Carlos Rocha

Carlos Rocha Email and Phone Number

Head Regional Comercial de Lentes – Regional São Paulo @ EssilorLuxottica
Rio de Janeiro, RJ, BR
Carlos Rocha's Location
Rio de Janeiro, Rio de Janeiro, Brazil, Brazil
Carlos Rocha's Contact Details

Carlos Rocha personal email

About Carlos Rocha

Brazilian of the world, 38 years old, married, crazy about outdoor sports, passionate about business,development of ideas and people, very focused on delivery of results and management of inside and field sales teams.• Negotiation with entrepreneurs for renewing contracts or in other needs with positive results of recovering cases considered lost.• Participate in the acquisition plan, supporting the M&A area in negotiating new business.• Ensure the alignment of EssilorLuxottica’s business strategy in the companies of the group with a focus on the top and bottom line.• Develop and implement improvement actions towards building the business’ sustainability.• Active actions in strategic decisions and meetings of the board of franchisees.• Preparation of marketing actions planning to increase the average ticket and increment guest count.• Implementation and participation in the PMO for implementing leverages of results and margins.• Monitoring and management of operational indicators of points of sale and correction of any distortions.• Selection and approval of new entrants to the franchise as well as the commercial proposals and new points on the development committee Following the schedule for opening new business units.• Deployment of a short/medium/long term planning culture by following the Business Plan and using other management tools for analyzing the results with a focus on operational quality, profitability, and the rentability of the points of sale.• Monitoring the support provided to the franchises by the various sectors of the franchiser.• Planning and management of Bob's operation with 5 POSs at the Rock In Rio Brazil in the editions of 2015 and 2017 and 38 Bob's POSs at the carnaval of the Sambadrome/RJ in the editions of 2014 to 2018.• Budget Management.• Leadership of High Performance Teams.EDUCATION AND LANGUAGE SKILLS• Leadership Development Program  - FDC - 2019• Executive MBA in Business Administration - FGV - 2016• MBA in Organizational Planning & Management - UPE - University of Pernambuco - 2009• Bachelor's Degree in Business Administration - UNIP - 2006• Innovation and commercialization - MITMassachussets Institute of Technology• Successful negotiation: Essential strategiesand skills - Michigan University• Competitive Strategy - LMU Munchen• Advanced English • International Exposure: Participation in editions of the National Restaurant Association Show in Chicago/USA and of the NRF Retail's BIG Show in New York/USA besides the Knowledge Tour in Silicon Valley

