Hybrid Ecosytem, a cutting-edge Adtech powered by AI company. My role extends beyond Mexico, overseeing operations across Latin America with a focus on B2B growth.Key Responsibilities:- Project Launch & GTM Strategy: Driving the Go-to-Market (GTM) strategy for B2B solutions and ensuring successful market entry across LATAM.- Product Localization: Adapting Hybrid's product offerings to fit diverse market needs and identifying opportunities for growth in the B2B sector.- Market-Product Fit: Refining the market-product fit through localized customer feedback and data-driven insights, ensuring product alignment with B2B market demand.- Expansion Strategy: Developing and executing market expansion strategies, leveraging local insights and global expertise to scale across the region.- Business Development: Building strategic B2B partnerships and driving revenue through innovative business development initiatives.- Team Leadership: Scaling high-performing teams across multiple markets, fostering a culture of collaboration, performance, and innovation.- Operational Excellence: Implementing efficient processes and best practices to ensure seamless operations and sustainable growth.

- Redefined the go-to-market (GTM) strategy for the Mexican market and developed investment plans for both the short and long term, resulting in doubling the ride volume in 5 months.-Define and execute a growth strategy for acquisition, retention, and re-engagement, achieving +70% new users and +30% on retention.- Led and built the new Cabify Mexico team, including Growth, Operations, Finance, Sales (B2B), People, Legal, PR, and PA, which grew 2.5x in less than 6 months- Identified and executed strategic partnerships with key stakeholders, by forging alliances with fleet owners and establishing our own electric fleet, I drove a significant increase in our top-line revenue and also had a positive impact on our marketing efforts, contributing to further business growth and market penetration.

- Led country business strategy and operations, achieving over 4 million rides per month in the first year of operation.- Designed and executed effective driver and passenger acquisition and retention strategies while optimizing 15% CACs (customer acquisition costs).- Conducted multiple experiments (AB testing) in Mexico resulting in a 50% improvement in ETA (time of arrival), directly impacting a 15% increase in top-line revenue. - Successfully managed multiple projects, including the launch of new products such as Beat XL in Mexico City and Beat Promo in three different cities.- Collaborated as part of the strategy team to define long-term investments for the next five years and design strategic projects, such as Beat Zero.

- Built and managed a countrywide market intelligence team across 11 different cities.- Developed and implemented a Robotic Process Automation (RPA) solution to benchmark competitor pricing in LATAM, achieving a significant improvement of +300% in productivity, +50% in data accuracy, and +20% revenue impact through the RPA solution.

-Lead the Pricing Strategy (2018-2019).-Develop a competitive Pricing Model and market segmentation.-Design process for price negotiation based on volume, historical data, and distribution channels.Achievements2018: Project Manager of Business Analytics area, creation of databases and tools in order to make data-driven decisions, automatization, and optimization of the business2017: Creation and execution of the new Pricing process (2017-2018), reduced to zero the pricing errors, estimated impact +$550K USD

-Set prices and discounts to optimize profitability in Latin America-Macro and microeconomic analysis LATAM-Design Revenue Management yearly strategy for Mexico and Central America marketsAchievements2015: Project manager of new pricing strategy in Central America and Caribbean, impact +7% of EBITDA2014: Project manager of Pricing process in Venezuela (+55K USD extra average income per month)

-Analyze and monitor the variation of real cost vs budget-Responsible for $50M USD annual budget-Financial advisor of the 9 distribution centers around the countryAchievements2012: Project manager of fixed cost reduction strategy, resulting in -5% (-$650K USD) of savings.

- Analyze historical credit behavior, bank statements and payrolls in order to verify the risk of each credit: Credit card, Car credit and Mortgage credit.- Process Implementation for fraud detection and internal communication.