- Responsible for communication, branding and marketing actions for all company’s products- Branding strategy and brand repositioning;- Reformulation of communication and marketing processes seeking to attract and retain students- Management of online and offline campaigns focusing on lead generation; Inbound & Outbound- CRM operation and customer lifecycle- Workflow automation processes, Lead Management- Management of multiple departments: Design, Creation, Internal communication, Events and Endomarketing- Endomarketing, sales campaigns and relationship with employees

Responsible for the strategic plan of communication, Branding, Media and marketing Creation and management of digital campaigns for Social Media (Facebook Ads, Linkedin Ads and Google Ads) as well as content production.Development and Management of all Group’s websites (Corporate, Corporate and Schools) – Design, UX and UI. Support on development of the App "Liga Online" seeking new features and improvements in UX.Creation of a trial campaign for the app, having more than 40,000 downloads in 5 months.

Responsible for agency’s retail accounts in Rio de Janeiro, acting in a multidisciplinary structure (Media, Creation, Content, Planning and BI).From briefing to the plan’s execution, always targeting at customer satisfaction. Budget control, production management and quality control. Responsible for improving and managing customer relationships through effective communication or marketing actions.- Marketing Strategy Development- Insights and competitor’s analysis - Control of the Workflow - campaigns approval and Implementation Schedules

Responsible for marketing’s online and offline calendar Diagnosis and evaluation of the competing market through the mapping of opportunities and risks;Elaboration, management and approval of advertising campaigns and media strategy aligned with the commercial and institutional strategy;Interlocution with Ad agency, E-commerce and Merchandising areas;Management and control of cooperated funds from suppliers and marketing budget;Cultural sponsorship projects and relationship with government agencies and philanthropic entitiesInternal production of weekly catalog in magazine format; (Creation, revision and finalization)Social Media management and customer’s relationship management;Production of personalized content through partnerships with digital influencers / bloggers from various areas;Internal Customer Service (Endomarketing campaigns including sales incentive campaigns and actions for relationship with employees).Reformulation of Marketing and Communication processes , as well as the internal channels of the company;

Advertising and Media Planning seeking results in sales and awareness of the brand;Management of Advertising agency's account Preparation and execution of the Marketing strategic plan Brand repositioning and recall actionsReformulation of creative strategy and brand positioning;Media Relations Management / Press Relations;Event production to encourage salesStrategic actions for all company's areasSupport to Customer's Relationship area (SAC and Ombudsman)Creation of Total Service Project "Bem Fácil", which reduced Procon's actions against the company by 50%;IBRC/Exame Award for "Company with Best Recovery in Customer Service Ranking in 2012" at the national level.

Support for all the Internal Communication of the CompanyDevelopment of Internal marketing actions (endomarketing)Management of Corporate and Institutional's Communications .Preparation for Managers's events and meetings Reformulation and update of Internal Communication Channels.Production of institutional presentations: content, text and graphics.Actions planning focusing on internal Customer’s Relationship Creation of Communication's schedule and content management over the year

Internal Communication: Responsible for all the graphic work in the CBM team group (Jornal do Brazil, Gazeta Mercantil, Editora Peixes), created and developed some advertising campaigns, logos, content management also responsible for the internal communication channels such as sending out e-mail press/ Weekly intranet clipping: development, launch and maintenance, strategic planning, communication, communication projects.Endomarketing: Development of internal campaigns, special projects and motivational events, actions to improve the organizational climate, promotions.Marketing: Responsible for the restructuring of the Club JB - the graphics, features, contact with customers and subscribers, special offers, exchanges, market strategies and development of promotional campaigns.

This was a social activity promoted by the Government of the State of Rio de Janeiro, the Federal Government and the Archdiocese of São Sebastião do Rio de JaneiroI was responsible for all the project and visual communication for events involving about 10,000 athletes in the entire state of Rio de Janeiro. Some important activities were the creation of logos, banners, leaflets, posters, leaflets, billboards, awards, furniture and more.Another front of work was the planning of the media and advertising program. The monitoring of the artistic and executive planning of the event was also my responsibility.