Consultor y advisor estratégico de Agencia Be a BearNetworking

Consultor y advisor estratégico

• Promotion and supervision of strategic projects through interaction with regional sales, marketing and logistics areas.• Negotiation of the best commercial conditions with new partners. Achieved a commission revenue increase of 2.8pp.• Responsible for the strategy, planning, and execution of expansions into new areas in Lima and other cities, successfully launching operations.• We achieved the first E-Commerce Award for "Best Mobile Initiative in eCommerce" awarded by the eCommerce Institute in July 2022.

• Leading key strategic initiatives in Peru to sell over 1000 million products, from startup, execution and subsequent scaling, as well as building processes that provide support to guarantee service quality excellence. Report to CRO/CMO. 4 direct reports: analytics, commercial, digital marketing and operations.• Sales forecast, categories focus planning,, business P&L, budgets, co-marketing actions with several companies and planning of ideal offers.• Promotion and supervision of strategic projects from the interaction with product, technology, commercial, logistics and experience management teams. Increased ASP by 34%, improved card payment conversion by 26%, increased NPS by 16pp; and reduced lead times by 32%.• We achieved the first international Tiendamia award for: "the best e-commerce startup in Peru". Awarded by the "Cámara de Comercio de Lima" (2020)

• Partner and co-founder of Shoyu Sushi House (restaurant) which was recognized by several communication means as an attractive proposal in the Peruvian market (San Isidro, Nov. 2016 – Jan. 2021).• https://elcomercio.pe/gastronomia/ferias/gochiso-peru-2019-manual-disfrutar-feria-gastronomica-fotos-ecpm-noticia-631543• http://www.americatv.com.pe/noticias/estilo-de-vida/burroll-practica-forma-comer-maki-forma-burrito-n302164 • http://larepublica.pe/empresa/1159092-burroll-una-nueva-forma-de-comer-sushi-hecha-por-peruanos• https://publimetro.pe/vida-estilo/noticia-burroll-nueva-forma-comer-sushi-hecha-peruanos-68550

• Planned business development strategy nationally for the categories of Home Apparel, Sports and Softlines that together represent 44% of annual invoicing for Mercado Libre Peru; focused on increasing market share, hunting, farming and rollout. Reported to the Country Manager.• Identified business opportunities based on profitability of different categories. Increased objects of GMV by 27%, sales of items by 34% and obtained an inter-annual sales increase of 57% and compliance of revenue from official stores by 148%.• Increased ASP by 11% by constantly monitoring platform performance and developing action plans that resulted in correcting deviations identified.

• Developed the company’s commercial strategy including incorporating new businesses, executing a business plan and generating synergies with different local and regional stakeholders. Responsible for 39% of invoicing of Linio Peru and of a portfolio of over 380 companies. Reported to the Country Manager of Peru and had 23 direct reports (Peru and Venezuela).• Led and motivated a proactive team in strengthening their relationships with sellers and searching for new sellers that guarantee compliance with the goals established. Improved seller satisfaction levels and sales experience by 25% (NPS), with an increase of over 9.2% of CR as compared to the objective.• Managed reports and insights that analyzed commercial functions and key corporate KPIs. Increased shares by 36% in annual invoicing, which resulted in growing on average 27.2% from NMV MoM.

• Supervised commercial and operative performance of over 900 companies that represented 21% of annual billing of the business in the country. Reported to the Head of Marketplace; 4 direct reports from the commercial department.• Designed and implemented the forecast report, along with the Sales Effectiveness department, to prepare strategies, which resulted in revenue from 511 sellers with an average increase of 187% annually.• Developed and supervised the re-activation strategy of accounts, which resulted in 39.6% of conversion with over 350 re-activated accounts, which is equivalent to 11% of total revenue for Linio Peru.

• Provided strategies on how to improve sales performance for a portfolio of over 150 sellers that, together, represented 18% of annual billing in Peru. This was obtained by analyzing data, managing sellers, advertising campaigns, operational excellence, customer service and business development. Reported to the Head of Partner Support Center.• Achieved sales objects as well as provided adequate training to guarantee that sellers comply with platform regulations. Increased sales in over 300% in the assigned portfolio.• Consistently monitored seller operation performance to improve short-term operational ratios. This resulted in increasing orders shipped on time by 92.7%.