Home renovation.

• Planned and implemented business strategies which increased ROI in 20%• Created feasibility and profitability tools to assist in negotiating and closing deals• Identified market opportunities and developed sales plans to acquire new properties and build new commercial partnerships • Researched and analyzed market intelligence• Tracked sales performance and analytics to create KPIs• Liaison with brokers, lawyers, suppliers, provincial and municipal authorities• Ensured licenses and documentation were in accordance with requirements

Family-owned company, Brazilian leader in plastic housewares.• Managed a team of over 120 sales, financial and administrative personnel• Managed and controlled annual budget, forecast and pipeline• Created pricing methodology and profitability reports• Created KPIs to track sales and profitability • Recruited personnel• Trained sales teams to cover all channels in every province and 12 countries• Increased revenues more than 5X over the period• Expanded active client base more than 11X• Created and managed the import/export department, responsible for the import of raw material, supplies and finished products and for exports to Latin America• Researched, developed and launched over 200 new products• Organized and represented company in national and international trade shows which led to expanded sales and new suppliers• Developed and implemented business strategies for key accounts in a variety of channels, including supermarket chains, wholesalers, distributors, retailers and direct-sales companies.

Cia. Iguaçu de Café Solúvel, one of Brazil’s leading producers and exporters of instant coffee• Responsible for Russian, Eastern European and Asian markets • Responsible for marketing campaigns of the leading instant coffee brand (AMIGO) in Eastern Europe• Launched new brands of Instant Coffee in Russia and Eastern Europe• Prepared export department’s annual budget, forecast and pipeline for 5-year plan• Created pricing and profitability methodology and tools to support senior management in contract and price negotiations• Researched and developed anti tampering seals and covers for own brand instant coffee packaging for the Eastern European markets