Carlos Rocha Email & Phone Number

Rio De Janeiro, Rj, Br

São Paulo, Brasil

Reporting to the Business Director, being responsible for creating and managing the Group's strategic partnerships in São Paulo Region, interacting with the various business and commercial areas, as well as with the EssilorLuxottica support areas . • Ensure the alignment of EssilorLuxottica's business strategy in the group's companies with a focus on the top and bottom line.• Act as a facilitator in the development of strategies, structuring and prioritization of business and… Show more Reporting to the Business Director, being responsible for creating and managing the Group's strategic partnerships in São Paulo Region, interacting with the various business and commercial areas, as well as with the EssilorLuxottica support areas . • Ensure the alignment of EssilorLuxottica's business strategy in the group's companies with a focus on the top and bottom line.• Act as a facilitator in the development of strategies, structuring and prioritization of business and commercial plans.• Implement the EssilorLuxottica management and governance model in partner companies in collaboration with corporate areas.• Seek efficient and assertive solutions to identify new opportunities and anticipate possible risks to the business.• Create and maintain relationships with partner companies focused on the Group's business objectives.• Develop and implement improvement actions to build business sustainability. • Support the Group's human resources strategy with a focus on developing and training the leadership of partner companies. • Participate in the acquisition plan, supporting the M&A area in negotiating new businesses. Show less

Brasil

Reporting to the Commercial Director, being responsible for the commercial area of ​​Lenses and management of strategic partnerships in the Northeast region; leading a commercial team of 47 people. • Ensure the alignment of EssilorLuxottica's commercial strategy of Lenses in the Northeast region, focusing on the top and bottom line.• Serve as a facilitator for the development of strategies, structuring and prioritization of business plans for the Region.• Seek efficient and… Show more Reporting to the Commercial Director, being responsible for the commercial area of ​​Lenses and management of strategic partnerships in the Northeast region; leading a commercial team of 47 people. • Ensure the alignment of EssilorLuxottica's commercial strategy of Lenses in the Northeast region, focusing on the top and bottom line.• Serve as a facilitator for the development of strategies, structuring and prioritization of business plans for the Region.• Seek efficient and assertive solutions in the commercial area of Lenses.• Create and maintain relationships with partner companies focused on the EssilorLuxottica Group's business objectives.• Develop and implement improvement actions to build business sustainability. Show less

Rio De Janeiro

Report to the Business Director, being responsible for creating and managing strategic partnerships (partner companies) for the Group in Rio de Janeiro, Espírito Santo, North and the Northeast Region, interacting with the various business areas, as well as Essilor's support areas. • Ensure the alignment of Essilor’s business strategy in the companies of the group with a focus on the top and bottom line.• Serve as a facilitator for the development of strategies, structuring, and… Show more Report to the Business Director, being responsible for creating and managing strategic partnerships (partner companies) for the Group in Rio de Janeiro, Espírito Santo, North and the Northeast Region, interacting with the various business areas, as well as Essilor's support areas. • Ensure the alignment of Essilor’s business strategy in the companies of the group with a focus on the top and bottom line.• Serve as a facilitator for the development of strategies, structuring, and prioritization of business plans. • Deploy Essilor’s management and governance model in partner companies in collaboration with the corporate areas. • Look for efficient and assertive solutions to identify new opportunities and anticipate possible risks to the business.• Create and maintain relationships with partner companies with a focus on the Group’s business objectives.• Develop and implement improvement actions towards building the business’ sustainability.• Give support in the Group’s human resources’ strategy with a focus on developing and training the employees of partner companies.• Participate in the acquisition plan, supporting the M&A area in negotiating new business. Show less

Rio De Janeiro E Região, Brasil

Reported to the Brand VP with a team of 35 direct employees and 8,000 indirectly. Was responsible for developing own operations and those of the franchisees, expanding the brand, 550 points of sales, 235 franchisees, and annual revenues of R$ 800 million.• Selected and approved new entrants to the franchise as well as the commercial proposals and new points on the development committee. Monitored the schedule for opening business units• Ensured an effective operational management… Show more Reported to the Brand VP with a team of 35 direct employees and 8,000 indirectly. Was responsible for developing own operations and those of the franchisees, expanding the brand, 550 points of sales, 235 franchisees, and annual revenues of R$ 800 million.• Selected and approved new entrants to the franchise as well as the commercial proposals and new points on the development committee. Monitored the schedule for opening business units• Ensured an effective operational management with experience in managing the business with a positive EBITDA.• Monitored the support provided to the franchises by the various sectors of the franchiser.• Had an active part in developing and implementing Bob’s turnaround process that resulted in changing the brand’s format and concept (change of culture, layout, logo, menu of products, equipment, training, and standards).• Built a relationship with Shopping Mall administrators.• Monitored and managed the operational indicators of the points of sale and corrected any distortions• Developed motivational campaigns and significant sales together with the team that resulted in a significant increase in the team’s motivation and consequently a growth in sales. Show less

Rio De Janeiro E Região, Brasil

Rio De Janeiro E Região, Brasil

Recife E Região, Brasil

Recife E Região, Brasil

Recife E Região, Brasil

Recife E Região, Brasil

Recife E Região, Brasil

Reported to the Sales Executive Director and had a team of 4 employees, being responsible for supervising and monitoring 70 units including own operations and franchisees within the established standards.• Was responsible for the relationship of the franchiser with the franchised units.• Deployed the ISO 9001/2000 certification standards in all of its own and franchisee units.• Analyzed and mapped the revenue curve of the 70 units. • Participated in preparing the company’s… Show more Reported to the Sales Executive Director and had a team of 4 employees, being responsible for supervising and monitoring 70 units including own operations and franchisees within the established standards.• Was responsible for the relationship of the franchiser with the franchised units.• Deployed the ISO 9001/2000 certification standards in all of its own and franchisee units.• Analyzed and mapped the revenue curve of the 70 units. • Participated in preparing the company’s strategic planning and was responsible for executing the sector’s objectives. Developed brand expansion strategies.• Presented the results of audits and the sector’s performance to the company’s CEO. • Received the Franchising Excellence Seal during 2 years (2004/2005) awarded by the Brazilian Franchising Association and was voted the 5th best Cosmetic Franchise from Brazil and the 1st place among Franchise companies in the Northeast from 2005/2006 by the magazine Pequenas Empresas Grandes Negócios. Show less

Recife E Região, Brasil

Recife E Região, Brasil

Recife, Pernambuco

Was responsible for the dealer’s CRM/Customer Service Department, receiving two awards as Best Customer Services in the Northeast Region awarded by the car manufacturer FIAT.

São Paulo, São Paulo

Was responsible for the company Italiana Automobiles and was given the responsibility to manage a project by applying the concepts and methodology proposed that sought to standardize the dealerships, increase sales, and train the teams. By the end, the project reached an increase of 32% in the dealership’s revenues.

Progressive Leadership Program

EssilorLuxottica Progressive Leadership Program in partnership with Harvard Business School

Leadership Development Program

Advanced Management Development Program

Executive Mba In Business Administration

Market Planning And Site Selection College

Master Of Business Administration - Mba

Bachelor'S Degree In Business Administration