Cadu Merlin

Cadu Merlin Email and Phone Number

VP, Global Sales @ Caf
Brazil
Cadu Merlin's Location
Brazil, Brazil
Cadu Merlin's Contact Details

Cadu Merlin personal email

n/a
About Cadu Merlin

Atua como vice-presidente de vendas, liderando líderes e uma equipe de 20 pessoas em quatro frentes: pré-vendas, mid-market, enteprise e canais - com foco no mercado Latino-americano. Já liderou mais de 100 profissionais de vendas na carreira que soma 12 anos com experiências relevantes nas áreas comercial, business development, pre-sales, startups, negócios internacionais e gestão. Especialista em formar áreas comerciais de alta performance. Apaixonado por vendas, educação, esportes e pela ideia de melhorar nosso mundo.

Cadu Merlin's Current Company Details
Caf

Caf

View
VP, Global Sales
Brazil
Cadu Merlin Work Experience Details
  • Caf
    Vp, Global Sales
    Caf
    Brazil
  • Caf
    Vp, Global Sales
    Caf Jul 2024 - Present
    Venâncio Aires, Rio Grande Do Sul, Br
  • Caf
    Vp Of Sales, Lac - Enterprise, Mid-Market And Channels
    Caf Nov 2022 - Jul 2024
    Venâncio Aires, Rio Grande Do Sul, Br
    - Leading leaders in the domains of Enterprise, Mid-market, Pre-sales (SDR, BDRs) and Channels;- Responsible for the company's revenue in Brazil and Latin America through new brands, cross-sell and upsell;- Reporting to CEO and Executive Board;
  • Proleads
    Investor
    Proleads Sep 2023 - Present
  • Ebanx
    Global Head Of Sales (Senior Manager) - Large Accounts
    Ebanx Dec 2021 - Nov 2022
    Curitiba, Pr, Br
  • Ebanx
    Global Head Of Sales And Pre-Sales (M Level) - Mid-Market
    Ebanx Jan 2021 - Dec 2021
    Curitiba, Pr, Br
    - International sales team management (Mid and Large Deals): 6 Bizdevs;- Management of the global Pre-sales team: 8 SDRs;- Outbound sales machine development;- Changing the SMB/Inbound team to Mid-Large/Outbound;- Responsible for the second-largest Business Development budget unit;- Directly reporting to the CCO;
  • Ebanx
    Inside Sales Manager / Head Of Sales
    Ebanx Dec 2019 - Jan 2021
    Curitiba, Pr, Br
    - Coordination of the international sales team (SMB and Large Deals): 6 Bizdevs;- Sales Machine Development based on 3 factors: People Management, KPIs Manag., and Pipeline Manag.;- Leader of the unity with the second-largest budget in new sales;- Responsible for the Smart Sign Up development to automate the onboarding of small merchants;- APAC Mentor;Results- In Year New Sales (USD) growth of 36% in 2020;- Number of merchants growth of 57% in 2020;- Increase in the GPTW Score from 80 to 91;- New BizDev Onboarding Structure
  • Ebanx
    Sr Business Developer / Account Executive
    Ebanx Jan 2018 - Dec 2019
    Curitiba, Pr, Br
    - TPV of 12.7M USD and the highest number of sales in the history of the company for 12 months;- More than 100 closed deals like Filmora/Wondershare (China), Beto Carrero (BR), Civitatis (Spain), Destinia (Spain) and Stardoll (Sweden);- Prospection of international companies with expansion potential in Latin America;- Development of the Outbound Playbook and the Competition Analysis;
  • Uatt?
    Regional Sales Manager
    Uatt? Feb 2017 - Jan 2018
    São José, Santa Catarina, Br
    - 9 out of 11 goals achieved/ annual goal of 2017 achieved;- Coordinator of the North, Northeast, Midwest and Southeast regions of Brazil in the Multi-brand and Key Account channels;- Management of more than 30 sales professionals and responsible for hunting, training and following commercial representatives and internal staff;
  • Uatt?
    Inside Sales Coordinator
    Uatt? Aug 2016 - Feb 2017
    São José, Santa Catarina, Br
    - The developer of the Inside Sales department, since zero to 500k/monthly BRL in revenue. All sales targets achieved;- The leader of 7 sales professionals selling to 9 Brazilian states;- Follow-up of results and application of Sales and Marketing Strategies;
  • Uatt?
    Sales Ops/Sales Intelligence Analyst
    Uatt? Jan 2015 - Aug 2016
    São José, Santa Catarina, Br
    - Acompanhamento de metas e indicadores relacionados ao Sell-In;- Cálculo de metas;- Planejamento e controle de ações voltadas ao Sell-In;- Cálculo e acompanhamento do fluxo de comissão para representantes comerciais;- Organização do principal evento do segmento para a empresa: Gift Fair/Convenção de vendas;- Facilitação do trabalho operacional de vendas.
  • Bitaas
    Co Founder
    Bitaas Sep 2016 - Sep 2017
    Florianópolis, Santa Catarina, Br
    Project came out from one of the innovation studies as an intern at the advertising agency mdo.ag. Bitaas functioned as a search engine for cheaper products than its current research by the user and was fully invested by the agency's investors.
  • Mdo.Ag
    Planning And Innovation Analyst
    Mdo.Ag Feb 2015 - Aug 2015
    Florianópolis, Santa Catarina, Br
    Acting in the areas:- Strategic Diagnostic;- Competition analysis;- Market Research;- Development of solutions in Promotion.Main Results:- Development of a new job management dynamics;- Communication analysis and support in the development of 7 customer proposals.
  • Smartmob Coworking
    Business Analyst
    Smartmob Coworking Jan 2014 - Jul 2014
    Acting in the areas:- Customer prospecting;- Attraction and Retention Marketing- Prospecting partnerships;- Facebook Ads campaigns;- Negotiation;Main results:- Business growth;- 7 partners converted;- Customers conversion;
  • Gerenciar O Tempo Agora
    Digital Marketing Assistant
    Gerenciar O Tempo Agora Jan 2014 - Mar 2014
    Acting in the areas:- Prospecting partnerships;- Accompaniment of Digital Marketing tools (Google Adwords e Facebook Ads);- Accompaniment of email list;- SEO optimization on YouTube.Main results:- Brand Awareness growth on Facebook (3.000 to 10.000 Likes);- Online products sold.
  • Techstars
    Event: Next Floripa - Coordinator
    Techstars Aug 2013 - Dec 2013
    New York City, New York, Us
    Acting in the areas:- Prospecting partnerships;- Relationship with partners;- Negotiation;- Presentation of proposals;- Event logistic;Main results:- Converted partners: Nitrix Energy Drink, Wake Melitta, Dialetto Comunicação Estratégica, SEBRAE;- 10 Ideas accelerated in the event;- 3 Ideas (Outclass, Rede Domus e Ehbom.com) were winners of Startup SC Program, SEBRAE;- 1 Idea (Saída VIP) was winner of Sinapse da Inovação of CERTI;- 1 idea was finalist of the InnovationDay Concourse;
  • Esag Jr
    Project Manager Jr. And Consultant Jr.
    Esag Jr Jan 2013 - Dec 2013
    Florianópolis, Santa Catarina, Br
    Project Manager: SERTE - Diagnostic and Process Mapping;Project Consultant: Decorart - Analysis & Cost Control and Financial PlanMember: The Selection Process Operations Comittee;Member: Partnerships Prospecting Committee for the 20th Anniversary;Trainee Consultant: Brainstorming - Business Plan.
  • Advb Sc
    Member Of Entities' Relationship Commission
    Advb Sc 2013 - 2013
    Florianópolis, Sc, Br
    Acting in the areas:- Prospecting;- Relationship with partners;- Organization of presentation models and customer approach;Main results:- Creation of a new approach process;- Approximation with AIESEC.

