Proud to lead the Spanish TMT team and Global Telefonica account at EY-Parthenon. I have two decades' experience in consulting, advising clients across three continents on a wide range of topics. I specialise in Telecommunications, Media and Technology, digital transformation, sales and distribution, and large-scale transformation programmes. My time in consulting allowed me to gain broad experience across industries and geographies, and bring relevant insights and the latest thinking to my clients. This afforded me the opportunity to work in multiple sectors, including Energy, Banking, Telco, Insurance, and Consumer Goods. Many of my client projects involve a focus on technology (including data analytics, cybersecurity, emerging technologies, etc.)I am passionate about all things digital, and excited by the huge changes that new technology and big data are bringing to our lives. I enjoy advising both established players and new businesses, and in addition to my corporate activities, I am currently helping a number of digital start-ups get off the ground.