Brand Executive, Designer And Founder
Mont-Royal, Quebec, Ca
1. Created an exclusive branding concept by conducting thorough industry and market trend analysis to take ideas and bring them to a quantifiable form of realisation.2. Head Designer of over ten collections to date.3. Director of Sourcing, Quality Control and Logistics. Highly experienced in Asia sourcing activities as well as South America textile development.4. Sales Director for Hip and Bone resulting in million dollars in sales per year and the opening of over 80 Canadian and global accounts. Exceeded targets achieved through persuasive sales strategies, distribution and trade-shows participation:(Magic Las Vegas, Tranoi Paris, Liberty NYC & Las Vegas, Pitti Uomo Florence, Premium Berlin, Chic Beijing, Showrooms Shanghai).5. Established a strong e-commerce outlet, with worldwide clientelle and led all marketing activities to create a Social network and Following of over 50.000 users.6. Lead all brand activity from inspiration, trend forecasting, design, fabric testing, pattern creation, sample making, sourcing, manufacturing, packaging, quality control, importation, delivery, inventory management and collections. 7. Directly in charge of staff from all departments (sales, accounting, marketing, shipping) and designating dynamic work roles by providing tasks and responsibilities with evaluative guidelines for progress.8. Created content catalogs, PR outreach programs, Web Strategies, Marketing Campaigns, Brand Collaborations with successful outcomes.9. Managed all celebrity and VIP accounts as well as collaborative efforts with other brands such as: Del Toro, Reebok and Amazon and exclusive publicity from artists such as Jay-Z, Kanye West, Ryan Gosling, Justin Bieber and several major athletes.10. Fully lead Asia expansion with 3 prime location retail flagshipswww.hipandbone.com