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I'm a passionate man and a dreamer, a natural-born entrepreneur. Even since I can remember, I have loved technology. When I was 8 years old, I did my first computer study, learning about Basic, Lotus, and Wordperfect. Computers just blew my mind from the beginning. I happily embraced the digitalization of music and video, another two of my passions. I learned about formats, waves and tried more software programs than I can remember. !In the meantime, as a consumer, I was an active member of the 1.0 and 2.0 internet odyssey. I browsed the web from Altavista to Google, using Netscape to Safari, from html to html5, in the chat rooms to Twitter, passing through Napster to the App Store, etc. I have another great passion: marketing and communication, and I'm a lucky guy, as I have been working in my passions for the past 15 years.I've been part of technology startups and interactive marketing agencies in several roles in digital marketing, communications, product design, UI, UX, team building, and management.I believe and work for the development of technologies that accompany and promote the socio-economic development of Latin America and the world.Specialties: - Branding- CRM and retention strategies- Mobile Marketing - App Design - Product design: mobile and digital technologies- App Store strategy- E-Business Development- Educational technologies - Management- Team building - technology startups- Corporate Identity.- Digital Marketing - Branding and Direct Response- Email Marketing - opt-in and double opt-in- Viral marketing- Affiliate Marketing- Lead acquisition - Database optimization - Strategy, Creativity, Concept and Copy writing- Consumer Behaviour
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Co-Founder And BuilderGet In Motion Ai LabArgentina -
New Venture Product LeadInnovarise By Grupo Ag Oct 2024 - PresentLeading the product for new venture: At InnovArise, we are transforming industries and improving lives through impactful ventures that generate value for both business and society. As a business accelerator focused on sustainable development, we are committed to co-creating projects that address the pressing challenges of today, while fostering innovation and entrepreneurship that will shape the future. -
TeacherUniversidad De Palermo Jul 2024 - PresentBuenos Aires, Buenos Aires, Ar -
Product AdvisorPn Tech Sas Oct 2024 - Present -
Fractional - Chief Product OfficerPn Tech Sas May 2024 - Oct 2024 -
Co-Founder & Board MemberTravelbot Llc May 2022 - PresentBuenos Aires, Ar -
Co-Founder & CeoTravelbot Llc 2019 - Apr 2022Buenos Aires, Ar -
Director, Marketing & Product GrowthAndela Jan 2023 - Nov 2023New York, New York, UsThe Talent Marketing team specializes in growing Andela's Talent Network platform. I'm leading a team that is integral to Andela's creation of a world-class talent marketplace. Working closely with talent operations, product, and creative teams to bring the best technologist talent to Andela's breadth of services. Building a stellar scalable strategy and connecting us with potential talent pools worldwide.Key duties: - Leading and growing a team of content, digital, and regional marketing managers.- Creating strategies to drive a world-class inbound engine to attract more users to our talent platform- Supporting Andela's product growth with first-class digital marketing practices. -
Senior Growth Marketing Manager, TalentAndela Apr 2022 - Jan 2023New York, New York, UsAs Senior Marketing Manager specializing in growing Andela's Talent Network platform. Playing an integral role in Andela’s creation of a world-class inbound marketing engine. Working closely with talent operations, marketing, and creative teams to bring the best technologist talent to Andela's breadth of services. Building d a stellar growth strategy and connecting us with potential talent pools around the world.- Lead and grow a team of content, digital, and regional marketing managers.- Create strategies to drive a world-class inbound engine to attract more users to our talent platform -
Chief Product & Growth OfficerTurtech | Latam Online Travel Jan 2018 - Apr 2022Caba, Caba, ArLeading the digital product and web solutions designed to transform travel industry in Latam. These solutions are:- LAB Travel - Travel Forum Latam - Destino Turtech among others. On these solutions we are working with the b2b travel industry in Latam to improve: - CRM, automation and retention strategies. - Productivity (process and tools to improve organizations productivity) and Digital Transformation - User experience - Business innovation - Sustainability -
