As a Creative Director, I specialize in developing and executing strategic campaigns tailored for the U.S. Hispanic market, ensuring cultural relevance and creative excellence.Jumex US & XOT Energy: Led creative direction to elevate brand positioning, creating campaigns that authentically connect with the Hispanic audience.Conagra Brands (Del Monte, Hunt's, Act II): Directed creative strategies and executions for key product lines, driving engagement and visibility in competitive markets.My role includes managing creative teams, conceptualizing campaigns, overseeing production, and ensuring alignment with both brand goals and audience insights.

As Digital Creative Director at Wunderman Thompson (now VML), I led innovative campaigns for renowned brands, merging strategic insights with creative excellence to deliver measurable and impactful results.Volkswagen (VW): Directed the digital creative strategy, managing multidisciplinary teams to craft engaging campaigns that strengthened brand identity and audience connection.Other Key Accounts: Spearheaded creative projects for Shell, Chimex, and 3M, ensuring innovation and consistency across digital platforms.Global Warming Series for The North Face: Conceived and executed this award-winning campaign, recognized both nationally and internationally for its creativity and bold messaging on climate awareness.Beyond client work, I served on the Wunderman Thompson Regional Council, contributing to regional strategies, creative alignment, and the development of innovative methodologies across LATAM markets.My time at Wunderman Thompson (now VML) sharpened my ability to align business objectives with groundbreaking creative visions, resulting in award-winning campaigns and measurable brand impact.

As a Creative Director at Dentsu, I managed 360° campaigns for top-tier brands, balancing strategic thinking with innovative execution across multiple platforms.izzi Telecom: Led comprehensive campaigns for one of Dentsu's most prominent accounts at the time. Oversaw the creative process from TV materials to digital platforms, delivering fully integrated strategies that resonated with audiences and reinforced the brand's market position.Audi: Focused on digital-first campaigns as Creative Lead, spearheading impactful launches for new models in Mexico. This included high-quality audiovisual productions and innovative social media strategies that showcased both cutting-edge creative thinking and flawless execution.Other Key Accounts: Worked with Adidas, collaborating on diverse projects that highlighted the brand's unique identity and connected with its target audience.My role at Dentsu involved leading multidisciplinary teams, ensuring creative excellence across all deliverables, and consistently driving results that elevated brand presence and engagement.

As a Creative Director at Grey, I led the development of creative and strategic direction for an extensive portfolio of brands, seamlessly integrating traditional and digital media to deliver impactful campaigns.Key Accounts: Nokia Mobile, Coca-Cola, Pantera Fresca, Sodimac, Falabella, Nutresa, P&G, Gas Natural Fenosa (Naturgy), HSBC, Suburbia.Team Growth: Successfully scaled the creative team from 3 to 16 members within a year, fostering collaboration and elevating the agency's creative output.Global Recognition: Won 2 shortlists at Cannes Lions 2019 for the impactful "DIY For Puerto Rico" campaign, among other accolades.GOALS & RECOGNITIONS:Cannes Lions 20192x Shortlist / Promo & Activation / DIY For Puerto RicoCírculo Creativo 2020Gold / Promo & Activation - Public Good / DIY For Puerto RicoGold / Content & Entertainment / DIY For Puerto RicoSilver / Media - Best Use of Stunts / DIY For Puerto RicoBronze / Digital, Social, and Technology in Social Media / DIY For Puerto Rico

