Carlos Maldonado Caicedo Email and Phone Number

Brand USA

Marketing & PR activities for The Metropolitan Museum of Art.

#BrandTeam- Responsible for planning, supervising and executing PR and Influencer Marketing campaigns for Spotify, Booking.com and Visit Orlando.- Lead the strategic planning for high-impact PR campaigns at a local level.- Brainstorm high-impact campaigns at a regional level (BR, MX, AR).- Budget allocation for quarterly activities with influencers, journalists, and KOL.- Develop FY23-FY24 PR plan for Spotify, Booking.com, and Visit Orlando.- Follow up in a quarterly basis for the consecution of established KPIs and SOW.- Plan and develop editorial calendar for Spotify, Booking.com and Visit Orlando.- Responsible for coordinating and holding PR and Influencer events at Casa Spotify BGT.- Plan, supervise and coordinate press trips and FAM trips for Booking.com and Visit Orlando. - Supervise day-to-day PR activities, content development, press materials, monitoring and reporting for clients.- Drive key messages for press materials (press releases, media alerts, newsletters, briefs, Q&A, Comms Plan, surveys, among others)- Goodwill meetings with KOL and stakeholders for positioning campaigns.- Supervise production and distribution of press materials.- Supervise internal materials such as follow-up documents and BDD.- Responsible for supervising internal team: 2 SAE - 3 AE

Technology & Innovation Practice- Responsible for planning, supervising and executing PR and Influencer Marketing campaigns for Mercado Libre.- Responsible for coordinating and executing PR campaigns for Intel, realme, and Veritran.- Supervise day-to-day PR activities, content development, press materials, monitoring and reporting for clients.- Budget allocation for quarterly activities with journalists and KOL.- Strategize campaigns with key influencers for Mercado Libre (Tech, Lifestyle, Home)- Spokesperson training for Mercado Libre.- Drive key messages for press materials.- Goodwill meetings with KOL and sktakeholders for positioning campaigns.- Strategize and manage the development of press materials.- Supervise production and distribution of press materials.- Supervise Agency BDD development.- Responsible for supervising internal team: 3 SAE - 4 AE - 2 Intern

- Responsible for planning, coordinating and executing PR, Influencer Marketing and SM campaigns for LOGITECH in Colombia and Ecuador.- Responsible for coordinating and executing PR campaigns for Electronic Arts in Colombia.- Budget allocation for quarterly activities with influencers, journalists and KOL.- Strategize campaigns with key influencers for different categories (Lifestyle, Zen, Healthy, MX, Gaming)- Drive key messages for content creation in My Happy Space campaign.- Budget allocation and negotiation with key influencers for Logitech G Challenge.- Strategize and manage the development of press materials.- Supervise production and distribution of press materials (Logitech + Electronic Arts)- Supervise SM matrix development in a monthly basis.

- Responsible for planning and executing PR campaigns, creative process, media monitoring and reporting, PR events coordination for: * JetSMART, 2019-2020* Netflix Latin America – Colombia, Ecuador, Panamá, Costa Rica (Originals Publicity), 2015-2019* Discovery – Colombia, 2013-2015* HBO Latin America – Colombia, 2013-2015- Coordinate press activities with local and international talent (e.g. Juan Pablo Raba, Diego Cadavid, Manolo Cardona, Pedro Pascal, Miguel Ángel Silvestre, Wagner Moura, Boyd Holbrook, Maurice Compte, Juan Pablo Raba, Kate del Castillo, among others)- Strategize and manage the development of press materials. - Supervise production and distribution of press materials.- Newsletter content development and strategies for Netflix Stream Team Colombia and Perú, 2015-2016- Plan, execute and manage PR campaigns; create social media content for HomeAway in Colombia, Argentina and Chile.- Plan, execute and manage PR and influencer campaigns for JetSMART, a chilean ultra-low-cost airline in Colombia.- Coordinate 1:1 relationship meetings as leverage for HomeAway in Colombia, Argentina and Chile, 2017-2018

- PR activities, free press, media monitoring, strategic communications and premiere events organization for Discovery Colombia and HBO Andean Region.- Media training for Discovery’s First Time Filmmakers producers and Mayo al Tope campaigns- Supervise and coordinate press activities with talent from the most important series for Discovery and HBO in Colombia (e.g. Jeremy Wade, Jackson Galaxy, Richard Rawlings, Aaron Kaufman, Ed Stafford, Dave Salmoni, Pedro Pascal, among others)

- Planning, executing and managing PR activities for Luis Miguel concert in Bogotá- Strategize and manage the development of press materials- Coordinate press coverage the day of the concert

- PR activities, marketing planning and coordination of activities for The Reconnection.- Communication strategies development for The Reconnection Latin America tour (Panama City, Buenos Aires and Bogotá)- Crisis Manual development and internal communications for FNA (Fondo Nacional del Ahorro)

- Latam Healthcare & Wellness Client Executive Assistant. Coordination of communication activities in the region, market access communication development, media monitoring and reporting for ALLERGAN, MSD, SANOFI PASTEUR, ELI LILLY COMPANY, among others.- Web content development for ALLERGAN

- Free Press, PR activities, production and distribution of press materials for Corazón Verde (food event), Universidad de Lasalle, Toyota, Divercity, BD Bacatá and Speaking Roses.- ‘In house’ at Corferias for four months developing the following activities: research of events and fairs for writing press releases and producing press kits for promotion with media; free press tickets and VIP tickets managing.- Manage press and VIP tickets for culture festivals.- Production of events for press

- PR activities and free press for Primetime, the company of three famous writers of colombian TV series and telenovelas.- Prepare strategies and build relations with media for two recognized series: El Joe, la leyenda (RCN) and Correo de Inocentes (RCN and Fox Telecolombia)

- Responsible for technology news area- Propose, investigate and write articles and reviews