Carlos A. Macho Guevara

Carlos A. Macho Guevara Email and Phone Number

Co-Founder and Chief Marketing Officer @ Joblanders
Barcelona, CT, ES
Carlos A. Macho Guevara's Location
Barcelona, Catalonia, Spain, Spain
Carlos A. Macho Guevara's Contact Details

Carlos A. Macho Guevara work email

Carlos A. Macho Guevara personal email

About Carlos A. Macho Guevara

Brands are, in essence, their followers. My passion is to create meaningful bonds between brands and their consumers

Carlos A. Macho Guevara's Current Company Details
Joblanders

Joblanders

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Co-Founder and Chief Marketing Officer
Barcelona, CT, ES
Website:
joblanders.com
Employees:
7
Carlos A. Macho Guevara Work Experience Details
  • Joblanders
    Co-Founder And Chief Marketing Officer
    Joblanders
    Barcelona, Ct, Es
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  • Joblanders
    Co-Founder & Chief Marketing Officer
    Joblanders Dec 2024 - Present
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  • Youplanet
    Chief Marketing Officer (Cmo) - Youplanet Group
    Youplanet Jan 2023 - Nov 2024
    Barcelona, Cataluña, Es
    Leading the Marketing team along with the functional teams of Growth, Art, Comms, and Creativity at Youplanet Group.Accountable for the group's campaigns, creative campaigns for clients, communications strategy, and positioning of the Youplanet brand.Working for clients like Vinted, Estrella Galicia, Nestlé or MediaMarkt.
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  • Wallapop
    Head Of Brand & Communications
    Wallapop Jul 2019 - Jan 2023
    Barcelona, Es
    During my last 3 years in Wallapop leading the brand team, I facilitated the transformation of the brand and leaded a +15 people team. I was accountable for the brand strategy, campaigns supervision, media brand investment, and social media content and influencers relations. In these 3 years, we went from a functional brand to a emotional purpose-driven brand. We reached a 99% of brand awareness in Spain and sustained the business growth with the brand impact. Also, we received sector recognition with more than 25 advertising awards from 2021 to 2023, including best brand srategy with ‘Lo hecho, hecho está’, best Branded content ‘Cambios’ and best campaign with ‘LHHE’. Wallapop brand was also in the top 15 most creative brands in Spain in 2021 and 2022.
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  • Wallapop
    Brand & Communications Manager
    Wallapop Sep 2018 - Jul 2019
    Barcelona, Es
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  • Wallapop
    Content Marketing Manager
    Wallapop Nov 2014 - Sep 2018
    Barcelona, Es
    Responsible for content marketing (Channels: CLM, in-app content, social media, newsletter).In charge of social media strategy, coordination and creation. In-app content strategy and development of Magazine concept for Spain. Content curation and team management of designers and freelance copywriters. Coordination of 360 campaigns on Wallapop channels like in-app content, newsletter, and Social. Copywriting and planning of CRM & push messages. Collaboration on influencers communication plan.
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  • Universitat De Barcelona
    Docente En El Postgrado E-Leadership & Digital Management Empresarial E Institucional
    Universitat De Barcelona Mar 2021 - Dec 2022
    Barcelona, Barcelona, Es
    Profesor de los módulos de estrategia de marca, creatividad y storytelling.
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  • Universitat De Barcelona
    Docente En Máster En Dirección De E-Commerce Y Marketing Digital
    Universitat De Barcelona Feb 2020 - Sep 2022
    Barcelona, Barcelona, Es
    Profesor de social media sobre estrategia, creatividad y gestión de crisis.Curso académico 2019/20 y 2020/21.
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  • Euncet
    Docente En Postgrado De Marketing Digital
    Euncet Jul 2019 - Dec 2019
    Terrassa, Barcelona, Es
    Clases en el módulo de social media sobre estrategia, creatividad y gestión de crisis. Cursos académicos 2018/19 y 2019/20.
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  • Doubleyou
    Social Media Manager; Nike Football Spain
    Doubleyou Jul 2012 - Nov 2014
    Barcelona, Cataluña / Catalunya, Es
    Run social media channels for Nike Football Spain.Content creation and copywriting, campaign implementation, community management, web creation through Adobe CQ5, brand monitoring for Iberia Market through Sprinkl and Opal.
