Carlos Hernán Martinez Garzon Email and Phone Number
General Manager | Vice President of Finance | Strategic Planning Director | Financial Management Business Administration Professional specializing in Finance and International Business, and bilingual MBA holder in Spanish and English with over 15 years of experience strategically directing financial, operational, commercial, and planning areas within the retail, economic, and public utilities sectors.Demonstrated leadership skills in implementing commercial strategies and identifying new business opportunities and market niches while meeting sales and profitability budgets. Strategically directed operational, logistical, distribution, technology (I.T.), and financial processes to ensure targeted growth.Solid track record in corporate strategic planning, designing resource management strategies, financial operations, investments, structuring bank credits, and resource acquisition schemes for required financing. Additional experience as a lecturer in MBA and finance specialization at national and international levels.Strategic leader with strong analytical skills and excellent ability to simplify complex issues and provide logic and process-based solutions. Methodical and organized in style with a proven ability to drive the growth of companies in highly competitive markets. AREAS OF EXPERTISE Strategic Planning Project Leadership Contract Negotiation KPI Management Banking Relationships Business Structuring Regulatory | Compliance Mergers and Acquisitions (M&A) Process Innovation Business Partners Strategy Operational Excellence Financial and Strategic Consulting
Up Value
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Consultor Estratégico – Miembro Junta DirectivaUp ValueBogotá, Bogota, Co
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Strategic Consultant – Board MemberUp Value Jan 2022 - PresentBogotá, Distrito Capital, Colombia• Strategic and Financial Consultant with a solid track record in advising various companies in retail, technology, and services sectors. Specialized in developing strategic plans that drive corporate growth and enhance operational efficiency.• Successfully implemented the restructuring of financial liabilities exceeding $2.000 million in Promonovelty SAS, fostering financial stability and sustainable growth.• Extensive experience in tax planning, ensuring the optimization of financial resources and regulatory compliance in changing environments.• Expert in creating comprehensive corporate business plans, from conceptualization to implementation, ensuring long-term viability and success for companies like Calzado San Polos S.A.• Demonstrated success in implementing strategies that add value and improve the competitive position of companies under my guidance. Highlighted ability to obtain resources and investors in startup environments.• Board Member in General de Aceros and Promonovelty SAS.• Member of advisory committees of the Bogotá Chamber of Commerce.
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General ManagerCalzado Spring Step Jun 2019 - Dec 2021Bogotá, Distrito Capital, Colombia• Led a significant increase in sales in 2019, exceeding 18%.• Successfully negotiated with strategic suppliers, resulting in a procurement of $12.500 million during the season, with margins close to 50%.• Developed and executed vital strategies to ensure the organization's survival during the pandemic, maintaining nearly 1,000 direct jobs and strengthening alliances with over 100 suppliers.• Effectively led the implementation of the rescue plan under Law 1116, approved by the Superintendency.• Directed the comprehensive administration and management of over 300 real estate assets, including successful sales, leases, and acquisitions.• Responsible for formulating and directing the company's strategic and operational processes, ensuring alignment with corporate objectives and efficiency maximization.• Implemented and developed action plans, establishing control measures, and monitoring to ensure the achievement of set goals and objectives.• Ensured shareholder value generation by executing profitability and long-term sustainability strategies. -
Administrative And Financial ManagerCalzado Spring Step May 2011 - May 2019Bogotá, Distrito Capital, Colombia• Headed the administrative and financial processes of the company, including Treasury, Accounts Receivable, Accounting, Costs, Financial Planning, Budgets, Taxes, Systems, General Services, Purchases, and the co-branded card.• Successfully implemented the budgetary process for the last five years, ensuring efficient financial management aligned with corporate objectives.• Led the implementation of International Financial Reporting Standards (IFRS/NIIF), ensuring compliance with international standards and improving transparency in financial reporting.• Implemented an ABC Cost structure allowing detailed analysis by store, region, category, and product line, optimizing strategic decision-making.• Successfully led the team responsible for implementing the SIESA ERP system, improving operational efficiency and data integrity.• Negotiated and structured agreements with banks to define short and long-term debt, ensuring healthy and sustainable financial management.• Implemented a corporate analysis including WACC calculation, optimal capital structure, ROIC, financial management indicators, and comprehensive company valuation.
