Carlos Parga Email & Phone Number

New York, NY, US

New York, NY, US

New York, New York, United States

New York, United States

Started my own online business to keep updated about trends, digital marketing strategies and new technologies that will help me in the future to implement for a large corporation. It is incredible to lear all the process to form a company from taxes to cost of good, customers service, social media strategy etc.

New York, New York, United States

• Achieved a remarkable 290% surge in monthly sales.
• Led a 304% increase in monthly orders.
• Orchestrated a 513% growth in yearly gross profit and a 600% rise in net profit.
• Expanded email subscribers from 9K to 52K, broadening our audience reach.
• Elevated email open rate to a remarkable 53%, up by 403% from the previous year.
• Enhanced conversion rate on email flows by 10%, bolstering sales performance.

Seattle, Washington, United States

• E-Commerce:
• Increased online sales 61% from previous year, improving conversion rate 143% and expanded online orders by 98%.
• Built Omnichannel system from POS & online customer records, purchase history and communication preferences.
• Amplified 5 new accelerated payment methods (ApplePay, GooglePay, AmazonPay, FacebookPay and online gift cards).
• Streamlined 4 new sales channels (Pinterest, Shop, Instagram, Walmart Seller Central) and enriched Amazon Vendor Central migrating… Show more E-Commerce:
• Streamlined 4 new sales channels (Pinterest, Shop, Instagram, Walmart Seller Central) and enriched Amazon Vendor Central migrating to Amazon Seller Central, increasing profit 18%.

Mexico

• Re-built Ultra Acoustics brand look and feel, as well as the landing pages to increase enquiries on the website for services to 45% from previous year.
• Optimized social media ads with a more accurate and efficient target for the locations of the business.
• Re-structured the posting strategy for both website and social media channels
• Reported on monthly results for social media engagement growth and increased followers from 12K to 50K in 6 months organically.
• Unified the… Show more
• Unified the Ultra Mexico brand voice to 8 internal companies including news, broadcasting, internet and audiovisual services. Show less

Melbourne, Victoria, Australia

• Project scope, planning and implementation for e-commerce requests from the Marketing team.
• Analyzed requirements and implications for all required systems for both online and in-store for 120 franchises.
• Communication, reporting, risk, cost & budget management of IT projects, with achievements including:
• Enhanced shopping cart by 12%, implementing Emarsys product suggestions.
• Completed the Click & Collect online functionality, cutting internal shipping cost by… Show more
• Completed the Click & Collect online functionality, cutting internal shipping cost by $50K.

Melbourne, Australia

• Collaborated in the development and implementation of the company’s brand strategy, ensuring all marketing efforts served to achieve immediate and long-term business goals.
• Identified, scoped and executed multichannel improvements on time and budget.
• Supervised and administered content for 62 Facebook Store location pages.
• Integrated Emarsys with Pronto (POS & ERP) and Magento.
• Designed email campaign automation flows and weekly send of email catalog campaigns, upgrading… Show more
• Designed email campaign automation flows and weekly send of email catalog campaigns, upgrading open rate by 6.8%. Show less

Melbourne, Australia

• Led projects from requirements definition through deployment, identifying schedules, scopes, budget estimations, and project implementation plans, including risk mitigation.
• Reported tasks for internal management and project fortnight reporting for clients.
• Operated on sprints with shared team members using agile methodology and Jira software. Liaise with an overseas team in Vietnam for technical implementations.

Melbourne, Australia

Building awareness in the Australian Magento community of Klevu, the most advanced self-learning site search technology for online stores

Mexico City Area, Mexico

• Developed efficient documentation and evaluation of potential solutions for the logistics, marketing, and business areas of the online store for:
• elpalaciodehierro.com Upscale chain of department stores and boutiques in Mexico.
• chedraui.com.mx Mexico’s third-largest supermarket with 262 stores.
• Guided client requests and orchestrated plans to implement the customizations on the online store, adapting:
• Multi product order fulfillments from different store… Show more
• Multi product order fulfillments from different store locations across the country.

Juan Escutia 29, Col. Condesa, 06140, Ciudad De México, México.

Project management for Coca-Cola México and Gandhi bookstores, among others, catalog optimization, customer service, Magento training for customers, community management.

Aguascalientes

Radio & Television image, advertising, publishing, editorial design, creative campaigns, corporative image, set design, etc.

Adobe CS5 lessons of Illustrator, Photoshop and Indesign. Working in small classroom with people with no, to little computer skills and experience, applying to their specific career goals and interest.

Taught Apple iMovie project with high school students to encourage them to get into college

Diploma In Business, International Business, Diploma In Business

Master'S Degree, Marketing & Communication, Masters In Marketing & Communication

Itcd (Information Technology And Communication Design), Web And Graphic Design

Activities and Societies: International office advisor for new abroad students

Ldg, Graphic Design, Bachelor Degree In Graphic Design

Activities and Societies: Group leader, representative advisor, treasurer of the student society