Carlos Gomez Email & Phone Number

United States

• Leader of the Category Management Team responsible for xxxM Euro business across all SDA Categories in the Europe, Middle East, and Africa Region for KitchenAid Global• Set the Strategy for the EMEA Region Go to Market Strategy Product Assortment, Pricing and Promotions with a goal of delivering profitable growth in the region• Responsible for my team's collaboration across key cross functional teams including Sales, Finance, Brand, Marketing, Global Product Development, Demand Planning, and Supply Chain• Part of the Senior Leadership Team in the EMEA KitchenAid Region

• P&L Ownership of the US KitchenAid Small Business - $1B+ in retail retail dollars• Delivered record year in 2020 & 2021 despite COVID Supply Chain disruption - double digit EOP growth Y/Y• Complete ownership of the the US Region Go to Market Strategy across the KitchenAid Small Appliances categories spanning Channel Strategy, Product Assortment, Pricing and Promotions to delivery profitable growth in the region• Lead a team of Merchandising Managers & work closely across key cross functional teams including Sales, Finance, Brand, Marketing, Global Product Development, Demand Planning, and Supply Chain

• Developed the Major Appliance Ecommerce Strategy for Whirlpool Corporation resulting in the launch of the Direct to Consumer Business in 2019• Developed the Major Appliance Etailer and Marketplace Strategy for Whirlpool Corporation spanning the Sales, Brand, Operations, and Supply Chain Organizations• Product Managed the launch of Affirm Consumer Financing, Social Sign On across the Whirlpool’s Direct to Consumer sites generating an improved customer experience with 7.8% of usage across all orders in 2020• Lead development, alignment, and execution of the Organizational Change Management relating to the launch of Whirlpool Corporation’s Direct to Consumer Business• Core member of the Desired Consumer Experience Team tasked with developing the foundational framework for Whirlpool Corporation to follow in order to have a consumer centric approach across the entire end to end consumer journey• Lead the discussions and negotiations with new Ecommerce only retailers interested in selling Whirlpool Corporation Major Appliances (Amazon.com, Wayfair.com, Walmart.com, & Houzz.com)

• Product Owner leading the transformation of the B2B Ordering Portal (WebWorld to Whirlpool Portal) which generates $2.3B of annual revenue for North America Sales• Lead the development of the new Whirlpool Corp Business to Business Digital Transformation Strategy for US, Canada & Mexico• Developed, trained and launched the Whirlpool Corporation Co-Op Advertising Policy impacting all US Retailers• Managed a Direct Report who drove the launch and implementation of Tableau reporting throughout the entire Sales Organization in North America

• P&L Ownership for $41M+ of the Whirlpool Corporation Consumables Business (Water Filtration & Cleaners)• Lead the team transformation from a Traditional centered business approach, to a Omnichannel & Digital approach• Developed and Executed the Promotional and Marketing Strategy across In-Store and Online businesses• Owned the execution and launch of all of the Amazon Media Group and Amazon Marketing Services advertising • Lead the Amazon.com transformation, growing 550%+ in categories where the marketplace was declining• Exceeded 2016 Profit Plan in Units, Net Sales, and Profitability

Seattle, Wa, Us

• P&L ownership for the $260M Direct (1P) Mobile Electronics Business• Grew the Bluetooth Speaker category by 100%+ Y/Y, gaining significant market segment share• Managed the Mobile Electronics relationships between Amazon and key vendors like Apple, Bose, Samsung, LG, SanDisk, iHome, JBL, Sony, & Philips• Developed and executed the promotional and marketing strategy to increase Amazon Market Share in the category• Created Joint Business Plans with my vendors to achieve profitability goals for both Amazon and key vendors

Benton Harbor, Michigan, Us

• Side by Side Refrigeration (Oct – May 2012) & Front Load Laundry (July – Oct 2011)• Part of the team that manages Whirlpool Corporation’s 915K unit Side by Side Refrigeration Business• Led the developed marketplace analysis leading to new Plan-to-Sell for Side by Side Refrigeration• Owned competitive GAP & marketplace analysis developing action plans to optimize the performance of our products versus our marketplace competitors

Benton Harbor, Michigan, Us

• P&L Ownership of the $175M Cooking Business conducted between Whirlpool Corporation & Sears • Exceeded performance goals 231K Units (+13% vs Plan) & $23.2M in EOP (+16% vs Plan)• Developed & Executed the Sears National Promotional & Advertising Strategy• Lead the negotiations with the Cooking Buyer, gaining 1,000 incremental floor spots

Benton Harbor, Michigan, Us

• P&L Ownership of the $19M Business conducted between Whirlpool Corporation & Howard’s Appliance, a Key Account for Whirlpool Corporation• Exceeded plan by 4% in 2009, with the least aggressive programming versus the competition• Planned Promotions, Advertising, and Sales Contest with Buyer in order to drive Whirlpool business

Benton Harbor, Michigan, Us

• Managed a 12 person entry level sales team covering the Southern Pacific Region which included all of Southern California, Hawaii, Arizona, & Las Vegas• Team consisted of 6 Whirlpool Sales Reps & 6 MarketStar Sales Reps covering 620 stores• Developed two members to get promotions into larger Sales Roles within the organization

Benton Harbor, Michigan, Us

• Graduated from the in the Maytag Corporation Sales Training Academy and placed in LA Market• Managed a variety of accounts escalating in size in the Los Angeles Region & Hawaiian Islands• Owned the relationship with one of the Largest accounts in the LA Market, Warehouse Discount Center ($10M+) in Annual Sales• In addition, worked with National & Independent Accounts in the region to drive incremental sales for Whirlpool• Exceeded annuals sales goals set by regional Sales Directors for each of my accounts

Master Of Business Administration - Mba

Bachelors, Economics, Spanish