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Budget Unit LeaderEmpresas Publicas De Medellin Nov 2009 - Feb 2011Medellín• Led the integral process of planning, elaboration, execution, and control of the company's budget for approval by the Board of Directors.• Participated in the team that managed the development and approval of the Corporate Business Plan 2007-2015, the same team that achieved the issuance and placement of bonds worth $95,000 million.• Through coordinated work with my team, I optimized operational costs and expenses to achieve an EBITDA margin of 48% in the 2007 fiscal year.• Led the consolidation process of financial statements at the corporate group level, improving transparency and effectiveness in financial reporting. -
Especialista FinancieroOpciones Estrategicas Oct 2008 - Nov 2009BogotáPlaneación Financiera y elaboración de modelos financieros para la valoración de proyectos de diferentes sectores como construcción e hidroeléctrico, elaboración de indicadores de gestión y valoración, planeación tributaria, estructura de capital, estimaciones macroeconómicas, elaboración de sensibilizaciones, consecución de recursos financieros e intermediación ante la banca, presentación de resultados a grupo directivo.• Hice parte del equipo que realizó la planeación financiera y el modelaje para la Hidroeléctrica Ituango.• Realice la planeación financiera y la evaluación de proyectos como Centros Comerciales, Hoteles, Zonas Francas y Otros Para Conconcreto S.A.
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Financial Planning ManagerEmpresas Públicas De Medellín - Epm May 2004 - May 2008Bogota - ColombiaResponsable de la elaboración y seguimiento del plan de negocios corporativo, evaluación de metas corporativas, Medición y análisis del retorno de la inversión del accionista, valoración de la compañía, elaboración y revisión permanente del presupuesto y su ejecución, análisis económico de proyectos corporativos, administración de la ejecución y seguimiento del modelo de costos ABC, planeación de la estructura de caja, estructuración corporativa del costo de capital, elaboración y aplicación de modelos económicos, elaboración periódica de informes de gestión, seguimiento de indicadores críticos. Formé parte del equipo que gerenció el desarrollo y la aprobación del Plan de Negocios Corporativo 2007-2015 Logré a través de un trabajo coordinado con mi equipo optimizar costos y gastos operacionales para alcanzar un margen EBITDA, del 48% en el ejercicio del año 2007.
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Profesional Financiero – Dirección De InterconexiónEmpresa Nacional De Telecomunicaciones – Telecom May 2000 - Jun 2003Bogota - ColombiaResponsable por la formulación y evaluación de proyectos de inversión de Telecomunicaciones referentes a Interconexión nacional e internacional, elaborar modelos económicos aplicados al sector, elaborar conceptos económicos relacionados con temas de interconexión y con el sector de telecomunicaciones, administración de contratos de interconexión suscritos con operadores nacionales. Determinar parámetros y estrategias de negociación para los contratos de interconexión con los diferentes operadores de telecomunicaciones, teniendo en cuenta los aspectos técnicos, legales, financieros y regulatorios vigentes.• Hice parte del equipo que desarrolló y ejecuto el primer POP de la compañía en Estados Unidos.• Integre el equipo que alcanzó negociaciones económicamente beneficiosas para la compañía con operadores internacionales.
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Director ComercialFinanciera Bermudez Y Valenzuela S.A Oct 1995 - Jul 1999Bogota - ColombiaResponsable por la dirección comercial de las oficinas Santa Bárbara, Unicentro y Sucursal Principal encargado de efectuar la gestión comercial a través del portafolio de servicios ofrecido mediante los diversos productos como captación de recursos a través de CDTs, Fondo Común Ordinario, operaciones de mercado secundario, colocación de recursos a través de modalidades de crédito como: corporativo, de consumo, de vehículos, hipotecario y tarjeta de crédito, mantenimiento de clientes corporativos• Obtuve en varias ocasiones junto con mi equipo de trabajo, premios por ser la oficina con mayor índice de eficiencia en la obtención de metas comerciales
Carlos Hernán Martinez Garzon Education Details
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Master Of Business Administration (Mba) -
Especialista En Finanzas Y Relaciones Internacionales -
Administrador De Empresas
Frequently Asked Questions about Carlos Hernán Martinez Garzon
What company does Carlos Hernán Martinez Garzon work for?
Carlos Hernán Martinez Garzon works for Up Value
What is Carlos Hernán Martinez Garzon's role at the current company?
Carlos Hernán Martinez Garzon's current role is Consultor Estratégico – Miembro Junta Directiva.
What schools did Carlos Hernán Martinez Garzon attend?
Carlos Hernán Martinez Garzon attended Universidad Externado De Colombia, Universidad De La Sabana, Escuela De Administración De Negocios.
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