Hired to manage, develop, and maintain multiple commercial warehouse complexes in an effort to grow the rental business, and increase its profitability, and tasked to supervise all major company renovation and maintenance projects. SUCCESSES & RESULTS:● Spearheaded the development and roll-out of an innovative marketing campaign that maximized portfolio asset performance.● Successfully coordinated execution of multiple high-value property build-outs and upgrades to enhance marketability and position of assets.● Earned recognition for maintaining properties at a high 98% capacity with low turnover through on-target advertising, professional networking, and excellent tenant relations.● Successfully turned around the high delinquency rate by effectively communicating with tenants and improving the process for collecting, tracking lease payments, and effectively executing evictions when required. ● Successfully increase profitability by tracking all below-market lease contracts to their expiration, and successfully negotiating each new renewal contract at the prevailing market rate. ● Increased occupancy from 70% to 98% in all company-owned South Florida warehouse facilities and increased overall portfolio portability by 25%. ● Reduced overall maintenance expenditures by 30%.● Reduced the overall past due balances by 45%

Sales and Marketing professional with expertise in cultivating and maintaining relationships, assessing situations and implementing action, motivating individuals and groups, approaching challenges with creative thinking, and social media/marketing. Skilled in building rapport and lasting relationships with a diverse customer base and staff at all levels.

Sales & Marketing Leader with more than 20 years of experience in business and finance experience securing funding for commercial and residential properties in the South Florida market. A proven revenue generator proficient in identifying and satisfying customer needs, with oral and written fluency in Spanish.An experienced sales professional specialized in pairing customers with proven, reliable and affordable financing solutions.

Recruited to develop relations with channel vendors and Value Added Resellers (VAR) to, promote our service offerings, establish brand awareness, and train B2B sales teams to increase the sales of remote and on-site tech support services. SUCCESSES & RESULTS:● Established working contractual sales relationships with most major technology value-added resellers and directly managed relationships with PCM, IT Savvy, and SHI. ● Developed working relationships with and provided sales support and training on best practices, product knowledge, services solutions, sales, customer support, and order fulfillment to over 600 B2B sales agents in the continental United States, Canada, and Puerto Rico.● Increased B2B Channel services sales revenue by 60% YOY by implementing a B2B Sales agent training program, email marketing campaign, and agent reward program for all channel partners and VARs.

Promoted to launch, manage, and market the services category and the TECH SERVICES brand. Mentored, motivated, and managed 400 National B2B and B2C sales team members by developing and executing award-winning sales strategies and procedures that consistently increased revenues, improved profit margins, and built overall brand value. SUCCESSES & RESULTS:● Developed the go-to-market assortment of service offerings for the Tiger Direct, Global, and Comp USA brands.● Instructed 550 B2B agents on best practices, product knowledge, services solutions, sales, promotion, customer support, and order fulfillment.● Developed, Managed, and supervised the IT Service and Solutions team providing them guidance with lead generation, pipeline management, marketing, vendor selection, customer service, service fulfillment, and sales support.● Achieved a B2B services revenue of 3.5 million with a 20% increase in profitability year over year by 2017.● Increased services revenue from $1.8m in 2012 to $2.5m in 2013.

Promoted to the Marketing team to increase sales, brand awareness, and product knowledge of ASUS brand systems to all the North American SYSTEMAX B2B sales teams by way of effective product management, marketing, and training in procedures, services, and support. SUCCESSES & RESULTS: ● Drove a sales increase for an under-performing brand from $ 1 million to $10 million in a two-year period by educating the sales teams and buyers on the documented superiority and reliability of ASUS systems versus the category leaders.● Improved marketing ROI and increased budget by reallocating funds to on-site sales team training, promotions, incentives, and support. ● Expanded the role of a typical product champion to include customization services for product modification in order to facilitate the allocation of products to the B2B sales force.● Strengthened the ASUS Mobile Systems product portfolio for the corporate, government, and educational customer verticals by identifying core needs and current product limitations to ASUS.

Actively managed B2B sales for 250+ customer base and prospecting for new customers through outbound calling and e-blasting to establish relationships and to identify purchasing patterns and potential product needs in order to maximize frequency and size of orders.

Established the new Miami office for sales & marketing to 20 regional accounts, agencies, and wholesalers. Supervised the inventory management of the Miami distribution center. • Surpassed team sales goal of $2 million per month by end of the first full quarter through aggressive marketing and telephone promotion.