Responsável pela área de Business Analytics, Precificação Estratégica, Inteligência Competitiva, Efetividade de Força de Vendas (Performance) e Sales Force (Software).

Identificar tendências de mercados, analisar ambiente competitivo e jornada do cliente, suportando a estratégia comercial. Gestão das plataformas IQVIA, KYNETEC e SIMVET e bases de dados relacionadas. Direcionador de Estratégias Comerciais e de Marketing e de Desenvolvimento de Novos Produtos.

Responsável pelo desenvolvimento de estratégias de marketing e comercial, posicionamento de produtos através da precificação estratégica, projeção de vendas, S&OP e desenvolvimento de portfólio.

Developed strategies for service and management of key accounts, distributors and representatives of the north region, northeast, central-west and the state of Minas Gerais and São Paulo; Performed searches of purchase intention; Elaborated sales forecasts as well as sales actions (B2B); It assisted in the development of strategic planning and implemented marketing actions for distributors and representatives

Product placement planned and launch strategies. Technical and commercial support to the sales team, with promotional materials, sponsorships coordination and technical events coordination. Strategic marketing plan elaboration. Performed customer satisfaction research coordinating the marketing team.

Performed research for new product development and renewal of licenses with MAPA (Agriculture Ministry); Prepared lectures and technical articles for presentation to teams and clients; Reviewed materials for dissemination in communication vehicles; Published articles in specialized magazines; Carried out a market study for the acquisition and development of new products;