Carlos Fernández De Cañete Saliquet Email & Phone Number

Madrid, Es

Madrid Y Alrededores

- Strategically steering brand and product initiatives with a focus on providing critical sales actions which involve meticulous consideration of product assortment, weighted distribution, product mix and pricing strategies with the objective of building a robust value proposition per channel/key customer while generating substantial business impact for both parties.- Driving market share, NS and GP growth by strengthening customer relationship through profitable opportunities and solutions discussions; guiding trade marketing, Retail and Distribution sales teams on commercial product strategy and premium product penetration.- Accountable of shaping Y1-Y5 Iberia growth plans and responsible for the BP P&L evolution and annual targets based on budget optimization and allocation decisions across marketing and sales activities.- Responsible of advising cross functional teams on specific actions to keep/grow share of business according to market inputs and consumer behavior trends with our products – Product shelf, availability and price guidance.- Monitoring market sell in/out data and competitor performance, providing explanation on market evolution over time and corrective recommendations (Nielsen, GFK panel).- Conducting monthly business reviews with regional and local stakeholders identifying new growth opportunities/risks.- Omnichannel campaign implementation and product positioning on retailers, eRetailers and Pure Players enhancing key products.- Collaborating with EMEA team to communicate and address regional pipeline development needs into local organization.

Madrid Y Alrededores, España

- Lead the sales eCommerce strategy for Iberian Market – B2B (SaaS) and B2C.- Perform short and long-term sales forecasts for online sales, meeting the Annual Operation Planning while ensuring to uphold channel’s profitability - P&L responsible.- Online customer acquisition and trade terms negotiation focused on maximizing revenues and profit.- Identify, define and execute relevant platform Online and Retail sales propositions according to business needs to drive sell-in / sell-out providing tactical differentiation while optimizing efforts through efficiency enhancement and cost reduction.- Leading pan European Retail and Distribution negotiations collaborating with pricing/supply teams to implement templates into customer’s operations (trading price waterfall): volume bonus, net price, invoice prices and cash discounts.- B2B BPX bridging the gap between I.T, Scrum Team and business professionals focused on improving websites value proposition meeting both, internal and customer expectations, by designing and implementing new solutions to enrich purchase experience.- Partnering with internal stakeholders (Sales, Pricing, Marketing, Operations, Finance, Legal) to ensure outstanding management of all market inputs to deliver the best Customer Experience and understand new feature needs towards building out the roadmap and vision to bring those features to life in a fast-paced environment.- Using customer feedback, market analysis and data driven decision making to define and execute product strategy.

Madrid, Madrid, España

- Managing global Product category catalogue, driving operational reviews and establishing a structured rhythm of the business, leading comprehensive business analyses encompassing revenue, customer, and market metrics.- Demonstrating proficiency in vendor selection, management, and strategic planning process management, ensuring optimal efficiency and alignment with organizational objectives.- Spearheading the development and implementation of sales plans per territory together providing accurate sales forecasting. Aligning GTM strategy with distinct roles and components for enhanced synergy.- Providing critical support in the evolution, integration, and implementation of processes to effectively manage and sustain rapid business growth, meeting revenue and organizational objectives.- Playing a pivotal role in directly supporting the Head of Global Sales, contributing to planning initiatives, and ensuring operational performance across the sales function.

Ciudad De México Y Alrededores, México

- Serving as the liaison between the corporate sales and corporate supply business models, leading a 9-member team.- Overseeing all operations within the Mexico office, assuming responsibility for profit, revenue, and quality targets. Agreeing on annual budgets and producing detailed business operating plans in accordance with monthly performance reports.- Crafting and implementing effective sales strategies, accomplishing assigned objectives, and maximizing revenue opportunities through the development of new business for Mexico's sales team.- Identifying, cultivating relationships, and managing dealings with new and existing key suppliers in the market for Mexico's supply team.

Ciudad De México, México; Santiago De Chile; Lima, Peru

- Leading the corporate sales strategy in Peru, Chile, and Mexico.- Orchestrating the implementation of a new business line in Peru and Chile.- Guiding sales generation efforts for B2B and ABC1 consumer portfolio in North, Central, and South America, including trade terms negotiation and leveraging own SaaS app.- Proactively identifying new business opportunities and conducting strategic market analyses in the Americas.- Ensuring loyalty and effectively managing the needs of the premium consumer portfolio.

Madrid Y Alrededores, España

- Advising on risk assessment and market targeting within the insurance players.- Allocating and negotiating risks for assured markets with customers in the EBIT range of €100 to €500 million.- Managing portfolio renewal processes, identifying new prospects, and generating leads for business growth.- Enhancing capabilities through continuous learning and staying abreast of industry trends for high-quality brokerage services.

Madrid Y Alrededores, España

- Performing competitive analysis reports, analyzing sales and product strategies.

Bachelor Of Business Administration (English Language) - Bba, Field: Business Strategy And Organization

Bachillerato, Cc.Ss

Elementary / High School