Carlos Dulce Email & Phone Number

California, United States

Palo Alto, California, Us

- Direct responsibility for the company’s growth delivery and efficiency management across all paid media channels: - Online Marketing DTC: Paid Search (Google/Microsoft), Paid Social (Meta, Reddit, TikTok), Native (Taboola, Yahoo), Affiliates, Programmatic (Criteo) - Wholesale: Walmart Ads & Amazon Ads - Offline Media: TV & Print (Newspapers/Magazines)- Ideation, execution and measurement of CRO testing to improve customer acquisition landing pages conversion rate and average order value, while delivering a better customer experience- Coordination of SEO performance: tech and content- Participation in the forecasting and goal setting process for all media channels- Collaboration with the Brand team to generate a creative roadmap based on testing results and industry trends - Cooperation with the Product Team to push towards initiatives that improve performance: offers, pixels, attribution, CRO, etc.- Focus on the KPI generation and reporting process: CAC, ROAS, retention/churn, pacing, incrementality, AOV, CVR, CPC, etc. This includes the creation of relevant dashboards using data visualization tools in partnership with the Analytics team- Customer audience segmentation and customisation - Direct management of an internal team and external agencies/ vendors

San Francisco, Ca, Us

- Accountability for paid marketing results which includes driving growth and keeping higher efficiency/returns (CAC/ROAS). Focus on budget management and support on forecasting. - Management over several paid channels: Paid Search, Youtube & Display, Paid Social, Direct Mail, Affiliates, Influencers, App, TV Ads, etc. - Data processing: build, automate and monitor reporting dashboards to keep track on key metrics per channel and the overall company numbers on a daily basis. Share results on a weekly basis to the company's leadership team to track performance by channel and find developing opportunities.- Participation on the ideation process for CRO, email, and promotional strategy.- Collaboration with external agencies and vendors to open new opportunities for the company.- Collaboration with internal teams, specially data engineers and developers.- Ideation, execution, and measurement of testing pilots for each channel: landing page testing, Ad Copy testing, Creatives & Banners, Bidding Strategies, new channels, etc. A/B Testing, Pre-Post analysis and Incrementality analysis.- Leadership of a team of two people and direct report to the company's CEO.

New York, Ny, Us

- Accountability for the Global Innovation Program by developing processes and new tools to improve/optimize marketing main KPI’s while designing and conducting experiments to measure the real impact of the new strategies. - Automation of processes and daily tasks via Google Ads Scripts, SQL and JavaScript. - Focus on personalization to deliver better and more relevant messaging to the users by using internal and external (API) data sources.- SEM channel ownership including the coordination and implementation of the strategy and roadmap for this channel and the provision of expert support to other channels.- Optimize bidding algorithms to deliver a profitable ROAS level while maximizing sales.- Be an enabler in the process of innovation for all channels across marketing department and collaborate with other stakeholders in product, tech and analytics teams.

New York, Ny, Us

- Own and drive a sizable revenue for the company with defined returns on investment (“ROI”) growth targets and high-intensity experimentation to continuously elevate paid search / performance marketing performance. - Continuously generate ideas to improve StubHub’s paid search performance, including campaign strategy, keyword portfolio development, creatives, landing page optimization, and bidding.- Collaborate with vendors and cross-functional StubHub stakeholders to develop and launch analytically sound A/B and multivariate tests to pilot these ideas in an agile manner – including measuring impact, capturing customer learnings, refining successive tests, and scaling successes. - Collaborate with Engineering to deliver new features and enhancements that bring search engine marketing innovations to market that improve StubHub’s performance or efficiency.- Assist in defining the strategy for the SEM channel and play an instrumental role in the execution of the strategy. - Be accountable for driving aggressive global paid search growth and efficiency targets for the Paid Search Team. - Engage and present the Paid Search Innovation plan and performance to the Chief Marketing Officer and General Manager level audience.- Stay abreast of the latest innovations and offerings in search engine marketing and develop an independent perspective of the implications for StubHub. - Help cultivate a culture of innovation within the Paid Search Team, cross-functional partners, and vendors, including agility, action orientation, a sense of possibility, and collaboration.

