A seasoned specialist in marketing, trends, and consumer behavior, active since 1999 in areas ranging from comms strategy, branding, artificial intelligence, and user experience. I serve as the Head of Strategy at One, a Publicis Groupe company, assisting brands to become more relevant, promoting deeper connections with their consumers.Some of the brands I've collaborated with throughout my career include Pepsi, Lenovo, Electrolux, Bradesco, Next, Garnier, Nutrisse, Belvedere Vodka, and Accor Hotels.I am a life-long curious and multifaceted individual, attracted to everything that’s out of the ordinary. In love with understanding the unfolding of cultural trends and how they affect society. I have a sharp focus on technology and how it integrates into people's lives, serving as an 'enabler' for new behaviors and preferences. I look at the world as a never-ending possibility to grasp what makes people tick.