Carlos De La Rosa Email & Phone Number

Toronto, On, Ca

- Optimizes campaigns on a client agreed upon cadence to ensure optimal campaign performance- Supports and assists AM/AE with technical information during client calls- Responsible for mentoring recently hired programmatic strategists!

Purchase, New York, Us

- Manages and provides recommendations for Key Accounts- Creates end of month reports for account executives that ensure campaign goals were met- Provides valuable key insights and discusses performance results during quarterly calls with key accounts- Ensures campaigns perform optimally while also maintaining high margins for company.

Purchase, New York, Us

- Managed and optimized campaigns across various DSPs- Provided recommendations to clients to improve campaign performance and meet KPIs- Ensured campaigns hit monthly goals on a monthly basis

Purchase, New York, Us

- Set up over 500 programmatic ad campaigns using AppNexus, Simplifi, Centro, YouTube, and Facebook- Executed variety of advertising tactics such as Contextual Targeting, Run-of-Network, Event Targeting and Retargeting. - Utilized Celtra and Simpli.fi to create click-to-call advertisements- Revised campaigns by adjusting budget, CPM, impressions, or swapping creative advertisements- Created target audiences using Dstillery for campaigns

- Redesigned company website in order give it a sleek and modern look using FileZilla, HTML, & CSS language.- Conducted market research via Qualtrics for potential market entry within private universities in Western NY- Assisted with email campaigns using ConstantContact to reach over 400 clients- General office duties such as answering phone calls, data entry, and emailing clients

- Assisted in setting up Adidas "locker room" at New York Red Bull Arena and Dick's Sporting Goods (Lake Grove, NY)- Provided consumers with a unique cleat experience for Adidas during their "Adidas Soccer Tour Event" - Successfully checking in over 3,000 customers into the KCON event at the Prudential Center without bottlenecks or issues.

- Kept track of customer membership cards while maintaining general upkeep of facility- Acquired new customers and worked on new leads. - Pitched SBU Fitness Center to clients seeking to rent our space

New York, New York, Us

- Managed company Facebook page by scheduling posts using Hootsuite- Outperformed our competitor's Facebook page when it came to engagement (likes, shares, comments, post reach)- Utilized SalesForce to set up client and employee meetings.- Tracked success of campaign through Facebook analytics and various KPIs such as likes, shares, engagement and page visitors.