Specialized in launching, reorganizing, and boosting sales and marketing departments, increasing their results by over 30%. My focus is on:📈 Market Strategy and Segmentation:Precise market definition and segmentation.Development of effective and personalized customer approach strategies.🚀 Optimization of Sales and Marketing Teams:Selection, evaluation, and resizing of sales and marketing teams.Continuous training and development to maximize performance.🛠️ Sales Tools and Pitch Development:Creation of impactful sales pitches and commercial support tools.Implementation of strategies on social media, websites, catalogs, seminars, conferences, and events.

✔️Management of 40 business units (Catalonia, Basque Country, Asturias, Cantabria, Galicia, and Aragón)✔️ 2023 Growth +10% - 16 Action Plans - 5% EBITDA Improvement✔️ Responsible for 4 Regional Managers and over 500 professionals (technical and commercial teams).✔️ Analysis and monitoring of KPIs, P&L, Sales (€2M/month), GM, HR, and Purchasing.✔️ Restructuring and expanding centers. Adapting to each local market.

✔️Operations Manager of 13 centers in the province of Barcelona✔️ 2022 Growth: +35% - Leading a team of over 190 professionals. Sales: €1M/month.✔️ Reorganization and expansion of the centers under my responsibility. Organization of the Technical and Commercial teams.✔️ Implementation of new management KPIs. Efficiency increase of up to 200%.✔️ Reactivation of inactive centers, bringing them to the level of mature centers.

✔️Creation of a new management model based on objectives: Balanced Score Card (BSC). 74 strategic KPIs.✔️ International Promotion of the BSC Model: UK, Saudi Arabia, Poland, Brazil, etc.✔️ Actions to improve NPS per clinic. Ad-hoc marketing.✔️ Report: Systematic patient follow-up model. 150k new appointments and a 15% increase in traffic.✔️ Reduction of missed appointments from 22% to 8.4%. Increase in center productivity > 25%.✔️ Micromarketing based on each center's area of influence. Local campaigns adapted to each zone.✔️ ROI: Campaign analysis for improved outcomes.✔️ Reduction of missed calls at the center from 23% (+30,000) to 7% (7,900).✔️ Plan for reopening 120 centers after COVID-19 closures. Implementation of new COVID protocols.

✔️Outsourcing of the restocking process and point-of-sale actions (POS) in major retail stores.✔️ Management of Operations, Sales, and HR. "Zero" team unproductivity.✔️ New systematic sales process model for a portfolio of over 500 clients.

✔️ CATALONIA, LEVANTE, ARAGÓN, MURCIA. 5 Regional Directors, 45 Temp Staffing Offices✔️ Temporary Staffing Sales: €60M. 5% growth in 2012 and 17% in 2013✔️ Team of 60 people. Steering Committee Member.✔️ Increased sales process by up to 175% (10 products) and 250% in results.✔️ Cost adjustments, achieving savings of over €200,000/year for the company.

✔️ Execution of the marketing plan. ROI 4 times the annual marketing investment.✔️ Management of marketing for 7 group companies simultaneously (national and international).✔️ Catalogs, corporate ads, corporate image, group websites, social media, email marketing, brand positioning, etc.✔️ Professional seminars with up to 500 attendees (HR executives).✔️ Monthly marketing campaigns to support the network.✔️ Communication: 400 annual media appearances. Articles, reports, press, radio, and TV.

✔️CATALONIA CENTER - NORTH: 6 Temp Staffing Offices, 20 people in charge.✔️ 30% increase in revenue vs. last year and 18% above target.

✔️ Steering Committee Member, 60 temp staffing offices and 120 people in charge, 32% growth.✔️ Integration and merger of 5 acquired companies.✔️ Design and execution of the group’s marketing plan in Spain.✔️ Professional seminars, merchandising, market analysis, new product design, media management, radio and TV appearances, etc.