Reporting to the European VP for Commercial Excellence, i am designed the Capabilities Strategy and Implemented a training academy that supports more than 600 talented employees, with more than 12 workshops available

Reporting to the Iberian General Manager, I led the definition and implementation of the new operation in Portugal of Coty (after the merger with P&G), with intervention in the creation of the new team and office, commercial integration of contracts, management of more than 10 brands (originated from 3 different companies, being one of the few countries in the world with 3 axys), design of the annual business plan and management of the operating income (P&L). Brands: Hugo Boss, Escada, Gucci, Lacoste, Calvin Klein, Chloe, Marc Jacobs, Davidoff, Roberto Cavalli, Balenciaga, Bottega Venetta, Cerrutti, Tiffany, Lancaster (Sun and Skin), Burberry (Fragrances and Makeup)

Reporting to the Iberian General Manager, I led the commercial direction of the Portuguese Prestige Division of P&G (luxury fragrances) managing a department of 25 people. In my position I had three areas of responsibility on the country: Commerical Leadership (Managing the commercial teams, being responsible for the objective and budgeting of the country's sales); Leadership of the Trade Marketing team (Managing the teams and budgets associated with the brands); Functional Leadership (having also over my management the finance and logistics teams, the management of various corporate areas - Training, salary management, talent, etc.).Launching a new product in the Hugo Boss brand (new male and female line) considered one of the best sales results in the world, making the number one brand in the country in the years 2015 and 2016.Launching of brands not present in Iberia (James Bond and Christina Aguilera), in which I led the development of the launch with the central teams, as well as the operationalization of the launch in Portugal.Brands: Hugo Boss, Escada, Dolce&Gabanna, Gucci, James Bond, Christina Aguilera, Rochas

Reporting to Commercial Director, I led the business with the biggest luxury customers (Perfumes & Co, Sephora, Douglas and El Corte inglés), having as responsibility to negotiate the annual business plans with customers, coordinate the sales teams and implement the launches in the various stores of the chains. I had in this position a team of 7 people reporting to me.

Reporting to the Team Leader, I managed the largest retail client (Sonae) working with MCH (hygiene and beauty, food and bazaar) and Electro (Worten) Companies.Implemented the annual business plans and coordinated the various teams (internal and customer) for excellence in the execution in the stores of the brand plans.Brands: Fairy, Tide, Ariel, Neoblanc, Swiffer, Pringles, Duracell, Gillette, Oral B, Pantene, Herbal Essences, H&S, Bellady, ShockWaves

Reporting to Trade Marketing Director , I was the responsible for the management in Portugal of the brands of Fabric Care and Home cleaning, which accounted for approximately 30% of the turnover on that date.In July 2006 I received a "Recognition Share", a prize offered to individuals who contributed the most to the development of the business and the organisationBrands: Ariel, Tide, Bold, Neoblanc

Reporting to the administrator, I was responsible for the creation and implementation of the marketing department for point of sale activations (promotion, implementation, replenishment, merchandising). I had in this position a team of 2 elements and various agencies.

Reporting to the head of sales, I integrated the sales team with responsibility for the management of hypermarkets, supermarkets and cash and carry on the North of the Country. Additionally, I assumed the recruitment of the Campus at oPorto.