Carlos Eduardo Gaspar

Carlos Eduardo Gaspar Email and Phone Number

Gerente do Hub de Inovçaao do Banco do Nordeste @ Banco do Nordeste do Brasil S.A
Fortaleza, Ceará, Brazil
Carlos Eduardo Gaspar's Location
Greater Fortaleza, Brazil
Carlos Eduardo Gaspar's Contact Details

Carlos Eduardo Gaspar work email

Carlos Eduardo Gaspar personal email

About Carlos Eduardo Gaspar

Curious, optimistic, planner and realizer. A language master. Combinations of words that since early in my life defined all the paths I would create and follow.These paths led me to develop expertise in translating the complex dialects of managers, geeks, X, Y Z generations, idealists, realizers, complainers and passive accepters into the language of clients, results, change and project management.I early joined a bank in a strong emerging market (Brazil), with a sound social approach, over 7,000 employees and $16 billion in equity. There, I created strategic communication plans, and managed successful offline and digital marketing campaigns. The wide range of internal and external targets [from high-end segments to microfinance for the Bottom of the Pyramid (BOP)], has always represented inspiring challenges for me. By leading talented teams through high valued networks, negotiation, internal marketing, million dollar budget management and optimization, I could help to exponentially boost the company’s growth (10 times in some segments).As an entrepreneur, I founded successful initiatives, like a retail franchise and an ad agency.In the USA, I achieved a Master’s degree in Social Entrepreneurship, from a highly ranked business school. I am also a certified as project manager (PMP), Salesforce CRM Developer and Google Analytics professional. From top ranked universities in Brazil, I have an MBA, specialization in economics and graduation in Communications/Marketing.Later on, I leaded challenging strategic missions like the creation of the Northeast Innovation Hub (to bring the silicon valley´s innovation culture to the Company), an agile Project to develop and upgrade technology to the 2.3 million microcredit clients, a venture to adapt the Bank’s processes to the modern Data Privacy and Protection Brazilian Law, tha Corporate University and nowadays, once more, head of the Bank´s Innovation Hub . The Bank and all its employees need to look inside and forward, to be ready for a future where technology and the right mindset are essential for surviving and thriving. The Innovation Hub is the right place to do it. The world is complex, and so are people and organizations. However, I believe that with the right hard and soft skills, collaboration, ethics and passion, it is possible to reach all our potential. To know more and to be part of a positive network, please click on contact me via dugaspar1@gmail.com. Do not hesitate to do it. People is my passion.

