Carlos Dieppa Email & Phone Number

Miami, Fl, Us

Strong business development professional bringing my expertise to the investment banking industry. Skilled in Business Planning, Asset Management, Corporate Development and Mergers & Acquisitions (M&A).

At Axela Consumer Ventures, we understand that companies operating in the CPG sector have unique needs. That’s why we provide alternative ways to raise capital via equity or debt that can help accelerate your business growth. Our agile approach ensures that we keep up with the fast-paced market and provide the support you need to succeed

Miami, Fl, Us

Mclean, Virginia, Us

Oversaw US$1B fasted growing Latin America region in pet care, our 35% growth in 2021 made it the fastest growing region in the world. Directed more than 3,000 full time employees, and five business units that included Mexico, Brazil, Argentina, Chile, Colombia, Peru, Ecuador, Bolivia. Defined and launched strategic roadmap for next five years and cascaded down across organization.• Spearheaded new category creation and implementation for pet care and treats, serving as engine for growth and innovation. • Served as global portfolio strategic leader for dog portfolio including $3B PEDIGREE® brand and $1B IAMS® and CESAR® with potential for growth and larger penetration in markets as well as global expansion into emerging markets.• Doubled capacity in wet to reach growth ambition due to planning realization. Worked on two fronts to increase output of current assets and start building new ones ASAP.• Looked at global best practices within Mars on operating factories and partnered with Russia to increase output or TRS.• Built strategy for Latin America pet care to grow to US$1B while diversifying portfolio with more margin accretive mix fueled by innovation and new brands. Activated three-year plan that showed great financial improvement after initial investment. • Reached more consumers and optimized factory usage by going both up and down in by creating products for the different price partitions.• Worked on barriers to entry of new category wet pet food and created campaigns with marketing teams to explain benefits of these new products. • Strengthened financial performance for region. Achieved P&L improvement through cost reduction process and supply chain optimization drive. • Demonstrated understanding of constant volatility leading to agility in price increases every year in Latam. Implemented two smaller price increase in Mexico, three in Southern Cone, and four in Brazil after 57% commodity inflation in 2021.

Mclean, Virginia, Us

Held $350M in P&L with accountability for growing in critical Brazilian market group of 1,000 associates and two manufacturing sites within $11B pet food division. Charged with separating business from other divisions of chocolate and food to create focus and desired results. Provided strategic guidance to improve financial operations, reduce costs, and improve business model.• Implemented new go to market strategy to capitalize on focus created for category with more active presence in different channels and retail formats.• Created portfolio of brands and achieved explosive triple digit growth in wet pet food segment new to region and Brazil.• Improved financial shape by implementing overhead costs reductions that created efficiencies in manufacturing and logistics.Distribution and Sales Channel Management:• Noticed consumer across region in shopping patterns for both pet food and confectionery. Achieved large sales growth of club forms in Mexico and Brazil and in Mexico made Sam’s Club Product Sportsman’s Choice. Focused on convenience and proximity with OXXO and 27,000 stores. Grew club and limited assortment format in Brazil with Carrefour’s Atacadao.• Oversaw direct to store distribution in Mexico that included van sales operation with more than 700 routes and seven distribution centers. Achieved 35% growth in 2021 with profitability for that operation doubling in last three years.• Created culture of loyalty to findable brands in sales execution and merchandising. Created online system accessible via smartphone for sales to report progress and send images of execution for tractability. Achieved 11% sales uplift.

Mclean, Virginia, Us

Transformed business from import base, to local manufacture of pet food business for Andean region located in north of Colombia. Consolidated Venezuela unit and created Peru unit each with dedicated sales forces and small administrative team. Created integrated marketing communication plan, and designed products for local consumers. Chaired strong business growth reaching US$70M. Oversaw group of 150 professionals in five countries.

Mclean, Virginia, Us

Participated in creation of Mars subsidiaries in Colombia, Venezuela, and Peru. Strengthened collaboration with exclusive distributors in Ecuador and Bolivia markets. Identified future products required to grow existing line and started seeding new categories growing from $10M to $27M.

Mclean, Virginia, Us

Consolidated operation with national distribution. Grew business to $10 million with chocolate brands achieving eight percent market share and started pet food business.

Blackfriars, London, Gb

Oversaw larger number of people with 50 direct and 50 indirect reports. Launched geographically exclusive distributors program, leading to double digit gains in Rama/Doriana margarine and food brands as well as Pond's beauty line.

Blackfriars, London, Gb

Played key role in building department that created tailor made promotions for main customers and strengthened business relationships.

Executive Program On Strategy And Organization, Business Administration, Management And Operations

Master'S Degree, Strategic Marketing

Bachelor'S Degree, Business Administration