Carlos Cobos Sanz
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Carlos Cobos Sanz Email & Phone Number

Business Development Manager at Institut Marquès
Location: Greater Barcelona Metropolitan Area, Spain 10 work roles 2 schools
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✓ Verified Jul 2026 3 data sources Profile completeness 86%

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Current company
Institut Marquès
Role
Business Development Manager
Location
Greater Barcelona Metropolitan Area, Spain
Company size
104 employees

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Carlos Cobos Sanz is listed as Business Development Manager at Institut Marquès, a with 104 employees, based in Greater Barcelona Metropolitan Area, Spain. AeroLeads shows a matched LinkedIn profile for Carlos Cobos Sanz.

Carlos Cobos Sanz previously worked as Operations Manager | Chief Marketing Officer | Interim Manager | Head of Operations | B2B | B2C | at Hkz - Carlos Cobos and Vivanta Dental: Operations Manager | Marketing Manager | Sales Manager | B2C | at Ares Management Corporation. Carlos Cobos Sanz holds 🔎Diplomado - Master, Leadership, Team Management, Executive Skills, Marketing And Sales from Universidad Francisco De Vitoria.

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Institut Marquès

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Profile bio

About Carlos Cobos Sanz

✔️Head of Operations, Chief Marketing Officer, and Business Development, with over 15 years of experience leading projects in multinational HR and Healthcare companies, achieving profitable and sustained growth.✔️Focused on Management by Objectives, brand positioning, results, and developing high-performance teams. Commercial efficiency.✔️Managing revenue volumes of over €90MM and teams of over 500 professionals.✔️As Chief Marketing Officer, achieving an ROI 4 times the investment and managing 7 companies within the group simultaneously.✔️Exceeding objectives by over 5%, EBITDA profitability of 20%, and growth between 10% and 15%.

Current workplace

Carlos Cobos Sanz's current company

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Institut Marquès
Institut Marquès
Business Development Manager
Barcelona, CT, ES
Website
institutomarques.com
Employees
104
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10 roles · 26 years

Carlos Cobos Sanz work experience

A career timeline built from the work history available for this profile.

Operations Manager | Chief Marketing Officer | Interim Manager | Head Of Operations | B2B | B2C |

Current
Hkz - Carlos Cobos

Barcelona

Specialized in launching, reorganizing, and boosting sales and marketing departments, increasing their results by over 30%. My focus is on:📈 Market Strategy and Segmentation:Precise market definition and segmentation.Development of effective and personalized customer approach strategies.🚀 Optimization of Sales and Marketing Teams:Selection, evaluation, and resizing of sales and marketing teams.Continuous training and development to maximize performance.🛠️ Sales Tools and Pitch Development:Creation of impactful sales pitches and commercial support tools.Implementation of strategies on social media, websites, catalogs, seminars, conferences, and events.

2024 - Present ~2 yrs 6 mos

Vivanta Dental: Operations Manager | Marketing Manager | Sales Manager | B2C |

Ares Management Corporation

Ubicación Barcelona, Cataluña, España

✔️Management of 40 business units (Catalonia, Basque Country, Asturias, Cantabria, Galicia, and Aragón)✔️ 2023 Growth +10% - 16 Action Plans - 5% EBITDA Improvement✔️ Responsible for 4 Regional Managers and over 500 professionals (technical and commercial teams).✔️ Analysis and monitoring of KPIs, P&L, Sales (€2M/month), GM, HR, and Purchasing.✔️ Restructuring and expanding centers. Adapting to each local market.

Dec 2022 - Dec 2023

Instituts Odontològics: Area Manager | Sales Manager | Operations Manager | B2C |

Ares Management Corporation

Barcelona, Cataluña, España

✔️Operations Manager of 13 centers in the province of Barcelona✔️ 2022 Growth: +35% - Leading a team of over 190 professionals. Sales: €1M/month.✔️ Reorganization and expansion of the centers under my responsibility. Organization of the Technical and Commercial teams.✔️ Implementation of new management KPIs. Efficiency increase of up to 200%.✔️ Reactivation of inactive centers, bringing them to the level of mature centers.

May 2021 - Dec 2022

Development Manager | Desarrollo De Negocio | Marketing Manager | Chief Operations Manager | B2C |

Sanitas

Barcelona Area, Spain

✔️Creation of a new management model based on objectives: Balanced Score Card (BSC). 74 strategic KPIs.✔️ International Promotion of the BSC Model: UK, Saudi Arabia, Poland, Brazil, etc.✔️ Actions to improve NPS per clinic. Ad-hoc marketing.✔️ Report: Systematic patient follow-up model. 150k new appointments and a 15% increase in traffic.✔️ Reduction of missed appointments from 22% to 8.4%. Increase in center productivity > 25%.✔️ Micromarketing based on each center's area of influence. Local campaigns adapted to each zone.✔️ ROI: Campaign analysis for improved outcomes.✔️ Reduction of missed calls at the center from 23% (+30,000) to 7% (7,900).✔️ Plan for reopening 120 centers after COVID-19 closures. Implementation of new COVID protocols.

2016 - 2021 ~5 yrs

Head Of Regional Operations | Regional Manager | B2B |

Grupo Ctc

Barcelona Area, Spain

✔️Outsourcing of the restocking process and point-of-sale actions (POS) in major retail stores.✔️ Management of Operations, Sales, and HR. "Zero" team unproductivity.✔️ New systematic sales process model for a portfolio of over 500 clients.

