Carlos Fernandez Email & Phone Number

Eagan, Mn

Manage a major national mixer manufacturing account.Manage a major snow and ice manufacturer account.Manage major concrete producer accounts (Holcim & Knife River.)Top 100 (2020, 2021, 2022, 2023 & 2024) - This is an annual ceremony that recognizes the top Peterbilt sales team members in a variety of categories.Top Vocational Salesman of the Year US & Canada (2020, 2021 & 2022.)

Greater Minneapolis-St. Paul Area

- Generate new municipal business, manage and penetrate existing municipal accounts and grow municipal customer base.- Manage Minnesota State contract- Responsible for all government accounts in the State of Minnesota and part of Wisconsin (Eau Claire, La Crosse, Superior, and Tomah.)- Manage GSA sales in the State of Minnesota

Minnesota, Wisconsin And Michigan

• Implement appropriate business and vehicle center sales strategies in assigned dealer markets to ensure maximum customer interface, market growth, and profitability• Manage 17 Dealers with 37 locations and over 60 sales professionals• Responsible for 2,000+ new truck sales per year• Work with management to develop strategic account plans that drive retention, penetration, and growth of conquest accounts

• Leading product strategy and product management with a proven track record of guiding engineering projects from initial concept through manufacturing release for new product launches.• Manage a 3,000 unit order board to ensure proper coding and minimizing production time.• Create and maintain the product regional model index (RMI) and Sales Tools structure to ensure configuration and application integrity.• Work closely with truck equipment manufacturers (TEM) to strengthen… Show more • Leading product strategy and product management with a proven track record of guiding engineering projects from initial concept through manufacturing release for new product launches.• Manage a 3,000 unit order board to ensure proper coding and minimizing production time.• Create and maintain the product regional model index (RMI) and Sales Tools structure to ensure configuration and application integrity.• Work closely with truck equipment manufacturers (TEM) to strengthen relationships and improve product integration across many applications.• Investigate many components and systems on truck and tractor chassis including brakes, fuel system, cab components, suspension, electrical and air tanks and dryers.• Support field sales and dealers in product and application inquiries providing technical support and improvements for existing product lines to achieve cost reductions and improved performance.• Support in promoting compliance with regional content requirements as per the various Free Trade Agreements for key Latin American markets.• Support internal and external sales force product training Show less

Miami/Fort Lauderdale Area

• Managed relationships with truck equipment manufacturers (TEM.)• Quoted all government and fleet deals for the region.• Worked with Territory Sales Managers to provide any and all necessary support to facilitate meeting or exceeding sales objectives of between 7,000 and 10,000 units a year.• Developed and managed monthly charge-out forecasts, with the met objective of maximizing performance.• Proactively worked with regional sales personnel to minimize inventory and… Show more • Managed relationships with truck equipment manufacturers (TEM.)• Quoted all government and fleet deals for the region.• Worked with Territory Sales Managers to provide any and all necessary support to facilitate meeting or exceeding sales objectives of between 7,000 and 10,000 units a year.• Developed and managed monthly charge-out forecasts, with the met objective of maximizing performance.• Proactively worked with regional sales personnel to minimize inventory and receivables.• Oversaw and managed changes in operational information systems.• Developed, maintained, and distributed reports to senior management and direct reports, related to sales administration activities.• Managed export activities, including logistics of truck sales originating from Canada, USA, Mexico and Brazil into global markets.• Processed truck equipment manufacturers quotes and invoices mounted on export trucks.• Developed and executed sales proposals. Show less

Miami/Fort Lauderdale Area

• New business development deals for small trucking companies.• Responsible for complete marketing campaigns including deliverables, collateral material development, advertising, customer presentations• Create and manage the dealer’s website including advertising inventory