Carlos Rocha's Current Company Details
EssilorLuxottica

Essilorluxottica

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Head Regional Comercial de Lentes – Regional São Paulo
Rio de Janeiro, RJ, BR
Employees:
78581
Carlos Rocha Work Experience Details
  • Essilorluxottica
    Head Regional Comercial De Lentes – Regional São Paulo
    Essilorluxottica
    Rio De Janeiro, Rj, Br
  • Essilorluxottica
    Regional Executive Head Of Business
    Essilorluxottica May 2024 - Present
    São Paulo, Brasil
    Reporting to the Business Director, being responsible for creating and managing the Group's strategic partnerships in São Paulo Region, interacting with the various business and commercial areas, as well as with the EssilorLuxottica support areas . • Ensure the alignment of EssilorLuxottica's business strategy in the group's companies with a focus on the top and bottom line.• Act as a facilitator in the development of strategies, structuring and prioritization of business and… Show more Reporting to the Business Director, being responsible for creating and managing the Group's strategic partnerships in São Paulo Region, interacting with the various business and commercial areas, as well as with the EssilorLuxottica support areas . • Ensure the alignment of EssilorLuxottica's business strategy in the group's companies with a focus on the top and bottom line.• Act as a facilitator in the development of strategies, structuring and prioritization of business and commercial plans.• Implement the EssilorLuxottica management and governance model in partner companies in collaboration with corporate areas.• Seek efficient and assertive solutions to identify new opportunities and anticipate possible risks to the business.• Create and maintain relationships with partner companies focused on the Group's business objectives.• Develop and implement improvement actions to build business sustainability. • Support the Group's human resources strategy with a focus on developing and training the leadership of partner companies. • Participate in the acquisition plan, supporting the M&A area in negotiating new businesses. Show less
  • Essilorluxottica
    Commercial Executive Head Of Lenses In Northeast Region
    Essilorluxottica Apr 2022 - May 2024
    Brasil
    Reporting to the Commercial Director, being responsible for the commercial area of ​​Lenses and management of strategic partnerships in the Northeast region; leading a commercial team of 47 people. • Ensure the alignment of EssilorLuxottica's commercial strategy of Lenses in the Northeast region, focusing on the top and bottom line.• Serve as a facilitator for the development of strategies, structuring and prioritization of business plans for the Region.• Seek efficient and… Show more Reporting to the Commercial Director, being responsible for the commercial area of ​​Lenses and management of strategic partnerships in the Northeast region; leading a commercial team of 47 people. • Ensure the alignment of EssilorLuxottica's commercial strategy of Lenses in the Northeast region, focusing on the top and bottom line.• Serve as a facilitator for the development of strategies, structuring and prioritization of business plans for the Region.• Seek efficient and assertive solutions in the commercial area of Lenses.• Create and maintain relationships with partner companies focused on the EssilorLuxottica Group's business objectives.• Develop and implement improvement actions to build business sustainability. Show less
  • Essilorluxottica
    Senior Business Manager Rj/Es/N/Ne
    Essilorluxottica Apr 2019 - Apr 2022
    Rio De Janeiro
    Report to the Business Director, being responsible for creating and managing strategic partnerships (partner companies) for the Group in Rio de Janeiro, Espírito Santo, North and the Northeast Region, interacting with the various business areas, as well as Essilor's support areas. • Ensure the alignment of Essilor’s business strategy in the companies of the group with a focus on the top and bottom line.• Serve as a facilitator for the development of strategies, structuring, and… Show more Report to the Business Director, being responsible for creating and managing strategic partnerships (partner companies) for the Group in Rio de Janeiro, Espírito Santo, North and the Northeast Region, interacting with the various business areas, as well as Essilor's support areas. • Ensure the alignment of Essilor’s business strategy in the companies of the group with a focus on the top and bottom line.• Serve as a facilitator for the development of strategies, structuring, and prioritization of business plans. • Deploy Essilor’s management and governance model in partner companies in collaboration with the corporate areas. • Look for efficient and assertive solutions to identify new opportunities and anticipate possible risks to the business.• Create and maintain relationships with partner companies with a focus on the Group’s business objectives.• Develop and implement improvement actions towards building the business’ sustainability.• Give support in the Group’s human resources’ strategy with a focus on developing and training the employees of partner companies.• Participate in the acquisition plan, supporting the M&A area in negotiating new business. Show less
  • Bffc
    Southeast & Northeast Operations & Expansion Regional Director
    Bffc Jan 2017 - Feb 2019
    Rio De Janeiro E Região, Brasil
    Reported to the Brand VP with a team of 35 direct employees and 8,000 indirectly. Was responsible for developing own operations and those of the franchisees, expanding the brand, 550 points of sales, 235 franchisees, and annual revenues of R$ 800 million.• Selected and approved new entrants to the franchise as well as the commercial proposals and new points on the development committee. Monitored the schedule for opening business units• Ensured an effective operational management… Show more Reported to the Brand VP with a team of 35 direct employees and 8,000 indirectly. Was responsible for developing own operations and those of the franchisees, expanding the brand, 550 points of sales, 235 franchisees, and annual revenues of R$ 800 million.• Selected and approved new entrants to the franchise as well as the commercial proposals and new points on the development committee. Monitored the schedule for opening business units• Ensured an effective operational management with experience in managing the business with a positive EBITDA.• Monitored the support provided to the franchises by the various sectors of the franchiser.• Had an active part in developing and implementing Bob’s turnaround process that resulted in changing the brand’s format and concept (change of culture, layout, logo, menu of products, equipment, training, and standards).• Built a relationship with Shopping Mall administrators.• Monitored and managed the operational indicators of the points of sale and corrected any distortions• Developed motivational campaigns and significant sales together with the team that resulted in a significant increase in the team’s motivation and consequently a growth in sales. Show less
  • Bffc
    Operations & Expansion Regional Director Rj-Es-Mg
    Bffc Jan 2015 - Dec 2016
    Rio De Janeiro E Região, Brasil
  • Bffc
    Senior Operations Regional Manager Rj-Es
    Bffc Jan 2014 - Dec 2014
    Rio De Janeiro E Região, Brasil
  • Bffc
    Northeast Operations Regional Manager
    Bffc Jul 2012 - Dec 2013
    Recife E Região, Brasil
  • Bffc
    Northeast Regional Supervisor
    Bffc May 2011 - Jun 2012
    Recife E Região, Brasil
  • Bffc
    Northeast Expansion Consultant
    Bffc Nov 2009 - Apr 2011
    Recife E Região, Brasil
  • Bffc
    Northeast Field Consultant
    Bffc Jan 2007 - Oct 2009
    Recife E Região, Brasil
  • Pharmapele
    Franchise Coordinator
    Pharmapele Aug 2005 - Jan 2007
    Recife E Região, Brasil
    Reported to the Sales Executive Director and had a team of 4 employees, being responsible for supervising and monitoring 70 units including own operations and franchisees within the established standards.• Was responsible for the relationship of the franchiser with the franchised units.• Deployed the ISO 9001/2000 certification standards in all of its own and franchisee units.• Analyzed and mapped the revenue curve of the 70 units. • Participated in preparing the company’s… Show more Reported to the Sales Executive Director and had a team of 4 employees, being responsible for supervising and monitoring 70 units including own operations and franchisees within the established standards.• Was responsible for the relationship of the franchiser with the franchised units.• Deployed the ISO 9001/2000 certification standards in all of its own and franchisee units.• Analyzed and mapped the revenue curve of the 70 units. • Participated in preparing the company’s strategic planning and was responsible for executing the sector’s objectives. Developed brand expansion strategies.• Presented the results of audits and the sector’s performance to the company’s CEO. • Received the Franchising Excellence Seal during 2 years (2004/2005) awarded by the Brazilian Franchising Association and was voted the 5th best Cosmetic Franchise from Brazil and the 1st place among Franchise companies in the Northeast from 2005/2006 by the magazine Pequenas Empresas Grandes Negócios. Show less
  • Pharmapele
    Senior-Level Franchise Analyst
    Pharmapele Jan 2005 - Jul 2005
    Recife E Região, Brasil
  • Pharmapele
    Mid-Level Franchise Analyst
    Pharmapele Sep 2004 - Dec 2004
    Recife E Região, Brasil
  • Fca Fiat Brasil
    Crm/Customer Service Leader
    Fca Fiat Brasil Jan 2003 - Aug 2004
    Recife, Pernambuco
    Was responsible for the dealer’s CRM/Customer Service Department, receiving two awards as Best Customer Services in the Northeast Region awarded by the car manufacturer FIAT.
  • Grupo Abs Consultoria
    Technical Consultant
    Grupo Abs Consultoria Jan 2002 - Dec 2002
    São Paulo, São Paulo
    Was responsible for the company Italiana Automobiles and was given the responsibility to manage a project by applying the concepts and methodology proposed that sought to standardize the dealerships, increase sales, and train the teams. By the end, the project reached an increase of 32% in the dealership’s revenues.