2014 - 2016 ~2 yrs

Operations Manager | Chief Marketing Officer | Regional Manager | B2B |

Unique España (Grupo Randstad)

Barcelona Y Madrid

✔️ CATALONIA, LEVANTE, ARAGÓN, MURCIA. 5 Regional Directors, 45 Temp Staffing Offices✔️ Temporary Staffing Sales: €60M. 5% growth in 2012 and 17% in 2013✔️ Team of 60 people. Steering Committee Member.✔️ Increased sales process by up to 175% (10 products) and 250% in results.✔️ Cost adjustments, achieving savings of over €200,000/year for the company.

2012 - 2014 ~2 yrs

Chief Marketing Officer | Marketing Manager | B2B |

Unique España (Grupo Randstad)

Madrid, Comunidad De Madrid, España

✔️ Execution of the marketing plan. ROI 4 times the annual marketing investment.✔️ Management of marketing for 7 group companies simultaneously (national and international).✔️ Catalogs, corporate ads, corporate image, group websites, social media, email marketing, brand positioning, etc.✔️ Professional seminars with up to 500 attendees (HR executives).✔️ Monthly marketing campaigns to support the network.✔️ Communication: 400 annual media appearances. Articles, reports, press, radio, and TV.

2006 - 2014 ~8 yrs

Head Of Regional Sales | Operations Regional Manager | B2B |

Unique España (Grupo Randstad)

Ubicación Barcelona Area, Spain

✔️CATALONIA CENTER - NORTH: 6 Temp Staffing Offices, 20 people in charge.✔️ 30% increase in revenue vs. last year and 18% above target.

2010 - 2012 ~2 yrs

Operations Manager | Head Of Sales | Chief Marketing Officer | Marketing Manager | B2B |

Creyf'S Uitzendbureau

Barcelona Area, Spain Y Madrid

✔️ Steering Committee Member, 60 temp staffing offices and 120 people in charge, 32% growth.✔️ Integration and merger of 5 acquired companies.✔️ Design and execution of the group’s marketing plan in Spain.✔️ Professional seminars, merchandising, market analysis, new product design, media management, radio and TV appearances, etc.

2001 - 2006 ~5 yrs
Team & coworkers

Colleagues at Institut Marquès

Other employees you can reach at institutomarques.com. View company contacts for 104 employees →

AP Alicia Pastor Jurado Alicia Pastor Jurado Colleague at Institut MarquèsBarcelona, Catalonia, Spain View → SC Sara Casero Sara Casero Colleague at Institut MarquèsGreater Barcelona Metropolitan Area, Spain View → DG Denise Giancola Denise Giancola Colleague at Institut MarquèsNovate Milanese, Lombardy, Italy View → NR Neus Ricart Neus Ricart Colleague at Institut MarquèsBarcelona, Catalonia, Spain View → FM Francesca Morra Francesca Morra Colleague at Institut MarquèsBarcelona, Catalonia, Spain View → AD Annalisa D'Urbano Annalisa D'Urbano Colleague at Institut MarquèsBarcelona, Catalonia, Spain View → LC Laura Carretero Laura Carretero Colleague at Institut MarquèsGreater Barcelona Metropolitan Area, Spain View → SC Sonia Cuadrado Mateos Sonia Cuadrado Mateos Colleague at Institut MarquèsGreater Barcelona Metropolitan Area, Spain View → ML María Laura Matelo María Laura Matelo Colleague at Institut MarquèsBarcelona, Catalonia, Spain View → AM Ana Munuera Puigvert Ana Munuera Puigvert Colleague at Institut MarquèsGreater Barcelona Metropolitan Area, Spain View →
2 education records

Carlos Cobos Sanz education

FAQ

Frequently asked questions about Carlos Cobos Sanz

Quick answers generated from the profile data available on this page.

What company does Carlos Cobos Sanz work for?

Carlos Cobos Sanz works for Institut Marquès.

What is Carlos Cobos Sanz's role at Institut Marquès?

Carlos Cobos Sanz is listed as Business Development Manager at Institut Marquès.

Where is Carlos Cobos Sanz based?

Carlos Cobos Sanz is based in Greater Barcelona Metropolitan Area, Spain while working with Institut Marquès.

What companies has Carlos Cobos Sanz worked for?

Carlos Cobos Sanz has worked for Institut Marquès, Hkz - Carlos Cobos, Ares Management Corporation, Sanitas, and Grupo Ctc.

Who are Carlos Cobos Sanz's colleagues at Institut Marquès?

Carlos Cobos Sanz's colleagues at Institut Marquès include Alicia Pastor Jurado, Sara Casero, Denise Giancola, Neus Ricart, and Francesca Morra.

How can I contact Carlos Cobos Sanz?

You can use AeroLeads to view verified contact signals for Carlos Cobos Sanz at Institut Marquès, including work email, phone, and LinkedIn data when available.

What schools did Carlos Cobos Sanz attend?

Carlos Cobos Sanz holds 🔎Diplomado - Master, Leadership, Team Management, Executive Skills, Marketing And Sales from Universidad Francisco De Vitoria.

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