Carlos A. Ariza Email and Phone Number
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Marketing professional in the advertising industry with a proven record of data driven strategic plan development for Fortune 500 companies. Lead strategic planning and negotiations on over $1 billion in advertising. Core competencies include; strategy, analytics, audience data and research, messaging strategy, consumer decision journey mapping, AdOps, competitive analysis, strategic media planning, negotiating, and investments.Category experience includes: CPG, retail, entertainment (national theatrical movie), travel, software, SaaS, B2B, financial, automotive, motorcycle, motorsports, real estate (new homes) and non-profit.Extensive strategic planning experience on National, Regional and Spanish Language campaigns. Digital / Social / Emerging Media♦ Digital Platform Integrations (DMP, DSP, CRM, SQL, Site Analytics, Pixels, Conversion and ROAS tracking)♦ SEO, SEM, AIO (Artificial Interagency Optimization), CRM, Marketing Automation♦ Programmatic and Publisher Direct♦ Desktop Mobile, Tablet and OTT (display/banner, video, audio, rich media and in-app) Platforms include: iOS iPhone / iPad, Android)♦ Social: paid, influencer and branded content (Facebook, Instagram, Snapchat, Twitter, Pinterest)♦ Emerging Media (AI, ML machine learning, VR, AR, Blockchain)Traditional ♦ Television (national network, cable and direct response)♦ Radio (terrestrial, streaming and satellite) ♦ Print (magazine, newspaper, B2B, iPad and tablet/mobile platforms)♦ Out-of-Home (traditional, digital, experiential and guerrilla marketing)♦ Barter: Executed multi-million dollar barter deals with Orion Worldwide.Proficient in the following industry software/services: IMS / MRI / Experian Simmons, Nielsen OCR and XCR, comScore, NetRatings, MediaOcean, Spectra OX, Prisma, Facebook Ad Manager Platform, Oracle Sales Cloud, Eloqua, Salesforce, Nielsen AdViews, Nielsen IAG, SRDS, Adware, BPA, DoubleClick (DFA) Dart for Advertisers, Atlas, Quantcast, Google AdWords, Google Analytics, SEO, WorkHorse, MediaTools, IRI, closed loop ROAS (return on ad spend), full attribution, awareness modeling and media mix modeling.
Gravity Global
View- Website:
- gravityglobal.com
- Employees:
- 405
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Svp, Director Integrated Media | Associate PartnerGravity GlobalLos Angeles, Ca, Us
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Svp, Integrated Media | Associate PartnerGravity Global Jan 2022 - PresentLondon, London, GbExpand for list of Accounts: NVIDIAFord Motor Company Major League Soccer: LAFC [ Los Angeles Football Club ], Houston Dynamo, MLS All-Star GameFiji Tourism MEDC: Michigan Economic Development CorporationHonda PowersportsHonda JetVALVOLINE LLCDole Packaged Foods, Inc. [ Itochu Co. ]NHL: Arizona CoyotesBosley, BosleyRxNATROL LLC [vitamins, minerals and supplements] Nemours Children's Hospital and Health System (a DuPont endowed organization)UCLA - AOR agency partnerElectra Meccanica - Electric VehiclesLEGOLAND California Resort - theme park and hotel [Merlin Entertainments Group Ltd]American Idol [Fremantle Media North America] - research project / post FOX exploration William Lyon Homes / Polygon HomesTurboTax / QuickBooks [Intuit Inc] $100MM+ media billings Nature's Way Alive! Multi-Vitamin brands [ Schwabe North America, Inc.]Songtradr (B2B/B2C Music SAAS software platform and service)King's Hawaiian, Inc.TiiCKER Financial Investment Service Jovani FashionThe Grove - Los Angeles retail and entertainment destination [ Caruso development group ]Los Angeles County Sheriff's Department National 4-H Council, Youth Organization [non-profit organization, USDA NIFA)BOLD Vision [in partnership with Revolve Impact and Advance Project California] VoteRiders [ non-partisan, 501(c)(3) non-profit organization ]Survivors Empowered [non-profit organization]The Jewish Community Foundation of Los AngelesPediatric Brain Tumor Foundation [ CureTheKids.org ]
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Associate Partner, Media Director | Communications Strategy9Thwonder Agency Aug 2019 - PresentHouston, Texas, Us9thWonder merged with Dailey in 2020 and with GravityGlobal in 2024 Expand for list of Accounts: Ford Motor CompanyNVIDIAMajor League Soccer: LAFC [ Los Angeles Football Club ], Houston Dynamo, MLS All-Star GameNHL: Arizona CoyotesBosley, BosleyRxNATROL LLC [vitamins, minerals and supplements] Nemours Children's Hospital and Health System (a DuPont endowed organization)Fiji Tourism MEDC: Michigan Economic Development CorporationHonda PowersportsHonda JetVALVOLINE LLCUCLA - AOR agency partnerElectra Meccanica - Electric VehiclesLEGOLAND California Resort - theme park and hotel [Merlin Entertainments Group Ltd]American Idol [Fremantle Media North America] - research project / post FOX exploration Dole Packaged Foods, Inc. [ Itochu Co. ]William Lyon Homes / Polygon HomesTurboTax / QuickBooks [Intuit Inc] $100MM+ media billings Nature's Way Alive! Multi-Vitamin brands [ Schwabe North America, Inc.]Songtradr (B2B/B2C Music SAAS software platform and service)King's Hawaiian, Inc.TiiCKER Financial Investment Service Jovani FashionThe Grove - Los Angeles retail and entertainment destination [ Caruso development group ]Los Angeles County Sheriff's Department National 4-H Council, Youth Organization [non-profit organization, USDA NIFA)BOLD Vision [in partnership with Revolve Impact and Advance Project California] VoteRiders [ non-partisan, 501(c)(3) non-profit organization ]Survivors Empowered [non-profit organization]The Jewish Community Foundation of Los AngelesPediatric Brain Tumor Foundation [ CureTheKids.org ] -