Carlos Rocha Skills

Dos Franchising Email Marketing Crm Powerpoint Microsoft Excel Portuguese Market Planning Business Planning Iso 9000 Negotiation Marketing Strategy Business Strategy Retail Strategic Planning Erp Sales Management Marketing Management Team Leadership Supply Chain Planejamento Empresarial Varejo Microsoft Powerpoint Erp Planejamento De Mercado Cadeia De Fornecedores Marketing

Carlos Rocha Education Details

Frequently Asked Questions about Carlos Rocha

What company does Carlos Rocha work for?

Carlos Rocha works for Essilorluxottica

What is Carlos Rocha's role at the current company?

Carlos Rocha's current role is Head Regional Comercial de Lentes – Regional São Paulo.

What is Carlos Rocha's email address?

Carlos Rocha's email address is cr****@****ail.com

What schools did Carlos Rocha attend?

Carlos Rocha attended Essilorluxottica And Havard Business School, Fundação Dom Cabral, Fundação Dom Cabral, Fundação Getulio Vargas / Fgv, Yum University, Universidade De Pernambuco, Universidade Paulista.

What skills is Carlos Rocha known for?

Carlos Rocha has skills like Dos, Franchising, Email Marketing, Crm, Powerpoint, Microsoft Excel, Portuguese, Market Planning, Business Planning, Iso 9000, Negotiation, Marketing Strategy.

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    gmail.com, gmail.com, sulamerica.com.br

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