Proven managerial track record sourced in CPG marketing and new product development environments, further on, expanded to overall business running at local, regional and global basis. Multi-continent business exposure: CE, ME, US & Latam. Experience developed at both B2C and B2B levels. Direct responsibility generating and operating products, brands and businesses from initial and research & prospecting stages through communication, launch and marketing. Teamwork oriented with strong implementation and follow-up abilities and full understanding of key financial processes: P&L accountability. Acumen of analytical, strategic, leadership, negotiation and managerial skills & achievements: a senior performance-oriented manager able to convert an integral vision to business realities. Fluent English and SpanishSpecialties: FMCG, CPG, food & beverages, consumer research, general management, team building & leadership, P&L, start-ups, leadership, negotiation, marketing, B2C, B2B, advertising, ATL, BTL, product launching, international business, commercial.
Ceim-Camara De Empresas De Investigacion Social Y De Mercado
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Gerente GeneralCeim-Camara De Empresas De Investigacion Social Y De MercadoArgentina
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General ManagerCeim-Camara De Empresas De Investigacion Social Y De Mercado Jul 2012 - PresentArgentina
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PartnerB & W Recursos Creativos Jan 2012 - PresentBuenos AiresPartner
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Director Marketing BuIpsos Feb 2007 - Jul 2011ChileGeneral management of the Marketing business unit -50% of total company revenue and profit-, leading client relationship at every level. Leadership of a team of 15 professionals and executives in both, qualitative and quantitative sides of the business. Executive committee member; accountable for BU’s P&L -
Country Director Bases ArgentinaThe Nielsen Company Mar 2003 - Jun 2006ArgentinaDefinition of sales & marketing plans. Support direction and development of a team of 12 direct and indirect reports; accountable for P&L of operation
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International Marketing DirectorCepas Argentinas (Gancia/Bacardi-Martini Argentina) Oct 1996 - Jun 2001Argentina Based: Global PositionIn charge of strategic planning, positioning, consumer research, marketing & communications development, product launching and leading the commercial operation of the company in the international markets. The position reports to the CEO and supervises a team of 10 professionals in the marketing & sales areas. -
New Products ManagerCepas Argentinas (Gancia/Bacardi-Martini Argentina) Mar 1992 - Sep 1996ArgentinaDefinition, leadership and execution of the new product development and innovation strategic plan. -
Product ManagerGrupo Catena Zapata Dec 1987 - Feb 1992ArgentinaManagement of marketing and communication for the products/brands in charge
Carlos E. Ferro Rocca Skills
Carlos E. Ferro Rocca Education Details
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Dirección De Empresas -
Comunicación Social-Publicidad-Marketing
Frequently Asked Questions about Carlos E. Ferro Rocca
What company does Carlos E. Ferro Rocca work for?
Carlos E. Ferro Rocca works for Ceim-Camara De Empresas De Investigacion Social Y De Mercado
What is Carlos E. Ferro Rocca's role at the current company?
Carlos E. Ferro Rocca's current role is Gerente General.
What schools did Carlos E. Ferro Rocca attend?
Carlos E. Ferro Rocca attended Universidad Del Cema, Universidad Del Salvador.
What skills is Carlos E. Ferro Rocca known for?
Carlos E. Ferro Rocca has skills like Advertising, Account Management, Analysis, Branding, Business Development, Team Building, Consulting, Business Analysis, Communication, Product Development, Microsoft Office, Strategy.
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