Carlos Escobar Dreher Email & Phone Number

Auckland, New Zealand

• Established the UX Research Practice from scratch while supporting most important research projects for our portfolio of 65+ products and bundles around the world• Define research protocol and processes while upskilling wider team on best practices• Conducted over 15 successful large and various smaller research projects, integrating research processes in UX and Product disciplines, resulting in deliverables with increased returns and higher satisfaction rates by customer• Currently leading principal product portfolio unification and innovation project• Act as a thought leader in UX Research topics as well as involved in various company initiatives including marketing webinars, act as MC in regional people and culture events and brand ambassador because of public speaking expertise

Auckland, New Zealand

• Managed and launched a multidisciplinary customer centric discipline across the business• Developed Key Personas and Customer Journey along key metrics• Led customer research initiative that started customer centric transformation in organization (interviewed 14% of customer base in first customer and product research effort)• Created NPS programme and tracked metrics to gather and share customer insights (developed initiatives to increase customer satisfaction and as a team managed to increase NPS from 27 to 54 in less than 12 months)• Provided critical insights for business leaders to make data-driven decisions

Auckland, New Zealand

• Managed the company’s global sales across channel partners in the Americas, EMEA, Africa and Asia Pacific focusing on business development and customer success• Led marketing initiatives to boost sales and increase brand awareness• Developed strategic relationships with global partners and organizations

Mexico City Area, Mexico

• Developed business relations across different industries, bringing in and managing the company’s largest accounts, surpassing sales objectives and a 15% YOY Growth.• Managed B2B Marketing, Communications, and PR efforts successfully overseeing company’s brand portfolio• Directed cross-functional product development efforts• Led a 5-person team surpassing sales goals and contributing to innovation in company

Mexico City Area, Mexico

• Led inbound and outbound business development initiatives• Offered consulting services in Sales & Marketing • Managed a 2-person team that would look after Key Customer Accounts

San Salvador, El Salvador

• Led the most important marketing, communications & PR projects including launching new product lines and publicity campaigns.• Managed a 24-person team meeting and surpassing commercial objectives• Started an outsourced customer experience practice in the company• Managed innovation and product development efforts • Through market and product research contributed to launching most successful product lines in company both years I led the division (Out of the 3 new product lines I launched, 2 became market leaders in less than 1 year)• Delivered innovation projects that lead to improved efficiency, better customer experience and employee engagement. Achieved and surpassed growth objectives year on year with sales growth between 10 to 22% YoY

San Salvador, El Salvador

As a Marketing manager I managed the company’s product lines, overseeing ATL and BTL campaigns with a strong focus on measuring the results of these. I worked with a 3 person creative team to create new brands for the company and launch them, work with the positioning of the products in the market, and oversee the digital marketing efforts of the company including designing the websites for DIACO and its products and managing its social networks.We worked with external agencies like WPP - Young and Rubicam and Porter Novelli to work with brand positioning and to meet marketing goals.I was also responsible for the corporate communications and corporate image of the company and all of the public relations efforts with key players including political, diplomatic, corporate and personal stakeholders.

San Salvador, El Salvador

• Managed B2C marketing efforts, including ATL and BTL campaigns of the companies local and international brands• Led a 4-person team of 2 designers, copy writer and analyst in order contribute to meet the company’s sales and strategic objectives

Monterrey, Mexico

• Research and Development consulting for external companies• Product Development and Marketing consulting for external companies

Monterrey Area, Mexico

• Research, interviews and writing articles in the Economy, Politics, and Culture sections• Analysis and investigations in the same sections• Covered the National Congress and local authorities election in 2009• Published photographs of several news stories and made guest appearances in news radio programs

Sydney Area, Australia

• Participated in an Internship working in several programs, like Dateline Australia, National News and other. • • Actively researched and did fieldwork, as well as multicultural integration and translation• Worked for SBS in Mexico as a fixer for “The War on Drugs” documentary clip

Monterrey, Mexico

• Worked with investigation, consulting and project development efforts for this Tec de Monterrey think tank specialized in innovation, entrepreneurship and disruptive thinking.• Contributed with product innovation, market research, and branding projects for large multinational consumer goods and services companies.

San Salvador, El Salvador

• Published several articles on sports, local and international topics, travel, and culture.• Reported in the soft news and investigative news section.

San Salvador, El Salvador

Master In Science, Entrepreneurship And Management

Activities and Societies: Intern in an Innovation and Product Creation University Unit, Climbing and Mountaineering Club Coordinator..

Bachelor Of Science, Journalism And Media

Activities and Societies: Climbing and Mountaineering Club Coordinator, Diverse Social Projects.

International Exchange, Journalism And Media

Activities and Societies: St. John´s College, Climbing Club, St. John´s Debate Club.

Bachillerato Internacional And Igcse, Física, Economía, Idiomas, Geografía.

Activities and Societies: Editor de la Revista Estudiantil, Modelo de Naciones Unidas y Club de Debate, Actividades y Programas Sociales.