer service, using advanced sales techniques to achieve the results and growth of the business unit, opening new customers and territories, having a healthy pipeline (sales funnel) and great hit-rate.• Successfully opened in two years the North of the country (Nuevo Leon, Coahuila and Tamaulipas) and Southeast (Puebla, Tlaxcala, Veracruz and Oaxaca); exceeding the sales budget by 18% and 39% each year.• I helped increase the productivity of a biotechnology company through the proper use of analytical measurements, improving it by 13%, achieving to move the competitor and win market share. Significantly reduced the use of sensors in leaching processes in one of the biggest companies nationwide in the production of lead-zinc, reducing its spending on spare parts by 39%• Relentlessly achieving the first sales of instrumentation to Pemex through field work and knowledge of the key stakeholders in the refineries of Tula, Salamanca, Salina Cruz and Cadereyta, giving me 20% of sales budget.• Developed a huge expertise in Analytical Instrumentation becoming a Trusted Advisor with a deep knowledge in different industrial processes such as: pharmaceutical, biotechnology, mining, power, brewery, sugar mill, chemical, petrochemical and refinery. Impactfully incorporated the methodology of Consultative Selling and Value Selling, driven by the systematic use of technical presentations in front of customers, showing the real value of the solution and not the technical characteristics of the product.