I'm a freelancer and entrepreneur with over a decade of experience in corporate identity and digital marketing for small businesses.Throughout my 10-year journey, I have faced many challenges, failed countless times and spent many sleepless nights, which definitely have shaped me into a resilient and painstaking self-learner.Although we all love creativity and fancy stuff, each step I took taught me that branding and marketing should be approached, above all, as investments made with a single goal in mind: to generate financial returns.