Carlos Berna Email & Phone Number

Mexico

Hybrid Ecosytem, a cutting-edge Adtech powered by AI company. My role extends beyond Mexico, overseeing operations across Latin America with a focus on B2B growth.Key Responsibilities:- Project Launch & GTM Strategy: Driving the Go-to-Market (GTM) strategy for B2B solutions and ensuring successful market entry across LATAM.- Product Localization: Adapting.

Madrid, ES

- Redefined the go-to-market (GTM) strategy for the Mexican market and developed investment plans for both the short and long term, resulting in doubling the ride volume in 5 months.-Define and execute a growth strategy for acquisition, retention, and re-engagement, achieving +70% new users and +30% on retention.- Led and built the new Cabify Mexico team.

- Led country business strategy and operations, achieving over 4 million rides per month in the first year of operation.- Designed and executed effective driver and passenger acquisition and retention strategies while optimizing 15% CACs (customer acquisition costs).- Conducted multiple experiments (AB testing) in Mexico resulting in a 50% improvement in.

- Built and managed a countrywide market intelligence team across 11 different cities.- Developed and implemented a Robotic Process Automation (RPA) solution to benchmark competitor pricing in LATAM, achieving a significant improvement of +300% in productivity, +50% in data accuracy, and +20% revenue impact through the RPA solution.

-Lead the Pricing Strategy (2018-2019).-Develop a competitive Pricing Model and market segmentation.-Design process for price negotiation based on volume, historical data, and distribution channels.Achievements2018: Project Manager of Business Analytics area, creation of databases and tools in order to make data-driven decisions, automatization, and.

Tocancipa, Cundinamarca, CO

-Set prices and discounts to optimize profitability in Latin America-Macro and microeconomic analysis LATAM-Design Revenue Management yearly strategy for Mexico and Central America marketsAchievements2015: Project manager of new pricing strategy in Central America and Caribbean, impact +7% of EBITDA2014: Project manager of Pricing process in Venezuela.

Woking, Surrey, GB

-Analyze and monitor the variation of real cost vs budget-Responsible for $50M USD annual budget-Financial advisor of the 9 distribution centers around the countryAchievements2012: Project manager of fixed cost reduction strategy, resulting in -5% (-$650K USD) of savings.

Monterrey, Nuevo León, MX

- Analyze historical credit behavior, bank statements and payrolls in order to verify the risk of each credit: Credit card, Car credit and Mortgage credit.- Process Implementation for fraud detection and internal communication.

Growth Series

Bachelor'S Degree, Economics