Pompano, Fl

• Managed relationship with Ryder for the Sprinter product• Responsible for complete marketing campaigns including deliverables, collateral material development, advertising, customer presentations and contracting processes• Implemented POS, order processing, inventory and accounting systems• Designed and created management reports using MSSQL and Crystal Reports including sales results, trailing inventories, order boards and End of Month• Developed strategic and marketing plans… Show more • Managed relationship with Ryder for the Sprinter product• Responsible for complete marketing campaigns including deliverables, collateral material development, advertising, customer presentations and contracting processes• Implemented POS, order processing, inventory and accounting systems• Designed and created management reports using MSSQL and Crystal Reports including sales results, trailing inventories, order boards and End of Month• Developed strategic and marketing plans including data acquisition, analysis, recommendations and execution• Implemented and designed business process models to support ADP’s ‘Customer View 360˚’ CRM Suite Show less

• Managed marketing relationships with the top 3 parts accounts in the Miami transportation market (Ryder Truck Leasing, Miami-Dade County School Board & Gator Leasing) resulting in increased sales of 75%

Miami/Fort Lauderdale Area

• Developed product marketing deliverables, including sales tools, market requirements, value propositions, competitive positioning for existing and future products and services• Designed and implemented 1:1 CRM systems using Pepper & Rogers IDIC methodology• Produced detailed reports on marketing performance and ROI• Developed and executed marketing and strategic plans• Brand development, web site traffic growth, web site UI and advertising revenue• Developed brand strategy… Show more • Developed product marketing deliverables, including sales tools, market requirements, value propositions, competitive positioning for existing and future products and services• Designed and implemented 1:1 CRM systems using Pepper & Rogers IDIC methodology• Produced detailed reports on marketing performance and ROI• Developed and executed marketing and strategic plans• Brand development, web site traffic growth, web site UI and advertising revenue• Developed brand strategy and statistics systems• Strategic Consulting, including business plan & sales strategy development• Comprehensive database management and migration from to Oracle & Crystal Reports Show less

Pompano, Fl

• In charge of the complete marketing operations for Louisiana, Alabama, Mississippi and Florida markets• Responsible for interviewing, hiring, training and performance appraisal of a staff of 31 including a telemarketing center• Responsible for strategic planning and advertising• Analyzed and reported marketing strategies and effectiveness• Designed, managed and reported on three (3) DMDR – direct mail / direct response –campaigns per quarter including mail, telemarketing, and… Show more • In charge of the complete marketing operations for Louisiana, Alabama, Mississippi and Florida markets• Responsible for interviewing, hiring, training and performance appraisal of a staff of 31 including a telemarketing center• Responsible for strategic planning and advertising• Analyzed and reported marketing strategies and effectiveness• Designed, managed and reported on three (3) DMDR – direct mail / direct response –campaigns per quarter including mail, telemarketing, and e-mail• Managed contracted public relations firm• Managed a $1.1 million marketing budget• Increased marketing effectiveness by 175%, while reducing costs by 25% Show less

Pompano Beach, Fl

• In charge of the complete marketing operations for the Florida market• Responsible for interviewing, hiring, training and performance appraisal of a staff of 31 including a telemarketing center• Responsible for strategic planning and advertising• Analyzed and reported marketing strategies and effectiveness• Designed, managed and reported on three (3) DMDR – direct mail / direct response –campaigns per quarter including mail, telemarketing, and e-mail• Managed contracted… Show more • In charge of the complete marketing operations for the Florida market• Responsible for interviewing, hiring, training and performance appraisal of a staff of 31 including a telemarketing center• Responsible for strategic planning and advertising• Analyzed and reported marketing strategies and effectiveness• Designed, managed and reported on three (3) DMDR – direct mail / direct response –campaigns per quarter including mail, telemarketing, and e-mail• Managed contracted public relations firm• Managed a $1.1 million marketing budget• Increased marketing effectiveness by 175%, while reducing costs by 25% Show less

Miami/Fort Lauderdale Area

• Created and maintained a database to keep track of sales, inventory levels and shipments.• Trained and developed sales personnel• Developed sales presentations for major customer meetings throughout region• Managed and responded to request for proposals (RFPs)