Community leader of Auto Finance and Home Finance:• Led Auto & Home Finance Origination cross-functional teams driving P&L growth through strategic alignment and resource management.• Influential leader of cross-functional to prioritize and execute origination strategies, ensuring expected outcomes.

Responsible for Business Development, Pricing, BI and VAS (value-added service) at Creditas Auto

MUV (Mobile Unique Vision) is a WPP Company with a focus on bridging the telecom world and advertising. It is a spin-off of Mobile's division of F.biz.Head responsible for sales, implementation, and post-sales of :• Media inventory of the carriers (Claro, Oi, and Vivo) and handsets brands (Samsung and Motorola). • Sale and implementation of Sponsored Data for 27 companies and 41 applications, achieving more than 20 million people.

Help to Dress is a service based in mobile app and web that helps women to find clothes that represents her in the world, respecting their body shapes, styles, lifestyle and concern.

Head of Finance, Marketing, IT, Logistics, Expansion, E-commerce and Relationship with Shopping Malls for Beluga and Pink & Co.Main projects developed:o Expansion of number of shops (2011 to 2012). This resulted in an increase of 36% in the number of shops whilst limiting background staff cost rises to 4.5%. Negotiation with shopping centres and the opening of nine new shops;o Implementation of a system of franchises and partnership reorganisation (2013) which generated an efficiency of 8% in the annual income of the company;o Planning and implementation of CRM and fidelity program for both brands (Clube Beluga and Pense Pink - 2014). 24 months after implementation 40% of the revenues comes from customers of the program;o Planning and implementation of new sales channels for Beluga (2015): E-commerce (www.beluga.com.br) and multibrand wholesale in the south and southwest of Brazil;o Planning and execution of the opening of the brand importer (2014/2015) which imported finished clothes;o Downsizing (2014/2015): Resulting in the reduction of 20% in business expenditure. Negotiation for a reduction in occupancy costs with shopping centres, including the dissolution of contracts for five shops (achieved without penalty) and others contract renegotiations;o Management of legal actions when renewing rental contracts;o Structuring the marketing department: team-building, redefining scopes, social media, shopping centre media, partnerships, fidelity programmes, packaging, promotions, public relations, visual merchandising, etc.

Founded in 2001, Spring Wireless was the global leader in the sale of mobile application platforms for businesses, based on point-to-point technology.It had offices all over the world and more than 200 major global clients. I managed a team of fifteen people, four of them managers. I reported to the Vice President of Operations of the company.• Business relationships with the operators to negotiate contracts, pricing of text messages, new business models, new connections, to approve projects etc.• Pre–Sales of all VAS business products and services;• Representing Spring Wireless during the operational period, communicating the services offered by the company and looking for value-creation initiatives;• Maintaining a network of internal and external contacts with partners, cell phone operators and suppliers to guide business with clients;• Managing service delivery through metrics, monitoring and control to guarantee customer satisfaction;• Accompanying and analysing project results, implementing new initiatives to reach the expected results;• Analysing the market (other companies, cases, trends, potential markets etc.) to inform strategic decisions.

OKTO was that time the leader in communication and marketing services based in mobile technology. It created and implemented mobile solutions for the media, agencies, corporations, websites and telephone operators. The company achieved overall second and third place in the ranking “100 small and medium businesses that have most grown in Brazil”, according to a survey by Deloitte, published in the Exame PME magazine in 2007 and 2008. The company achieved an increase of 1.015,2% in its net revenue between 2004 and 2006. I managed a team of twenty people, including three managers. I reported directly to the CEO of the company.• Creation, development and management of products in the five business areas of the company: White Label (own brand products), Corporative (Visanet, Unibanco, Santander, Dell, Submarino, CredicardCiti), Interactivity (SBT, Band, Record, MTV, Google, Esporte Interativo), Downloads (Dada, Mobile Streams, Playphone, Zero9) e Mobile Marketing (Coca-Cola, Extra, P&G, Ambev, Pepsico);• Development and management of relationships with clients, partners, mobile telephone operators and suppliers to assess, approve, implement and support projects in the company.• Creation, development and renewal of portfolio products, taking into consideration present and future demands of the market according to the life cycle of products;• Defining the pricing and promotional strategy of new products and services;• Creation and implementation of the offers division;• Creation and management of sales promotion with the CEF and SEAE approval; • Planning and management of events and conferences sponsored, organised or participated in by OKTO;• Defining and executing the communication strategy, including public relations;• Coordinating the strategic planning of the company for 2008;• Planning the opening of a branch in Mexico, including participating in the first meetings with local operators.

Esporte Interativo was founded to produce and distribute sports content in multiple platforms. They lead the audience rankings on television Sports channels, reaching approximately 33 million viewers every month. It was bought by Turner Broadcasting Company in 2014.Responsibilities and initiatives developed:• Development and launching of new products and services;• Planning, implementation, control and analysis of the interactivity results of Esporte Interativo via SMS, internet and voice portals;• Analysis of the profitability of products and services;• Initiatives to increase the use of the company services and client fidelity;• Organisation and control of the Esporte Interativo fidelity plan;• Experience of planning, creation of the mechanics and implementation of promotions that use Esporte Interativo products as a reason and a platform of communication (Gillette MACH3, Claro/Motorola e Adidas);• Defining the interactive communication in the BAND television channel transmissions;• Trading permutations; • Relationship Management with partner companies in the interactivity area via Internet (RedeTV, Band and Lumina1) and SMS (nTime, Yavox, Media Móvel) and mobile operators (Vivo, Claro and TIM), and E-commerce operators (Americanas.com);• Management of the content of the Esporte Interativo site.

Marketing consulting specialized in sports, having a focus on managing athletes’ careers and events. Responsibilities and initiatives developed: • Project elaboration and sponsorship marketing; • Promotional planning;• Prospecting for new clients and partners for the company;• Elaboration of the business plan and pre operational activities;• Relationship with athletes and sports directors

SCA is a consultancy that develops management software for local and international reporting using integrated databases in the accounting and controllership areas of large companies. Responsibilities and initiatives developed:• Planning and management of the reporting systems implementation team for clients such as: Embratel, TESS, Abril, BNDES, Banco Wachovia, PROCOMP, and the subsequent user training;• Consultancy of the process review in the areas of accounting and controllership;• Parameterization and development of new functionalities of existing company systems; • Responsible in the pre-sales commercial area for internal and external demonstration of company products and services for prospects such as: Tele Centrosul, ATL, Embratel, Americel, CSN, Electro, Rede, BNDES, Continental, UNIBANCO, Cia Suzano de Papel e Celulose; ANCO, Cia Suzano Paper and Cellulose;

• Audit of financial statements; • Process review of companies for evaluation of internal control.