Carlos Camacho Email & Phone Number

Bridgewater, NJ, US

Responsible for implementing new eCommerce capabilities to drive customer engagement, growth, and insights. Partnering with all commercial BUs to drive the organization focus on eCommerce platform strategy (B2B, B2C and B2B2C) and delivering a premier online shopping experience for customers.

Marlborough, MA, US

Birmingham, Alabama, US

• Responsible for ongoing refinement and performance of Customer Experience (CX) across three industrial distribution business units ($83m annual eCommerce sales). Translates Voice-of-the-Customer (VOC) into requirements.
• Focused on solving online business challenges and driving revenue by addressing KDG's eCommerce pain points. This includes ERP customer account sync, improving the self-service CX, re-designing transactional email.
• Led projects to drive segmented customer journeys by industry, increase site personalization and relevance via type-ahead and on-site search sorting, and omnichannel features such as customer account dashboard in.
• Managed the UI/UX execution of multi-site redesign (inVision, Adobe XD), including critical improvements to find a branch, contact us, and orders/invoices user interfaces. Established expertise and led the design of.
• Delivered Request for Quote (RFQ) project; a key component driving eCommerce adoption–closing a critical gap in our eCommerce offering and value proposition.
• Advanced a digital growth plan to ensure that eCommerce solutions support marketing content strategy by executing a revamped brands page, improved merchandising widgets, premier supplier pages, and services pages.

Milford, MA, US

• Provided eCommerce architectural strategy (SAP Hybris) and international roadmap guidance for a B2B analytical instrumentation and consumables website ($60m annual eCommerce sales). Direct ownership of strategic and.
• Managed eCommerce strategic roadmap development and updating of overall platform long-term vision by identifying eBusiness opportunities and eCommerce trends, assessing competitors' websites, and prioritizing VOC needs.
• Served as the business owner (Agile development) during SAP Hybris platform Product Information Management (PIM) migration project; delivered the project on time and budget as part of a SCRUM team (JIRA).
• Identify User Experience (UX) and CRO opportunities by leveraging business insights and customer journey maps to increase the top line and bottom line in developing a brand-new eCommerce Storefront.
• Analyzed and reported on relevant business metrics to understand the consumables division's health, challenges, and worldwide growth opportunities.
• Acted as a business owner on behalf of the CRM team to build an online quote capability that optimized customer ordering and improved field sales efficiencies.

Irving, Texas, US

• Managed eCommerce and digital marketing initiatives for a B2B distributor of medical-surgical supplies, equipment, and pharmaceuticals ($83m annual eCommerce sales). Collaborated with marketing, and IT teams to define.
• Launched 18 projects aimed at driving enhanced user experience and strategic business relationships.
• Led strategic site redesign to improve PDP, supply lists, customer dashboard, seasonal subscription microsite, and site search. This resulted in optimized customer journey maps, an increase in AOV, improvements in.
• Directed and participated in cross-functional delivery of digital marketing campaigns, including email marketing, trigger campaigns, landing pages, and micro-sites often involving multiple internal and external teams.
• Built analytical reports to support a data-driven culture that refined and optimized the business–conversion tracking, content strategies, merchandising optimization, and user interface improvements. Led to an increase.
• Identified and resolved long-standing critical issues with on-site search and web analytics tagging to deliver a best-in-class customer experience.

Dyersville, IA, US

• Responsible for achieving eCommerce P&L goals for a distributor of MRO, agricultural, and greenhouse supplies ($12 annual eCommerce sales). Managed SEO/SEM, affiliate program, Pay-per-Click (PPC), re-marketing, online.
• Expanded the digital sales channels (28% of the total company volume) and customer acquisition through the successful implementation of a reseller drop-ship program to drive sales of the under-performing business unit.
• Planned and managed the deployment of seasonal eCommerce merchandising strategy based on financial plans driven by assortment strategies, current business trends, competitor assessment, and brand mission.
• Paired customer data (AOV, order frequency, order recency, shopping behavior, and geographic data) to fine-tune customer segments. This led to improved customer retention, conversion rates, and profitability.
• Created a navigation structure that allowed users to browse by industry, brand, and product solution using keywords that improved omnichannel leads and online conversations. Led the redesign of the home page, PDP.
• Reported on web analytics, digital trends, and A/B (multivariate) testing to SVP of Marketing, focusing on achieving channel shifting and nurturing leads for business development.

Defined, owned, and delivered engaging Japanese websites based on a customer-first approach which was focused on discovery, ease-of-use, and customer experience (CX) in the role of an eCommerce web designer.

• Served multiple roles for a large Japanese electric power utility company, including global technology evangelist for an early IoT technology project, ISP marketplace specialist, and overseas consultant for a rural.
• Provided engaging product demonstrations and presentations at power utility shows and industry events, effectively communicating product features and benefits to potential customers, increasing global interest and.
• Developed visually appealing and user-friendly English & Japanese websites using HTML and CSS, creating custom graphics, icons, and logos to enhance website aesthetics and branding.
• Designed eye-catching Japanese and English marketing materials, including brochures, flyers, and posters, collaborating with marketing and sales teams for successful print campaigns.
• Produced comprehensive technical documentation, user manuals, and guides, translating complex technical concepts into easily understandable language for end-users, ensuring accuracy, clarity, and consistency in all.

• Taught English as a second language to Adults and Children
• Prepared students for TOEFL and TESOL tests
• Engaged in international exchange activities with students and staff
• Designed school print marketing materials

• Taught English as a second language to Adults and Children
• Prepared students for TOEFL and TESOL tests
• Engaged in international exchange activities with students and staff
• Conducted and scored tests for United Nations English Proficiency Test

JP

• Assisted Japanese teachers in foreign language classes taught in junior high schools.
• Supervised and conducted community foreign language activities.
• Prepared class materials for teaching a foreign language.
• Provided information on language and other related subjects for people such as teachers’ consultants and foreign language teachers (e.g. word usage, pronunciation, etc.)
• Helped with extracurricular activities and club activities (e.g. class activities, homeroom activities, student council activities, club activities, school events).
• Assisted in English language speech contests.