Carlos Berrelleza Email & Phone Number

Mexico City, Mexico

México

• B2B sales to the coatings, adhesives, food, construction, and transformation industries. • Development of commercial strategies with China for new markets in Mexico, such as creatine, PVA, dicyandiamide, pentaerythritol, stearic acid, PCEs, defoamers, sweeteners, nutraceuticals. • Cold prospecting through calls, LinkedIn contacts, and networking with personnel from different industries. Prospecting based on KPIs using the Trello app.Main achievements:1. Supplier in a project for the Sports Nutrition industry valued at more than 1,000,000 USD annually.2. Creation of a project in the polymers industry valued at more than 1,250,000 USD annually.3. Business development valued at more than 800,000 USD annually.4. Manager in the creation of a unified website for the company, aiming for international brand positioning

México

• B2B sales to the coatings, adhesives, food, construction, and transformation industries. • Development of commercial strategies with China for new markets in Mexico, such as creatine, PVA, dicyandiamide, pentaerythritol, stearic acid, PCEs, defoamers, sweeteners, nutraceuticals. • Cold prospecting through calls, LinkedIn contacts, and networking with personnel from different industries. Prospecting based on KPIs using the Trello app.Main achievements:1. Supplier in a project for the Sports Nutrition industry valued at more than 1,000,000 USD annually.2. Creation of a project in the polymers industry valued at more than 1,250,000 USD annually.3. Business development valued at more than 800,000 USD annually.4. Manager in the creation of a unified website for the company, aiming for international brand positioning.

México

• Formation of a team of more than 40 sales representatives with a hybrid work model based on 3 KPIs: Sales, New Customers, and New Titles. • Negotiation with major publishing houses in Mexico such as Penguin Random House, Grupo Editorial Planeta, VR Editoras, Oceano, and Urano, seeking to open credit lines through INFOMEX. • Creation of the website www.librerianomada.com, aiming for optimization through SEO and domain management. Analysis of site metrics using predictive models. _• Reduction of logistics costs by more than 70% through agreements with courier services such as FedEx, Paquetexpress, DHL, and Estafeta. The platform was based on the R programming language. • Development of a mobile and web application for the Librería Nómada team. Nodes include Inventory, Sales, Entries, Sales Prediction, and Automatic Ordering, linked with Google Scripts.

México

Management of social media platforms such as LinkedIn to enhance the presence of FR Terminales and its brand. The main focus of the content is to generate value for the chemical industry by providing relevant information, fostering a relationship of trust beforehand to improve commercial agreements, increase sales for interested parties, and consequently boost revenue for both sides.

México

B2B sales of logistics services to companies in the industrial sector.Coordination with operations to improve customer profitability in storage, transportation, and tracking.Application of specialized knowledge for handling chemical products, polyolefins, and petroleum products.Projects with foreign companies.

México

B2B sales with KPI management for the Oil and Gas, Food & Beverage, Mining, Pulp & Paper, and Electronics industries.Prospecting using the Scrumban methodology with ACE CRM.I conducted four weekly training seminars on adhesives, epoxies, protective coatings, and lubricants for OEM and MRO.Opened and developed five distributor partners for the Loctite brand, achieving coverage in 3 white spots.Closed 6 projects, each valued at more than 50,000 USD annually, contributing over 300,000 USD annually to the sales budget.Achievements: I successfully implemented the use of free tools for the Henkel sales team and distributors. This tool allows collaboration for scheduling visits, tracking customers, and detecting opportunities in real time.

Zapopan

Technical knowledge in amines, acids, SBS, SBR, EVA polymers.I developed projects for the construction industry through bidding processes, managing groups of 20 people on-site.I initiated three new product lines with suppliers from the USA, China, and Taiwan. Polyphosphoric Acid 117%, SBS, and phenolic resins, increasing the department's sales by 35% with a base of 4,000,000 monthly.I developed commercial strategies with suppliers such as SIKA, BASF, Quimikao, and LCY Elastomers, achieving a 15% sales growth compared to previous years.Achievements:Among the most important achievements was successfully developing a supplier of SBS polymer by contacting the manufacturer in Taiwan, conducting sample tests, developing the commercial relationship, and making the first sale of this polymer for the company, valued at more than 70,000 USD.

Guadalajara

Qualification of equipment such as manometers, thermo-hygrometers, HVAC systems, extraction hoods, and particle counting equipment in pharmaceutical areas.Calibration of manometers, autoclaves, thermometers, and extraction hoods, reducing non-conformities by 80%.Validation of eleven compounding centers before COFEPRIS based on NOM 059, ensuring the continuity of operations in sanitary areas.Achievements: Among the achievements at Grupo PISA, I can highlight the opening of a compounding center at the Hospital Español in Mexico City, where I supported the qualification of the areas and their functionality in collaboration with the hospital’s pharmaceutical team.