As Digital Creative Director at Anónimo, I developed and implemented creative and strategic campaigns that seamlessly integrated traditional and digital media, driving measurable results and earning industry recognition.Team Growth: Expanded the digital creative team from 1 to 10 members over three years, fostering a collaborative and high-performing environment.Award-Winning Work: Led the creation of groundbreaking campaigns, including Instaclass and Noloquiero.mx, which earned multiple awards at prestigious festivals such as The One Show, Círculo Creativo MX, FePI, and El Ojo de Iberoamérica.Key Accounts: Worked with major brands including Interlingua and Coca-Cola Company, delivering innovative solutions across social media, mobile, and digital platforms.GOALS & RECOGNITIONS:The One Show 2016Merit Award / Social Media - Innovation in Social Media / Instaclass (Interlingua)Merit Award / Mobile - Advertising on Mobile, Devices in App / Instaclass (Interlingua)Círculo Creativo MX 2015Gold / Social Media Creativity - Social Media Pieces / Instaclass (Interlingua)Gold / Own Media Creativity - Websites & Microsites / Noloquiero.mx (Coca-Cola Company)Silver / Online Campaigns - Best Online Advertising / Noloquiero.mx (Coca-Cola Company)Silver / Social Media on Mobile - Best Use of Social on Mobile / Instaclass (Interlingua)Silver / Innovation in Social Platforms / Instaclass (Interlingua)Silver / Digital Products & Services / Instaclass (Interlingua)Bronze / User Experience & Content / Instaclass (Interlingua)FePI 2015 (Festival de la Publicidad Independiente)Silver / Digital Innovation - Mobile & Advergaming / Instaclass (Interlingua)El Ojo de Iberoamérica 2015Shortlist / Mobile Content / Instaclass (Interlingua)Shortlist / Social Media Actions / Instaclass (Interlingua)Shortlist / Best Local Idea - Mexico / Instaclass (Interlingua)

Key Accounts: Librerías Gandhi, Powerade, SEAT, Porsche, Tequila José Cuervo Especial, Bohemia Beer, Interlingua, Coca-Cola, Pinturas Behr, Pizza Hut, Heinz Ketchup, Salsa Tabasco.Social Media Expertise: Created innovative social media strategies for brands including Clorets, Bubbaloo, Pizza Hut, Claromúsica, Claroideas, Salsa Tabasco, Heinz Ketchup, Heinz Papillas, and Soluciones Telcel.Teamwork & Leadership: Collaborated with multidisciplinary teams to deliver campaigns that connected with audiences and reinforced brand identities.GOALS & RECOGNITIONS:Account Wins (2014):Bubbaloo MéxicoHeinz MéxicoEl Sol Festival 2015Bronze / Mobile Communication Actions / Instaclass (Interlingua)Bronze / Social Media Communication Actions / Instaclass (Interlingua)Shortlist / Social Media Content / Instaclass (Interlingua)El FIAP 2014Gold / Beyond-the-Banner / Quisiste Decir (Librerías Gandhi)Bronze / Beyond-the-Banner / Instagandhi (Librerías Gandhi)El Ojo 2013Bronze / Applications & Interactive Tools / Quisiste Decir (Librerías Gandhi)Shortlist / Social Media Actions / Instagandhi (Librerías Gandhi)El Sol Festival 2013Silver / Social Media Pieces / Instagandhi (Librerías Gandhi)Bronze / Best Use of Internet - Mobile / Quisiste Decir (Librerías Gandhi)IAB Conecta 2013Bronze / Social Media / Maroma Electoral (Tequila José Cuervo Especial)Shortlist / Social Media / Quisiste Decir & Fotos para Leer (Librerías Gandhi)Círculo Creativo MX 2011Bronze / Dynamic Banners / Matrimonio No Deseado & Embarazo No Deseado (Big Boy)Bronze / Interface Design / Anónimo (Corporate Website)Bronze / Corporate Website Design / Anónimo

As part of the creative team at ROLL, I contributed to the development of creative and strategic campaigns, integrating traditional and digital media for renowned brands such as Prodigy MSN, Coca-Cola, Lipton, Ciel, Fanta, Cerveza Indio, Ford, Jarritos, and Xbox.

As an Art Director at A6, I developed creative campaigns across digital and traditional media for brands such as Clorox-ArmorAll, Dell, Intel, Sony Ericsson, Hasbro-Monopoly, Banamex, and 3M. My work contributed to multiple award-winning projects recognized by Effie, Painani, and Amauta for excellence in marketing and direct communication.GOALS & RECOGNITIONS:EFFIE Plata: Acelera tus Fantasías (2008) / Calle ArmorAll (2009)Painani Oro: Marketing On-Line Viral (2009) / E-Marketing (2008)Painani Plata: Correo Directo (2008) / Activación de Marca (2009)Painani Bronce: Correo Directo (2009) / Sitio de Promoción (2010)Amauta Oro (2): Marketing Directo e Interactivo (2008-2009)Amauta Bronce (2): Personalización / Internet Email Marketing (2008-2009)