Chief Product & Operations Officer - Co FounderTienda Links Aug 2017 - Dec 2018Miami, Florida, UsTienda Links es la primera plataforma de linkbuilding de América Latina. Si necesitas mejorar tus métricas para SEO en Tienda Links encuentras sitios de calidad dispuestos a publicar links a tu web y así incrementar la fortaleza de tu dominio y otras métricas claves. -
Director Of Marketing & GrowthWorkana Mar 2015 - Jul 2017Buenos Aires, City Of Buenos Aires, ArIn the first and largest Latin American freelance professional network, I was leading the marketing, CRM, and community efforts. also, I was responsible for onboarding flows, the revamp of the Platform, and all the automation. -
Product And Marketing DirectorNearpod Mar 2011 - Feb 2015Dania Beach, Florida, UsNearpod is an early-stage start-up focused on mobile learning, whose mission is tocreate educational tools for mobile devices that can significantly improve the qualityand cost of education.As a Marketing Director, I was in charge of all the marketing and communicationsstrategies for this innovative educational product.With a low budget, and within only 3 years since its release, the Nearpod app had morethan 3,000,000 downloads from the App Store and was one of the top Education appson the App Store. We also had over 750,000 registered teachers and over 5,000,000students using Nearpod around the world.I was also in charge of the WEB product of Nearpod, leading the UI and UI and UX teams for agreat user experience.Among other tasks related to the product design, I was in charge of all thecommunications and messages within Nearpod and support materials. I also workedon the implementation of digital marketing tools to measure all the activity around ourproduct to improve its performance, user engagement and user retention. -
Growth, Product And Crm DirectorPanarea Digital Feb 2011 - Jul 2012Miami, Fl, UsPanarea Digital is an education technology start-up whose mission is to create innovative mobile tools that transform and improve the way people learn.Our exclusive focus is to develop software and interactive content for mobile devices, in ways that improve teaching for students of all ages.We are a privately owned firm located in the US (Miami, FL) and Brazil (Sao Paulo). These are two of the largest educational markets in the world,together comprising over 150 million students. Our tech and production team is located in Buenos Aires, Argentina.As marketing manager, I was in charge of all the digital marketing strategy and the communication effortsI was in charge of the development of apps and interactive eBooks for Disney,Pixar, Barnes and Noble and LazyTown.I also led the digital development (apps and interactive content) for the great Latin-American cartoonist "Quino" and the social media strategy for his most important strip"Mafalda" -
Head Of Project & Product Management TeamNxtp Ventures Mar 2010 - Apr 2011Buenos Aires, ArAs the Lead Project and Product Manager at NXTP Ventures and Nextperience, a performance oriented digital marketing agency, I was in charge of the project management team, I had the responsibility of the design of the marketing strategies for our projects and growing the client relationship.Among the projects are the website and digital strategy of “Vivir Juntos” for the TV channel Encuentro; the digital strategy for “Jugá limpio” for the Buenos Aires Government; Mundo HP for Hewlett Packard; the digital strategy for “Cupónica” (www.cuponica.com); Oil and Gas Community of SAP Latin America; Avantrip (www.avantrip.com); digital strategy and platform for Sprayette (www.sprayette.com); social apps for Mercado Libre (www.mercadolibre.com); social apps for Mercado Pago; interactive game for Fox Latin America; website and digital strategy of La Cosa Cine (www.lacosacine.com); iPhone apps of Nextperience Labs, among others. -