Carlos Eduardo Gaspar's Current Company Details
Banco do Nordeste do Brasil S.A

Banco Do Nordeste Do Brasil S.A

View
Gerente do Hub de Inovçaao do Banco do Nordeste
Fortaleza, Ceará, Brazil
Website:
bnb.org.br
Employees:
4910
Carlos Eduardo Gaspar Work Experience Details
  • Banco Do Nordeste Do Brasil S.A
    Gerente Do Hub De Inovçaao Do Banco Do Nordeste
    Banco Do Nordeste Do Brasil S.A
    Fortaleza, Ceará, Brazil
  • Banco Do Nordeste Do Brasil S.A
    Innovation Hub Manager
    Banco Do Nordeste Do Brasil S.A May 2022 - Present
    Fortaleza, Ceara, Brazil
    Creator and Manager of Northeast Brazil Innovation Hub, aiming to foster startups and to disseminate the culture of innovation in the company, as well as to implement a methodology and structure to develop and manage innovation at the Bank. In other words, to create a "laboratory " based on techniques such as Design Thinking and Lean Startup , aimed at selecting projects, prototyping, seeking best practices, processes and tools, as well as analyzing feasibility and delivering new products to business departments.
  • Banco Do Nordeste Do Brasil S.A
    Corporate University Manager
    Banco Do Nordeste Do Brasil S.A Oct 2020 - Apr 2022
    Fortaleza, Ceará, Brazil
    Leading the transformation of Banco do Nordeste’s Corporate University, a strategic environment that fosters individual and organizational learning and knowledge. In the fast changing world of banking and technology, bringing the right learning tools and content to the employees is the key to growth and maintenance of corporate competitiveness.
  • Banco Do Nordeste Do Brasil S.A
    Data Protection Project Manager
    Banco Do Nordeste Do Brasil S.A Jan 2020 - Oct 2020
    Greater Fortaleza
    Brazil’s new data protection regulation will come into force on August 2020. The General Data Protection Law (LGPD in Portuguese), which adopts best practices on transparency, legal certainty and efficiency, will make a difference in how companies in Brazil operate. A Bank works with several personal data, and many of its processes, regulations and systems will have to change for the new paradigm: the individual, not the company, is the owner of its personal data. I am in charge of this challenging and interesting project: to adapt the bank to the new paradigm and law.
  • Banco Do Nordeste Do Brasil S.A
    Tech For Microcredit Project Manager
    Banco Do Nordeste Do Brasil S.A Oct 2018 - Dec 2019
    Greater Fortaleza
    Leading a team of 49 developers, scrum masters, project owners and tech analysts, to provide and update the greatest microcredit program in the americas with technology, for its 2.2 million clients, many of them with basic education, and owners of small businesses. A project that changes lives and perspectives for the better. Working on systems update and data migration, app creation and a full digital transformation of the methodology and area in the Bank.
  • Banco Do Nordeste Do Brasil S.A
    Innovation Project Manager
    Banco Do Nordeste Do Brasil S.A Apr 2015 - Sep 2018
    Fortaleza Area, Brazil
    Creator and Manager of Northeast Brazil Innovation Hub, aiming to foster startups and to disseminate the culture of innovation in the company, as well as to implement a methodology and structure to develop and manage innovation at the Bank. In other words, to create a "laboratory " based on techniques such as Design Thinking and Lean Startup , aimed at selecting projects, prototyping, seeking best practices, processes and tools, as well as analyzing feasibility and delivering new products to operational areas.
  • Welocalize
    Qa Specialist
    Welocalize Nov 2014 - Jan 2015
    Cupertino-Ca
    Quality assurance and localization specialist, working on-site at a Fortune 10 Company in Cupertino-CA, under NDA. Reporting and tracking the content accuracy of current and upcoming product updates and services, ensuring that standards are met. Performing functional tests, bug reporting and tracking.
  • Banco Do Nordeste Do Brasil S.A
    Advertising, Marketing And Digital Media Manager
    Banco Do Nordeste Do Brasil S.A Sep 2009 - Jul 2013
    Fortaleza E Região, Brasil
    Responsible for the advertising (marketing) department of the organization, including management of the legal and practical aspects of advertising and marketing. In charge of managing the relationship with government institutions, ad agencies, internal stakeholders, and the board of directors. Part of the management team that oversaw the overall marketing budget (budget of R$ 40 million -US$ 17 million-/year). Led the digital marketing strategy for the bank and a team of very talented and senior individuals in the marketing department. Member of the executive team that generated impressive results such as an exponential growth of 10 times over the last 10 years in the number of loans, customer base expansion and market presence/share. Summary of Key Results in my Leadership Period: • Total number of loans increased by 82% in the period, from 2,114 million in the end of 2009 to 3,849 million in the end of 2013. • In microcredit, loans raised in aggregated value from R$ 1,942 million in the end of 2009 to 4,320 million in the end of 2012;• The Bank consolidated its presence in new markets, as Small and Medium Enterprises, and the total number of clients rose by more than 50% in the same period. . Coordinated a team which analyzed BNB's Portal statistics, usability and users’ habits, allowing a redesign study which resulted on increasing monthly visits in 300%, consolidating the Portal and being awarded with the Regional Aberje Award;Banco do Nordeste is a mixed economy bank with total assets of US$ 16 billion and net revenues of US$ 1.8 billion, as of 2012. The bank has 220 branches, serves 2,000 municipalities, and is the largest institution in Latin America with a focus on regional development and operates as a commercial and a development bank. It is also responsible for the largest micro financing program in South America.
  • Istick
    Business Manager, Franchisee
    Istick Apr 2012 - Jun 2013
    Fortaleza E Região, Brasil
    Managed the complete lifecycle of a franchise including establishment of the business, negotiation with the master franchise, shopping malls and getting all the legal paperwork; employee hiring and management, advertising, marketing and PR in local vehicles, selling etc. For the first months we were the most profitable franchisees in the network.• The operations grew and for its 6 first months was the most profitable franchise in its network, in Brazil. Now its being run by a partner;
  • Banco Do Nordeste
    Executive Marketing Manager
    Banco Do Nordeste Nov 2003 - Aug 2010
    Fortaleza E Região, Brasil
    Coordination of advertising campaigns and projects, management of contracts with advertising agencies and other suppliers, supervision of the bank`s presence on the Internet, advertising strategy for new products, services and markets. . From the high end to the Bottom of the Pyramid (BOP) targets. Microfinance entrepreneurs, family farmers, etc. • Project of launching the Bank`s new brand;• Improvement of the Banks positive image awareness;• As an executive manager and general manager of the advertising department, the Bank grew more than 10 times in the last 10 years in the amount of loans, expanded its customers base, became stronger in new markets and widely recognized as a fundamental development institution.
  • Banco Do Nordeste
    Marketing Internal Consultant
    Banco Do Nordeste Jul 2000 - Oct 2003
    Fortaleza E Região, Brasil
    Technical consultancy in communication, with special focus on advertising and digital media. Assistance in the Investment Attraction Project of the Bank, which carried investments from other states and abroad for the banks` geographic region.
  • Advance Comunicação, Advertising And Marketing Agency
    Founder And Creative Director
    Advance Comunicação, Advertising And Marketing Agency Aug 1995 - Dec 1997
    Fortaleza E Região, Brasil
    Founded the advertising agency, with a partner. Business establishment and strategy, negotiation with clients, creation and analysis of jobs. Negotiation with media vehicles, relationship with clients and suppliers.

