• Crafted strategic marketing plans (Partner Marketing Plan as A Service) and executed co-branded campaigns with Microsoft business partners in the Americas.• Increased brand awareness and generated new business opportunities through collaborative marketing efforts.• Developed strong relationships with key partners to drive successful marketing initiatives.• Analyzed campaign performance data to optimize marketing strategies and drive results in Microsoft Campaigns in Azure (AI), Copilot, Business Solutions.

Execute America’s Partner Marketing strategy with Intel & Dell Technologies including North America, Canada and LATAM. Oversee annual marketing budgets and accelerate Go to Market Play System partnerships and alliances along with multi-cloud services solutions including building & operating cloud native apps, connect & secure app clouds, run enterprise apps anywhere, automate & optimize apps & clouds, and access any app on any device.

Reporting to the Senior Executive Director of a division of up to 150 people, spearheaded 7 concurrent programs and projects involving up to 5 organizations with conflicting agendas and business priorities. Led interdisciplinary cross-organization project teams of more than 20 individuals towards targeted and scheduled outcomes.Completed 7 Customer Success transformation projects in 6 months and orchestrated a governance model between different teams. Orchestrated enablement and delivery excellence increasing Cloud Consumption Bookings in Azure by 15% and boosted capacity with a new CSAM transformation approach developing technology account plans in line with customer and Microsoft’s objectives. The CSAM program provided defined and structured governance and alignment between customer and partner experience, success, and area organizations with multiple projects that design, build, implement, enable, and measure the transformed CSAM role and ecosystem.Key Accomplishments and Achievements • Coordinated workstreams that transformed Customer Success Account Management and Controlled Field Enablement Adoption in the Americas, EMEA, and AP CSAM Onboarding Immersion, CSAM Onboarding, RSM Landing, and Global Account Enablement• Worked across a broad team of colleagues and stakeholders to build a comprehensive annual Microsoft Partner Business Plan. Drove sales excellence with a sales management pipeline, consumption review, and create regular executive performance reviews• Built and launched Co-Sell Strategy, across horizontal Azure sales plays and Industry Clouds such as Financial Services and Manufacturing. Created alignment between Microsoft and Top GSI Global Strategic Integrators resulting in triple-digit YoY cloud consumption growth

Recognized subject matter expert accelerating Digital Transformation in SMB’s and education segments in the LATAM regions. Delivered 123% of sales goals and grew pipeline revenue 18% in 6 months by executing marketing campaigns that accelerated Microsoft 365, iPaaS and Cloud Solutions in Small & Medium Business (SMB) and education segments.

Worked with different groups and redefined their Partner Programs in the following segments: Strategic, System Integrators, Global, and ResellersKey Project Accomplishments• Improved Bloom Consulting’s retention 37% by redesigning their end-to-end Global Alliance model in VMware in FY21 and providing clear and timely communication regarding project status, timelines, budgets, and risks to executives. Mapped buyer touchpoints to the right content and compelling calls-to-action with data-driven targeting and engagement plans for the partners. In addition, collaborated with key regional, sales, and business stakeholders to identify appropriate partner solution maps• Shared insights on HW Software and Cloud services, GLG Council’s exclusive world insight network of executives and industry experts connecting across fields from our network of approximately 1,000,000 experts• Consulted for European Investment Firms on Cloud and SaaS technology projects. Clients included Guidepoint, Coleman Research, Atheneum, Dialectica (based in Europe)• Assisted Freelan Marketing, a Mexican marketing agency working with SAP, Microsoft and Dell, with revamping their digital demand generation strategies for IT customers achieving 110% attainment in revenue generated in FY19

In partnership with Intel and Microsoft, led end to end marketing strategies accelerating Evar Partners sales in client products (PC, Laptops, Workstations) to Small and Medium Business Customers. Cultivated Executive Level relationships both within Dell and externally with all partners, leading the Dell partnership and being the voice of the customer within Dell Technologies. Collaborated with a diverse set of teams across the company, including professional services, partner/channel sales generating a $1.1B pipeline with 113% growth by leading successful integrated marketing and digital transformation, which included end-to-end multi-touch and multi-channel digital marketing strategy development. Key Accomplishments and Achievements • Secured $142M sales revenue with $52M from emerging Value-added Reseller (VARs) by designing and executing sales and marketing campaigns with Intel and Microsoft to support product launches• Presented quarterly results to Microsoft, Intel, and Dell executives with specific Marketing KPI’s, including sales, pipeline, leads closed, and social media KPI’s• Increased enterprise and client solutions revenue 24% YoY through planning and execution of heroes’ events

In partnership with Intel and Microsoft, led full lifecycle marketing strategies accelerating demand generation in client products (PC, laptops, Workstations) for the LATAM Region. Effectively collaborated with key regional, sales, and product line-of-business stakeholders identifying appropriate client solutions.Managed the complete product lifecycle for assigned demo programs as well as creating a variety of content and collateral to support programs that effectively positioned Dell’s client solutions. Planned and managed the overall marketing program budget ($352M) including proof of spend and execution for partner funds along with identifying, tracking, and reporting on KPI’s.Key Accomplishments and Achievements • Led the design and launch of the Client Solutions marketing annual portfolio plan and achieved >100% of sales increases from FY 2011 to FY 2015• Grew revenue $304M (137%) and surpassed YoY pipeline target 21% by effecting multi-channel marketing tactics that improved client solutions market share• Achieved 114% of budget for FY 2013 and 18% YOY growth in the mergers and acquisitions of Dell Software Group, while leading the demand generation pipeline and conversion metrics in the region contributing to achieving a 2X revenue increase

As a member of the Worldwide Licensing Group, planned and rolled out a successful implementation of unique global marketing programs and campaigns within Microsoft Enterprise worldwide to boost license sales in SaaS and financing products. Led the transformation to services and SaaS software solutions devices by driving a culture of deployment, consumption and usage. Created and managed messaging, positioning, customer-facing marketing collateral, and digital presence focused an enterprise customers. In addition, collaborated with Product, Analyst Relations, and Public Relations teams to tell our story and position Azure in media and industry analyst reports.Key Accomplishments and Achievements• Drove engagement and marketing strategies that attained $1B targeted enterprise bookings in FY 2009 with 43% growth over 2008• Increased sales of SaaS programs 24% in FY 2009 by establishing and strengthening long-term relationships and leading successful contract negotiation through new channel marketing program with cloud services providers• Defined and executed gap analysis and marketing strategies, transforming ISV prospects through Azure adoption processes

Responsible for worldwide key sales processes including opportunity and pipeline management, and deal-based forecasting in 13 regions. Drove significant improvement on business insight and sales process execution along with the transition of incubation services into mainstream sales through partners and the direct field salesforce. Enhanced licensing sales by assessing and reviewing drivers and factors impacting successful relationships with Sales teams globally.Key Accomplishments and Achievements• Secured $18.2B in sales support, accelerated 20% YoY pipeline coverage and CAGR by 10% within 2 years via the development of new sales processes• Identified and completed 98.6% of account plans in enterprise customers in close collaboration with the company’s sales organization.• Consistent over achievement of quota - >120% annually

Coordinated the monthly rhythm and pipeline review of the business for the EPG regional director, that included Andean, Mexico, Brazil, Southcone Central America and the Caribbean for the $900M business.

Worked as the liaison between Microsoft and industry partners for Accenture in Brazil and Mexico to accelerate projects to implement windows servers in large customers.