Carlos Onassis Duron Email & Phone Number

San Pedro Sula, Cortés, Honduras

Collaborated with a diverse range of companies. Engagements spanned discussions on market behaviors, insights into market shares and sizes, intricacies of pricing models and how revenue management is structured and operationalized in large and small-scale settings.

Honduras & El Salvador

-Actively managed multiple beverage categories, including beer, other alcohols, carbonated soft drinks, water, juices, energy drinks, and others to increase revenue and profitability.-Created long-term portfolio strategy based on OBPPC (Occasions, Brands, Packs, Pricing and Channels), by using data-driven insights, models and studies and defined its.

San Pedro Sula, Honduras

Embedded revenue managment concepts into organization at marketing, sales, distribution, manufacturing and finance areas to firmly establish RM routines and mindset. Implemented routines, tools and building blocks to enable easy access to information and set the groundwork for constructive conversations between commercial and finance areas. Granular.

San Pedro Sula, Honduras

-Led multifunctional team that successfully achieved on time Miller Lite local production in 2013 that improved brand revenue by 10% YoY. -Managed other carbonated and non-carbonated beverages projects.-Developed and launched a price execution program to reduce consumer in trade prices. -Executed changes in pack/ channel/ price strategy improving company.

Tegucigalpa, Honduras

Led the initiative to expand into the largest and most profitable segment within bakery in Central America. Constructed category 5 year plan, segmented portfolio (base of pyramid, mainstream and premium), defined pack, price, channel strategy based on consumer and shopper insights. Defined in trade execution strategy and picture of success for sales team..

Tegucigalpa, Honduras

At the same time as serving as Regional Category Manager, also served as Marketing Manager for Honduras. Responsible for executing in country marketing strategy based on regional category guidelines, country marketing budget and trade marketing execution. Key member of team that turned around profit results on a local brand/factory that was acquired years.

Tegucigalpa, Honduras

Successfully led the project to install and launch a new line of pastries in Central America and Colombia. New product line increased category revenue by more than 15% in the first year.

Tegucigalpa, Honduras

Developed, led execution and controlled strategic and operational plans. Streamlined purchasing processes which improved cash flow, increased service levels while at the same time reducing costs thus expanding profit.

Tegucigalpa, Honduras

Identified white space in the FMCG market in Central America that led to the development and launch of new brands that would generate 60% increase in revenue in the next three years. Led the division marketing strategy process as well as its innovation development. [Central America scope]

Tegucigalpa, Honduras

Stretched division portfolio to fill opportunities based on consumer expenditure thus effectively increasing revenue by 120% in a 14 month period. Led the division marketing strategy process as well as its innovation development. [Central America scope]

Tegucigalpa, Honduras

Actively participated in the development and successful launch of two line extensions for the snacks brands while providing support in managerial tasks for the brand such as costs evaluations, brand budget administration, media programming and market research.

Tegucigalpa, Honduras

Elaborated business plan for exports and sales of nostalgic FMG to the United States [Miami, FL]. This included research of competitors, defining pricing, evaluating distribution options, estimating demand, establishing contacts with key accounts (Publix, Winn Dixie and Sedanos supermarkets) and becoming versed in import laws, FDA regulations, Federal.

Master, Finance

Bachelor’S Degree, Business And Industrial Administration

Master’S Degree, Project Management