Carlos Eduardo Gaspar Skills

Advertising Strategy Negotiation Business Strategy Marketing Management Public Relations Digital Marketing Marketing Strategy Online Advertising Strategic Planning Online Marketing Social Media Leadership Entrepreneurship Project Planning Social Media Marketing Marketing Communications Social Entrepreneurship Team Building Customer Service Market Planning Digital Media Marketing Management Project Management Research Television Team Leadership Promotions Planning Customer Relations Crm Corporate Communications Competitive Analysis Google Analytics Microsoft Office Sem Analysis Market Research Strategic Communications Consulting Business Planning Event Management Social Networking Business Development Innovation Management Innovation Development Analytics Management Consulting Start Ups

Carlos Eduardo Gaspar Education Details

Frequently Asked Questions about Carlos Eduardo Gaspar

What company does Carlos Eduardo Gaspar work for?

Carlos Eduardo Gaspar works for Banco Do Nordeste Do Brasil S.a

What is Carlos Eduardo Gaspar's role at the current company?

Carlos Eduardo Gaspar's current role is Gerente do Hub de Inovçaao do Banco do Nordeste.

What is Carlos Eduardo Gaspar's email address?

Carlos Eduardo Gaspar's email address is du****@****ail.com

What schools did Carlos Eduardo Gaspar attend?

Carlos Eduardo Gaspar attended Hult International Business School, Ibmec, Fundação Dom Cabral, Universidade Federal Do Ceará, Pontifícia Universidade Católica Do Rio Grande Do Sul.

What are some of Carlos Eduardo Gaspar's interests?

Carlos Eduardo Gaspar has interest in Social Services, Children, Economic Empowerment, Politics, Education, Poverty Alleviation, Disaster And Humanitarian Relief, Animal Welfare.

What skills is Carlos Eduardo Gaspar known for?

Carlos Eduardo Gaspar has skills like Advertising, Strategy, Negotiation, Business Strategy, Marketing, Management, Public Relations, Digital Marketing, Marketing Strategy, Online Advertising, Strategic Planning, Online Marketing.

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