Associate Partner, Media Director | Communications StrategyDailey May 2017 - PresentWest Hollywood, California, UsDailey was founded in 1968, part of IPG from 1983-2017, an independent agency 2017-2020, a division of 9thWonder/GravityGlobal 2020-current) Expand for list of Accounts: Dole Packaged Foods, Inc. [ Itochu Co. ]Ford Motor Company LAFC [ Los Angeles Football Club ]MLS 2020 All-Star GameLEGOLAND California Resort - theme park and hotel [Merlin Entertainments Group Ltd]American Idol [Fremantle Media North America] - research project / post FOX exploration Electra Meccanica - Electric VehiclesHonda Powersports / Honda JetUCLA - preferred agency partnerWilliam Lyon Homes / Polygon HomesTurboTax / QuickBooks [Intuit Inc] $100MM+ media billings Nature's Way Alive! Multi-Vitamin brands [ Schwabe North America, Inc.]Songtradr (B2B/B2C Music SAAS software platform and service)King's Hawaiian, Inc.Jovani FashionThe Grove - Los Angeles retail and entertainment destination [ Caruso development group ]National 4-H Council, Youth Organization [non-profit organization, USDA NIFA)WhatDiversityGivesUs.com [Partnership with ACLU]VoteRiders [ non-partisan, 501(c)(3) non-profit organization ]Survivors Empowered [non-profit organization]The Jewish Community Foundation of Los AngelesPediatric Brain Tumor Foundation [ CureTheKids.org ] -
Vp / Director Connections StrategyDailey Jan 2017 - PresentWest Hollywood, California, Us
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Vp / Associate Media DirectorDailey Apr 2004 - Dec 2016West Hollywood, California, UsAccounts: Dole Packaged Foods, Inc. [ Itochu Co. ]Nature's Way Alive! Multi-Vitamin brands [ Schwabe North America, Inc.]Intuit Inc [ TurboTax $100MM+ media billings ]Merlin Entertainments Group Ltd [ LEGOLAND California / Florida theme park and hotel]The Jewish Community Foundation of Los AngelesKing's Hawaiian, Inc.National 4-H Council, Youth Organization [non-profit organization, USDA NIFA)VoteRiders [ non-partisan, 501(c)(3) non-profit organization ]Pediatric Brain Tumor Foundation [ CureTheKids.org ]
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Associate Communications Planning DirectorDailey 2008 - Apr 2011West Hollywood, California, UsAccounts:Honda Motor Company, Ltd. (Motorcycle • ATV • Watercraft)Intuit Inc (TurboTax • QuickBooks • mobile GoPayment • Intuit Websites • Intuit Payroll) Carnival Corporation & PLC - Princess Cruises and Cunard Luxury Cruise Line (Queen Mary 2)
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Media PlannerDailey Apr 2004 - Jul 2008West Hollywood, California, UsAccounts:Safeway Inc (Vons • Pavilions • Safeway • Dominick's • Genuardi's • Carrs)SuperValu Inc (Albertsons • Jewel-Osco • Acme • Shaw's • Star • Lucky)FreeScore.comID Watchdog, IncWeyerhaeuser Co. - Effie award winning 'Growing Ideas' campaignAutonomous Films ¦ After Dark Films (National theatrical movie releases)
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MemberMagnet Global Network Aug 2019 - Jun 2024 -
Associate Partner, Media Director | Communications StrategyInterpublic Group (Ipg) Apr 2004 - Dec 2015New York, Ny, Us
Carlos A. Ariza Skills
Carlos A. Ariza Education Details
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California State University-Long Beach - College Of BusinessMarketing And Advertising -
California State University, Monterey BayManagement And Operations
Frequently Asked Questions about Carlos A. Ariza
What company does Carlos A. Ariza work for?
Carlos A. Ariza works for Gravity Global
What is Carlos A. Ariza's role at the current company?
Carlos A. Ariza's current role is SVP, Director Integrated Media | Associate Partner.
What is Carlos A. Ariza's email address?
Carlos A. Ariza's email address is ca****@****eas.com
What is Carlos A. Ariza's direct phone number?
Carlos A. Ariza's direct phone number is +132384*****
What schools did Carlos A. Ariza attend?
Carlos A. Ariza attended California State University-Long Beach - College Of Business, California State University, Monterey Bay.
What are some of Carlos A. Ariza's interests?
Carlos A. Ariza has interest in Football, Emerging Technology, Soccer, Internet Of Things (Iot), Hockey, Health, Children, Education, Environment, Science And Technology.
What skills is Carlos A. Ariza known for?
Carlos A. Ariza has skills like Media Planning, Advertising, Integrated Marketing, Digital Media, Digital Marketing, Online Advertising, Media Strategy, Digital Strategy, Media Buying, Social Media Marketing, Outdoor Advertising, Interactive Marketing.
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