I am seasoned Media Executive with a track record on driving results, building effective teams, and managing complexity to achieve key business objectives and meet company goals. A proven collaborative leader who assembles, engages, and motivates highly productive teams with a sense of belonging, to generate exceptional cross platform executions to support company profit. I build bridges between internal stakeholders to promote collaborations to maximize potential revenue opportunities with full funnel creative marketing strategies. My curiosity brings big, innovative ideas to every project, making it attention grabbing and appealing to fans and potential consumers to maximize viewership, sales projections and campaign reach within budgets and timelines. High level expertise in business insights, trends, key audiences, and local & national markets with proven ability to develop creative solutions and execute cross-platform programs for audiences and advertisers.Added Values:● Manage and optimize teams to meet goals into a strategic future. ● Build cognitive and identity diverse teams to promote groundbreaking creative ideas to reach multiple audience targets with unique, individual creative executions.● Proven experience in developing and implementing multi-platform marketing strategies and creative solutions for brand partners across sports leagues and tentpoles: FIFA World Cup and other events, NFL and Super Bowl, Olympics, Big10, Premier League, among others.● Knowledge of and passion for pop culture, television, streaming, social platforms, and new media trends.● Expertise in creating and implementing processes to improve workflows across the organization to achieve Company and financial goals. ● Master in multi-platform creative strategy and production, operations, consumer and client marketing, branded content, on-/off-air promotional planning, and journalism. ● Deliver innovative, cross-platform content for multiple verticals, with concepts that impact programming, bring editorial content to life, and drive monetization.● Experience in Union and Non-union markets and environments.● Builds relationships with key stakeholders such as Sales, Programming, Legal Affairs, Business Affairs, Commercial Operations, Pricing & Planning, Executive Producers, among others to maximize campaign reach and meet the terms of deals.● Prepare and manage production and media budgets; analyze variances in costs and billing to eliminate or rectify errors and create processes to deliver campaigns within timelines and financial blueprints.