New York, Ny, Us

- Lead the strategy behind Display and Paid Social campaigns through all countries in StubHub International (All countries but US and Canada)- Develop programmatic features to have Dynamic Creatives using Studio/DBM/DCM for Display, and Facebook Dynamic Ads- Work close with Product Department to develop feeds and GTM implementations needed for Programatic actions- Manage trafficking of Social, Partners, or other channels in marketing in DCM- Work with Organic Social / Partner Sales / Corporate / CRM and all departments inside marketing to plan cross channel strategies- Develop Audiences in GA360 to establish good strategies of segmentation for retargeting actions and funnel steps focused initiatives- Develop reports to show attribution and impact information for Display and Paid Social plansOthers:- Responsible for Innovation Projects inside SEM Department (Google Adwords, Facebook, Display, Youtube, etc)- Work very closely to SEM US Team located in San Francisco to share knowledge and develop new Innovations for international markets- Data Analysis and Business Cases constructions to support the SEM team

New York, Ny, Us

- Reach sales goals with the budget assigned (hundreds of thousands each month). - Use every channel inside Paid Traffic to bring those sales: Search (Google Adwords & Bing), Display (Google Adwords), Social Ads (Facebook & IG), Videos (Youtube), App (Google Adwords). - Develop assigned markets through Paid Search (México & United Kingdom - the biggest market in the company besides United States). - Use all kind of tools to track the traffic and make efficient campaigns (Google Analytics, Omniture, Tune, DoubleClick Search). - Use of Remarketing lists, segmentation of users and generation of strategy for each segment. - Forecasting of GMS and Budget- Work with Marketing Managers in their countries to achieve markets goals- Create strategies to develop market with all marketing departments (Brand, Affiliation, Data Analysis, Partnerships, Marketing Managers of other countries)

- Optimize online campaigns through PPC channel: Search, Display, Remarketing- Data Analysis oriented to run better optimized online campaigns, maximizing the budget to achieve the best ROI- Budget managing and strategy follow-up for each country or region I manage (USA, East Europe, Middle east and Oceania)- Use of Google Adwords, Bing and Facebook plattforms to achieve sales goals- Work together with all regions (Asia, Europe, America) to plan strategies to improve the perform of sales

Ciudad De México, Mx

Ciudad De México, Mx

Coca-Cola FEMSA ColombiaTrainee reporting to the Strategic Planning Manager and the CFO of Coca-Cola FEMSA CO.• Responsible for reporting and providing strategic information as well as support, develop and follow-up key projects for the operation. Proactively works with multifunctional teams• Continually works to improve systems that leads to higher levels of accuracy and efficiency• Elaboration of Company´s monthly KPI´s report, according to the Business Plan guidelines• Creation of executive presentations for operational meetings and support in the Company Business Plan elaborationMain Projects and Achievements• Development of S&OP Process in the company. Working through all areas (Marketing - Commercial - Logistics - Finances) in order to create a process which allows the definition of the volumen number of sales for next months. Improvement in our indicators: sell-out, accuracy, shortage, etc• Develop an optimized process for Cool Equipment management (installation, change and update of clients information processes), through data gathering, process analysis. • Develop an optimized model for Multipacks production and management process, includes suppliers evaluation, raw material alternatives, production lines adjustment according to data gathering and financial results.• Develop key presentations and reports for senior management by incorporating information from all areas in the company along with business analysis in order to identify issues, priorities and growth opportunities Coca-Cola Femsa Venezuela• Implementation of S&OP (Sales and Operations Process) in the country defining the process and creating KPI's and routines in order to identify improvement opportunities all over our value chain• Responsible for reporting and providing strategic information as well as support, develop and follow-up key projects for the operation• Elaboration of daily/monthly sales and operational KPI´s reports

Bogota, Co

Responsibilities: 1. Support in the generation, evaluation and development of novel strategic projects for the company. 2. Management and analysis of information and data related to administrative funds and society’s administration.3. Participation in the company’s budget report and its subsequent control.

Bogota, Co

Responsibilities: 1. Support in the generation, evaluation and development of novel strategic projects for the company. 2. Management and analysis of information and data related to administrative funds and society’s administration.3. Participation in the company’s budget report and its subsequent control.

Bogotá, Cundinamarca, Co

1. Provide support to teachers by carrying out specific tasks bestowed by them and grading quizzes and coursework question sets. 2. Supervisor during exam hours. 3. Provide support in the student’s learning process and clarify questions during established office hours.

Fashion Management

Bachelor Of Science In Industrial Engineering, Industrial Engineering

Bachelor Of Science In Economics, Economics