Led a cross-functional team in accelerated end-to-end commercial development project leveraging an entrepreneurial mindset, critical design thinking, and lean start-up methodologies to develop and test an animal-free dairy beverage in real market conditions and present to the Executive Leadership Team.

▫ Conduct regular store visits to 70+ retail accounts in metro Atlanta to perform shelf maintenance, execute new item speed to shelf, ensure display compliance, and manage on-shelf availability of entire Nestlé portfolio.▫ Develop and manage relationships with store decision makers and distributors to provide recommendations and sell incremental displays, incremental volume, and promotional surveys.▫ Analyze store POS data, sales goals, promotional opportunities, and market performance through strategic business planning to align sales objectives with store objectives.▫ Number 5 ranking in country on NRS sales scorecard thru 2022.▫ Consistent growth of Year over Year sales in accounts since 2020. (Kroger, Walmart, Tartget) 103% YOY for 2022.▫ Sold over $550k and achieved 178% of sales goal in 2022 in Publix accounts.▫ Collaborate with Nestlé stakeholders and business partners to share business insights and strategies throughout the nation while using Power BI, IRI and Nielsen reports.▫ Events Chair for Nestlé Latino Network Employee Resource Group▫ Nestlé Leadership Development PILOT Program Member▫ Research & Development Accelerator Project Member

IMG LIVE is an experiential marketing agency that connects brands to fans through LIVE experiences. We leverage the LIVE medium to transform brands into living, breathing things... uniting passions through interaction while engaging and growing fan followings.▫ Collaborated with internal account teams and clients to create over 20 live events all over the United States.▫ Event activation execution while managing on-site staff at music festivals, sporting events, and tradeshows.▫ Assisted in the development, brainstorming, and delivery of marketing programs.▫ Financial budgeting and reconciliation of all projects.▫ Administrative duties included processing invoices and purchasing production assets.

LakePoint Sporting Community is a premier sports vacation destination. With more than 1,300 acres featuring state-of-the-art sports venues for more than 40 of America’s favorite sports, and 5 million square feet of mixed-use development, LakePoint promises to be the premier destination for the travel sports lifestyle. Located in Emerson, Georgia, LakePoint Sporting Community will be one of the world’s largest and most unique Amateur Sports Complexes. LakePoint is organized into five distinct villages that work together to create the ultimate sports tourism destination. More than just sports, the complex will offer 5 million square feet of mixed-use commercial development, including extensive retail, hotel, office, entertainment and medical components.• Oversaw set-up and break-down of events as large as 2000 participants and attendants. Events include baseball and basketball tournaments as well as concerts, fundraisers and Harlem Globetrotters training camp. • Served as liaison and assisting with tenant and vendor coordination for events at LakePoint facilities.• Managed and led 25-30 part-time operations employees each event.• Completed financial reports on event operations including concessions, parking, ticketing, etc.• Performed administrative duties including invoicing, staffing employees and coordinating meetings.

• Increased sales over 12% each month by providing technological services including wireless and wired products.• Managed 20 local small business accounts while promoting AT&T services in community activations.• Provided exceptional customer experience for over 100 AT&T customers weekly.• Primary ambassador for Spanish, French, and Italian speaking customers in East Cobb retail location.• Social Media Chair for "Hacemos"- AT&T Latino Business Resource Group.

Octagon is the world’s largest sponsorship consulting practice and a pioneer and leader in athlete and personality representation and management. With more than 800 employees globally, Octagon manages/influences billions in worldwide sponsorship rights fees and activation. We work with hundreds of blue-chip corporate clients, more than 800 Athletes & Personalities clients, and manage more than 13,000 events per year. Leading stakeholders in the sports and entertainment world continue to look to Octagon to provide leadership in understanding fans’ passions and how these insights can build more effective, efficient and measurable marketing programs.• Oversaw on-site experiential sponsorship footprint and managed brand ambassadors at twenty six college football activations leading to the generation of over 28,000 leads and a year over year increase of 5% for Allstate• Coordinated and executed tour logistics such as set-up/breakdown, consumer registration, premium distribution, fan engagement and maintenance of all tour elements• Responsible for creating daily recaps and post event reports used to provide key insights and recommendations to the client• Assisted with end-of-year reports, results and key insights for developing creative and innovative ways to improve the messaging and effectiveness of the mobile tour and Allstate Sugar Bowl

• Executed a 90-day mobile, retail marketing program in Publix stores across AL, GA, and SC. Moved over 5,000 sponsor products to include, Kraft, Mio, Oscar Mayer, Planters, Jell-O, Georgia Lottery, and Capri Sun.• Crafted the annual 2014 "Year in Review" sponsorship yearbook.• Presented weekly sponsorship recaps at marketing department meetings.• Created rules and regulations for gift with purchases.• Executed game day promotions with the Novelis 'Rise Up and Recycle' campaign.• Executed contractual obligations for partners.• Helped manage various social media platforms and create social marketing strategies.• Managed over 50 athlete, cheerleader, and mascot appearances.• Executed corporate hospitality for sponsors and VIP's during training camp, gameday, the 2014 NFL Draft, and Friday Night Lights.• Contributed to several Atlanta Falcons community service initiatives.

• Responsible for selling general season tickets to companies & individuals via phone prospecting, personal appointments and event networking.• Generated over $80,000 in ticket sales revenue for the team.• Made 60-80 calls per day to businesses and individuals who have shown interest in Falcons ticket packages.• Utilized current prospects to generate referrals.• Performed game day duties such as overseeing the Falcons lead generation program, and assisted with on-field group activities.• Provided hospitality to season ticket holders at games and special events.

• Created copy for MLB Community Annual Report.• Communicated with all 30 MLB Clubs on various league-wide community programs and projects.• Participated in and assisted in community events during 2013 All-Star Week in New York.• Prepared for RBI Jr. Classic and RBI World Series with logistics and event management.

•Sold season tickets for athletics programs including Men’s and Women’s Basketball.•Provided hospitality efforts by entertaining and assisting school staff, coaches, boosters and VIP guests in basketball and baseball games.•Logged statistics for Men’s Baseball program at games using Statcrew Software.•Assisted on-air talent at basketball games with statistics and in-game research.•Assisted in game operations for 2011 NCAA Women’s College Cup at KSU Stadium.

• Served as brand ambassador for Atlanta Braves.• Promoted the Braves organization through grassroots marketing, interact with fans, and sell game tickets. • Oversaw silent auctions for Atlanta Braves Foundation on game-days.• Assisted with Braves Caravan and batting practice for corporate partners.

•Developed and presented a multicultural marketing plan to improve and increase Atlanta Braves presence in multicultural communities. •Expanded and strengthened relationship with Key Strategic Partners (i.e. the Latin American Association, The Coca-Cola Company, Turner Broadcasting, Univision Atlanta, Children’s Healthcare of Atlanta)•Designed and led youth baseball and fitness clinics at Turner Field and Latin American Association facilities.•Translated press releases and signage to Spanish, assisted players/families with translating in camps, clinics, community events•Coordinated community events and career days at various elementary schools.•Assisted with Atlanta Braves alumni’s weekend and events (i.e. John Smoltz HOF Night)•Led effort to promote Civil Rights Games in Latino/multicultural community

• Provided guest relations by answering questions for guests.• Assisted with ticket sales.• Guided tours for guests.