Carlos Coppoli Email & Phone Number

Argentina

Argentina

Santo Pipó, Misiones, Argentine

I led the commercial area managing foreign trade teams and international distributors, direct sales in the domestic market, commercial representatives in the different areas of Argentina, marketing, logistics and tourism, both in the central office in Misiones and in the Buenos Aires office.Main achievements:- I reordered the brand image and product line.- I Diagnosed, planned and implemented a marketing and commercial plan focused on developing a sustainable business based on available resources in coordination with the Production and Administration and Finance departments.- I reformulated and trained the sales teams of the internal market, foreign trade, and marketing with a focus on the stated objectives.- I managed the pricing strategy, export/domestic market sales mix and distribution channels to meet the volume and marginal contribution objectives established in the plan and agreed upon with the board of directors.

Posadas, Misiones

I increased the awareness of yerba mate and mate, geographically and conceptually. My goal was to reinforce that special feeling Argentines have with mate, and that we can also extrapolate it to cold drinks, infusions, blends with other teas, juices, spices, meals, cocktail desserts, for us and for the rest of the world. The first step was to understand the sector and its problems. From there, I diagnosed, designed and implemented strategies, actions and programs to reach the proposed objectives. My role was to lead a team of internal and external collaborators to make all this possible. COVID changed everything, and we took care of communicating that what the mate we have always been sharing as essence, was now individual, but that we can share the responsibility of taking care of ourselves and the rest, sharing the “mate round”, everyone with an own mate and straw. Main achievements: - I put together an internal team from where the actions were designed and supervised and I outsourced the implementation and production trough external teams.- I developed national mass communication campaign to promote mate healthy properties and alternative ways of preparing and consuming mate.- I found in the identity and culture of mate, a really strong insight, and I used it to add value and consolidate Argentina as the yerba mate producers as excellence in the world.- I interacted with national organizations and companies to generate business opportunities in the domestic market and international markets .- In addition to Argentina, I worked on marketing and advertising campaigns in Chile, the United States, France, Spain and India, interacting with local advertising agencies in each countries.- I developed the Argentine pavilion of Yerba Mate in the main food fairs in the world. - I designed and executed MATEAR, the only massive fair dedicated exclusively to mate developed in Rural de Palermo, which in its third edition attracted more than 100,000 visitors

Buenos Aires City

Consulting firm dedicated to IT software, apps and services development in general. I was responsible for generating new business opportunities and being the link between clients and the technical team.Main achievements:- I detected business opportunities and generate new clients within Argentina and the United States.- I opened the SMEs and Small Clients business unit, providing specific solutions for each of the segments.- I promoted the concept of "end-to-end solution", seeking that customers find they can solve their specific needs in an integral way with the implementation of the developments.- I coordinate the relationship with customers, achieving good communication between users and the technical team so that the developments are adjusted to the needs.- I coordinate after-sales support as a fundamental part of the business and the relationship with customers

Buenos Aires City

I was part of the Marketing team and in charge of the communication of the LANPASS frequent flyer program and the LAN.com website and LANTOURS products.Main achievements: - I carried out the launch of LAN Argentina as a domestic airline using mass media, direct marketing (silver award winning piece awarded by the Argentine Association of Direct MKT) and events. - I was able to identify the need to unify the group's brands and implemented the plan to achieve that goal, defining and implementing communication strategies. - I generated successful interactive incentive promotions for the indirect sales channel. (Best direct channel promotion award) - I coordinated communication with the Creative agency and the Media Center, reducing time and errors in generating campaigns. - I implemented campaigns that resulted in an increase in the penetration of online products (sale and web check-in) during 2006 0/2000 Maximum of 2000 characters allowed.

Buenos Aires City

Personal and independent business. I provided advisory services in: design of data storage systems maximizing the possibilities of using them (definition and standardization of variables, automation of routine tasks, systematization of reports, definition of indicators).Main achievements:-Designed and implemented the database that functioned as support for the Nutricia Bagó Call Center for Ogilvy One in Argentina from 2004 to 2006.

Buenos Aires City

I was responsible for the Customer Service department, with 8 agents directly in charge, and the passenger service team of representatives inside and outside the country indirectly, with uninterrupted 24-hour and 7 days a week service, reporting to the Passenger Services Area Manager.Main achievements:- I designed and developed the Customer Service department, using the Baggage Claims office as a starting point.- I generated and implemented a data storage computer system that resulted in a notable improvement in the information circuits between the different areas.- I introduced periodic and systematized reports, whose indicators allowed to discover inconveniences in the operation, search for alternative solutions and monitor the evolution of corrective actions. - I trained the staff in charge to achieve customer orientation, both in the operation of computer systems and in excellence in personal attention. -I managed to improve processes and reduce claim rates by 35%.- I increased the response rate by 63% and reduced the average response time by 50%.

Buenos Aires City

I was in charge of the non food commercial unit in one of the with the largest area and sales store of the company in Argentina, with a internal 7 people crew in charge and coordinating a staff of more than 10 external crewmembers, reporting to the Sector Manager and the Branch Director.Main achievements:I improved the location of the section in charge within the general ranking of the chain by 35%.I reduced the losses and immobilized stock of the section by 29%.I trained and formed a work team with solid convictions.I improved the relationship with suppliers achieving excellent results in negotiations.I achieved the highest turnover of the section within the sector.

Buenos Aires City

I was in charge of editing video for advertising traiñlers and spots, title design, cameras and sound operator. . 3D animations. Movie promotion . Realization of live informative tv shows.

Magister En Marketing Estratégico

Finales Pendientes de rendir

Licenciado En Comercializacion, Marketing

Tecnico Superior En Marketing Con Especialización En Ventas, General Sales, Merchandising And Related Marketing Operations

Técnico Mecánico Electricista, Tecnología/Técnico