Carlos Guevara Email & Phone Number

Nicaragua

As the Director of Paid Media at Adborg, I’m responsible of leading and overseeing all paid media strategies and initiatives. I’m responsible for managing the development, execution, and optimization of paid media campaigns across various platforms, ensuring alignment with client goals and business objectives. I collaborate with the team, manage client relationships, and drive the overall performance and growth of paid media accounts.

Manage a portfolio of Google & Facebook Ads PPC clients, which includes the Optimizations, Reporting & Overall Budget Management. Also had the opportunity to manage programmatic Display, Video & CTV ad campaigns for a handful of clients.

Led a team of 9 digital marketing specialists overseeing multiple accounts, where we fulfilled partner’s requests including but not limited to: Timely creation of PPC campaigns in Google Ads & Microsoft Advertising, account optimization, cases fulfillment via Salesforce and ongoing projects.

• Created Pay-Per-Click (PPC) campaigns for a variety of industries in Google Ads & Microsoft Advertising, including campaign structure, keyword research, ad copy and ad extension creation.• Helped structure the campaign creation process and establish the appropriate turnaround time for each campaign.• Revamped Pay-Per-Click (PPC) Campaigns in Google Ads & Microsoft Advertising to meet White Shark Media's best practices.

• Provided Digital Marketing Solutions to help small & medium sized business owners succeed in Google Ads & Microsoft Advertising.• Managed a portfolio of clients, serving as the main point of contact in charge of creating and implementing digital marketing strategies.• Created customized reports, dashboards & in-depth analysis of Pay-Per-Click (PPC) performance.

Under a short-term contract, responsible of:• Supervise distribution center operations, making sure we meet our Fill rate goals.• CPG & POP Material Inventory Control, keeping track of SKU's alongside Brand Managers for a better product management.• Pallet Management: Cost-efficient strategies to reduce pallet pooling costs.• Undertake Key Performance Indicators (KPI's) Evaluation in weekly meetings: Measuring team's productivity - individually and as a whole.

Managua, Nicaragua

• Improve work Methods and Procedures.• Workload Analysis and Manpower Planning• Write and edit standard Operations Procedures manuals.

Managua, Nicaragua

• Completed a Time and Motion Study in CCN repair workshop.• Increased productivity and reduced wasted time in CCN repair workshop.• Analyzed flowcharts and standardized processes in CCN repair workshop.• Recommended Cost-Effective alternatives to different processes.

Managua, Nicaragua

• Completed sales via PC.• Provided customer service via E-mail and telephone.• Advised customers on product options.

Master'S Degree, Management, Distinction

Postgraduate Certificate (Pg Cert), Logistics And Operations Planning

Bachelor Of Science (B.S.), Industrial Engineering

Magna cum Laude