Managing Director / BrandmakerMotion Project Aug 2009 - Feb 2010Capital Federal, Buenos Aires, ArMotion Project is a communication study focused on the development and implementation of innovative technologies that create new interaction channels and business opportunities.Currently operating in Buenos Aires, Argentina and Bogota, Colombia. Clients include Grupo Santillana Argentina and Colombia, Institute of Graduate Studies (IUP Spain), Jorge Baron TV Colombia and University of Rosario Colombia.Some of the most remarkable projects, which include the digital marketing strategy, development and implementation were: Release of the book trilogy “Trilogía de la Oscuridad” , written by the award-winning movie director Guillermo del Toro (www.estirpemaldita.com.ar), Release in Argentina of the book “Ghostgirl”, written by Tonya Hurley, release of the book “Eat, Pray, Love”, written by Elizabeth Gilbert (https://www.facebook.com/comerrezaramarargentina), Design and development of the system of interactive screens for the University of Rosario, and the Virtual Orally Contest for "Fundación Líderes Emprendedores en la U" y "Semana" magazine, among others. -
Director / Co-FounderReddemails Jun 2009 - Aug 2009Capital Federal, Buenos Aires, ArIn this group of interactive services companies, I was responsible for developing the business unit of email marketing, REDDEMAILS. I was in charge of the creation and implementation of the brand, the business model and its development. I also developed the concept of SMART email marketing. -
Email Marketing ManagerHarren Media Jan 2009 - Jun 2009In this ad network, which is the second largest at the Latin American market, I was responsible for developing the business unit of email marketing, Harren Inbox. I was in charge of the creation and implementation of the brand, the business model and its development (Argentina and Latin America), with strategic focuses in Mexico, Brazil and Chile. I also coordinated the development of the 2.0 channels such as YouTube, Twitter and Facebook. -
Marketing & AdvertisingX Reservas Online Jan 2008 - Dec 2008This company dealt with web technology development for tourism. My role was in the marketing department, creating and coordinating the actions of ATL and BTL advertising, viral marketing, direct and digital, CRM and brand consultancy.
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Coordinator Of Branding And AdvertisingGrifox Jun 2004 - Jan 2008Bogotá , Bogotá, CoI had the responsibility to revamp the brand image, create a new logo, a communication strategy, and branding manual. I managed the different implementations and applications for brand, bags, business cards, invoices and stationery in general. -
Marketing & Advertising AnalystGrifox Feb 2004 - Jan 2006Bogotá , Bogotá, CoThis company imports and resells products for bathrooms and kitchens of high gamma, I started as an assistant in integrated marketing communications, from February through September 2004. At that point, I became responsible for corporate branding, internal and external communications and the advice of marketing strategies.Among the most important achievements were the development of the "Eurobathrooms" brand, the product catalog development, the monitoring and implementation of the system catalog, and the development of merchandising articles for clients. -
Copy Writing InternshipJwt Mar 2003 - Dec 2003New York, Ny, Us
Carlos Carrascal Skills
Carlos Carrascal Education Details
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ReforgeMarketing -
University Of Buenos AiresGeneral -
ReforgeMarketing -
Universidad De PalermoAdvertising -
Facultad Latinoamericana De Ciencias SocialesEducation And New Technologies -
UndergroundAdvertising -
Buenos Aires ComunicaciónEspecialidad -
Politécnico GrancolombianoMarketing Y Publicidad
Frequently Asked Questions about Carlos Carrascal
What company does Carlos Carrascal work for?
Carlos Carrascal works for Get In Motion Ai Lab
What is Carlos Carrascal's role at the current company?
Carlos Carrascal's current role is Co-Founder and Builder.
What is Carlos Carrascal's email address?
Carlos Carrascal's email address is ca****@****ana.com
What is Carlos Carrascal's direct phone number?
Carlos Carrascal's direct phone number is +165048*****
What schools did Carlos Carrascal attend?
Carlos Carrascal attended Reforge, University Of Buenos Aires, Reforge, Universidad De Palermo, Facultad Latinoamericana De Ciencias Sociales, Underground, Buenos Aires Comunicación, Politécnico Grancolombiano.
What are some of Carlos Carrascal's interests?
Carlos Carrascal has interest in Civil Rights And Social Action, Politics, Education, Environment, Science And Technology, Human Rights.
What skills is Carlos Carrascal known for?
Carlos Carrascal has skills like Digital Marketing, Email Marketing, Online Marketing, Mobile Marketing, Digital Strategy, Advertising, Affiliate Marketing, Lead Generation, Integrated Marketing, Mobile Communications, Social Media, Online Advertising.
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