Direct annual and seasonal merchandise strategies, financial plans, and assortment needs for all categories for Hudson Jeans. Streamline all product-to-market processes and development timelines to ensure seamless operations running. Identify pilot/test opportunities to perform and collect qualitative assessments on anticipated risks and prospects.

- Lead Omni Channel direct buying, products development, business development, and planning for VIPSHOP North America. - Manages multiple categories and full-price SKUs across eight divisions generating over $300M - Continuously create focus on specific brand product to fully satisfy each customer segment - Restructured and recruited new talent for Business Development and buying across many sectors - Launched Western Brands in China with efficient inventory utilization across both B2C and B2B channels - Restructured planning and Buying teams to improve cross-channel results - Continuously launched new brand initiative to broaden customer base and expand market share. - Drive expansion of multiple division to maximize opportunity - Strategically exploit growth opportunities in key categories- Partnered with Key brands on collaboration development and brand launch- Refined assortment for margin growth - Curated assortment for new lifestyle centers

Reporting to: CEOManage a portfolio of $380M across 7 countries, including Retail, Outlet, Wholesale Franchise, and Joint Venture, with full P & L responsibility. I lead and exhibit managerial courage for a team of 30, requiring a strong focus on collaboration, brand growth, and aligning long term success with the company’s 5 year strategic goal.Responsibilities: * Key driver in determining and executing merchandise strategy, partnering with the design and business units, and sharing my understanding of the customers psychological needs * Seasoned merchant leading buyers, design, wholesale and merchandising for the international division, store operations, real-estate and finance * Cohesive branded idea and company goals, daily operations, planning and development of store concepts* Give direction to the Visual Merchandising team and Planning to agree assortment parameters by store group/ level, and ensure adherence to parameters by International outlet of distribution* Support Central Merchandising, advising localised climate assortment to support hot/cold strategyAchievements: * Successfully launched BCBG internationally and have grown from $55M to over $280M in under 5 years, whilst increasing GM by 5 points and reducing inventory to planned turn * All round coverage and success in Merchandising arena, developing the high end product with domestic Merchandising on International product needs and product flow, determining any variances are landed with each countries big ideas* Provide strategic vision, through seasonal hind sighting, competitive analysis and retail pricing guidelinesHighlights I directly manage and continue to achieve include: * Book Assortment /Retail Operation* Market Execution* Pricing/Market Analysis * In-Season Management* Communication & Relationship Management* Training & Leadership* Cross Functional Achievements

Reporting to: President With a volume of $140M (Women’s Dresses and RTW and Accessories), I provided leadership direction to both the design and merchant team in order to develop/assort a cohesive product assortment that was both trend-right and brand-right for the international customers in 7 countries, and directly supervised and coached a team of 15.Responsibilities: * Developed product and business strategies that met the financial objectives, maximised profitability and gained market share of the brand* Understood target customers attitude and lifestyle to pin-point and address her wearing needs* Partnered with Marketing, Visual Merchandising and Stores to provide product knowledge * Worked with Merchandise Planning and Allocation to select key items and develop a seasonal plan, utilising historical performance and current business data* Conducted monthly inventories and weekly scans of benchmark competitors to identify opportunities and challenges for in-season business and future-season line planningAchievements: * I was crucial to the successful viability of the aggressive company expansion, where no historical data had been established and I researched and travelled internationally to implement this * Instigated site development, lease negotiations and total PL management for international business* Managed in-season business by tracking and analyzing sales information to identify opportunities to increase sales, improve margins, maximize inventories and decrease markdowns

Reporting to: Vice President of Mens ApparelAccountable for a volume of $150M, and formulated business strategy that foots to 45% incremental growth on a 5 year plan. Responsibilities: * Worked closely with executive committee in department growth, product placement in store and provided a clear exit strategy* Collaborated to ensure a cohesive viewpoint and worked directly with overseas factories to develop product, adhere to timelines and responsible for fittings/ garment constructionAchievements: * Led the development of younger merchants to support their direction* Developed a timing and action calendar that met product launch dates, and delivered product in a timely manner whilst maintaining a healthy IMU%* Managed the OTB to ensure the bottom line volume and margin performance of the department was met

Reporting to: GM/ Division HeadOversaw Mens International Apparel, with a volume of $195M (including Men’s Denim, Bottoms and Outerwear). Responsibilities: * Merchandised the line and developed a point of view for our base line customer* Analysed and responded to seasonal trend, and managed up findings to execute an action plan* Edited, provided recommendations or expanded the assortment based on fashion trends and past experience to stay current with the competition* Reviewed past decision current trends and customers feedback to capture key learning about the customer * Reviewed guide and adhered to OTB on a weekly basis to ensure quarterly results and act on issues * Resolved productions and logistical issues with analytical tools that financially impacted bottom line result, and sought to gain a cost advantageAchievements:* Gained international experience * Executed long term Business Plans to expand and grow the business through clear presentations, hindsight and merchandise strategy that foots to the financial plan

Reporting to: Divisional Merchant Manager Worked with a volume of $120M in the Juniors Department Women’s Bottoms and operated as the Buy All for the women’s collection (YC).Responsibilities: * Used analytical tools and process skills to improve decision making and gain cost advantage* Forecasted, planned and reviewed product/line assortments, and studied industry trends to forecast future merchandise trends whilst maintaining brand appropriate image* Shared information and best practices with cross functional and cross divisional colleagues to gain support and improve business, whilst working with design and counterparts to ensure a cohesive viewpoint * Supported brand objectives and distorted merchandise assortment at the brand category level, and communicated with vendors, negotiating for the best pricing and delivery datesAchievements:* Promoted 4 times, and successfully transitioned from Assistant to Buyer* Managed the OTB to ensure the bottom line volume and margin performance of the department, and that it consistently met and surpassed all goals* Leadership skills developed as I trained Assistant Buyers, and worked closely with Planners and Analysts, managed the production time calendar and worked directly with overseas factories to ensure that the product was delivered in a timely manner, maintaining a healthy IMU%