Cadu Merlin Skills

Business Strategy Commercials Microsoft Excel Coworking Selling Microsoft Office Negotiation Project Management Planejamento Empresarial Strategic Planning Marketing Strategy Business Analysis English Project Planning Trade Marketing Vendas Empresas Startups Pesquisas De Mercado Varejo Business Planning Portuguese Market Research Marketing Comercial Planejamento De Projetos Digital Marketing Ms Project Microsoft Project Startup Marketing Digital Adobe Fireworks

Cadu Merlin Education Details

  • Fgv - Fundação Getulio Vargas
    Fgv - Fundação Getulio Vargas
    Commercial Management
  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    The Art Of Sales: Mastering The Selling Process
  • Espm Escola Superior De Propaganda E Marketing
    Espm Escola Superior De Propaganda E Marketing
    Negócios E Marketing
  • Universidade Do Estado De Santa Catarina
    Universidade Do Estado De Santa Catarina
    General

Frequently Asked Questions about Cadu Merlin

What company does Cadu Merlin work for?

Cadu Merlin works for Caf

What is Cadu Merlin's role at the current company?

Cadu Merlin's current role is VP, Global Sales.

What is Cadu Merlin's email address?

Cadu Merlin's email address is ca****@****anx.com

What schools did Cadu Merlin attend?

Cadu Merlin attended Fgv - Fundação Getulio Vargas, Northwestern University - Kellogg School Of Management, Espm Escola Superior De Propaganda E Marketing, Universidade Do Estado De Santa Catarina.

What are some of Cadu Merlin's interests?

Cadu Merlin has interest in Gerenciamento De Projetos, Children, Indústria, Trade Marketing, Marketing, Civil Rights And Social Action, Education, Planejamento Comercial, Finanças, Comercial.

What skills is Cadu Merlin known for?

Cadu Merlin has skills like Business Strategy, Commercials, Microsoft Excel, Coworking, Selling, Microsoft Office, Negotiation, Project Management, Planejamento Empresarial, Strategic Planning, Marketing Strategy, Business Analysis.

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