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  • Doubleyou
    Social Media; Kit Kat | Nike Basketball
    Doubleyou Mar 2014 - Oct 2014
    Barcelona, Cataluña / Catalunya, Es
    Run social media channels for Global Nike Basketball in Spanish.Run social media channels for Kit Kat Spain. Content creation, campaign implementation, community management and brand monitoring.
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  • Value Retail
    Redactor Publicitario | Copywriter
    Value Retail Feb 2012 - Nov 2014
    Bicester , London, Gb
    Redactor publicitario externo de campañas online y offline de la Roca Village y las Rozas Village. Creación y desarrollo de conceptos en colaboración con el equipo de Marketing de la empresa. Redacción de textos de emailing y piezas publicitarias.Online and offline copywriting for advertising campaigns at La Roca Village and Las Rozas Village. Concept development in collaboration with Marketing department.
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  • 021Studio
    Redactor Publicitario
    021Studio Jan 2012 - Sep 2013
    Barcelona, Barcelona, Es
    Redacción de campañas online para Grupo Expo Hoteles a través de 021Studio.Redacción de textos online y offline para varios clientes. Desarrollo de conceptos.Online copywriting for Expo Grupo Hoteles and Resort (5* Hotels holding) via 021Studio. Concept development.
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  • Al-Jazeera Sport Channel
    Documentalista Y Editor | Documentalist And Editor; Arab Games 2011
    Al-Jazeera Sport Channel Nov 2011 - Dec 2011
    Qa
    MEDIALUSO. AJMax IPDirector Coordinator and Media Manager. Promotions development and conceptualization. Tagging video content and playlist editing.
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  • Gol Televisión
    Logger, Documentalista Y Editor | Logger, Documentalist And Editor;
    Gol Televisión Sep 2009 - Oct 2011
    Tagging video content with IPDirector and TDClient: Live and prerecorded broadcast games. Top 10 editing.
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  • Media Luso
    Media Manager, 2011 Rio De Janeiro Peace Games
    Media Luso Jul 2011 - Jul 2011
    MEDIALUSO. RioMax IPDirector Coordinator and Media Manager. Tagging video content and playlist editing.
  • Al-Jazeera Sport Channel
    Documentalista | Documentalist; Afc Asian Cup Qatar 2011
    Al-Jazeera Sport Channel Jan 2011 - Jan 2011
    Qa
    Preparación y gestión de una base de datos a través de IPDirector, para la catalogación y gestión de las imágenes generadas durante la Asian Cup 2011.MEDIALUSO. Asian Cup 2011 database set up and managing with IPDirector. Promotions development and conceptualization. Tagging video content and playlist editing. Medialuso.
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  • Blauter Produccions
    Diseñador Y Responsable De Comunicación | Designer And Media Manager
    Blauter Produccions Sep 2008 - Oct 2009
    Diseño corporativo. Redacción de notas de prensa y gestión con los medios. Guionista de obras teatrales.Corporate design. Press release writing and media management. Play script writing.
  • Ràdio Ciutat Vella
    Director Y Locutor Del Programa Cuartocuarta | Radio Speaker
    Ràdio Ciutat Vella Oct 2008 - Aug 2009
    Creación, redacción y locución de contenido para el programa semanal CuartoCuarta sobre cultura. Encargado de la sección musical.
  • Islookingfor.Me
    Ayudante Del Concept Director
    Islookingfor.Me Jan 2009 - Jun 2009
    Barcelona, Es
    Training. Diseño y redacción de algunas piezas on-line. Traducción y corrección de textos.
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  • Working Servicios Hoteleros
    Responsable De Comunicación
    Working Servicios Hoteleros Mar 2007 - May 2008
    Relación con clientes y empleados. Redacción de e-mails y notas corporativas.
  • Diari Avui
    Auxiliar De Redacción
    Diari Avui Jun 2006 - Oct 2006
    Redacción de noticias en la sección de deportes del diario. Preparación de breves informativos. Realización de reportajes sobre el RCD Espanyol.
  • Tve
    Auxiliar De Redacción
    Tve Feb 2006 - Jun 2006
    Pozuelo De Alarcón, Madrid, Es
    Redacción y locución de piezas para l'Informatiu Migdia y Vespre de TVE Catalunya. Doblaje de reportajes.
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Carlos A. Macho Guevara Skills

Content Management Social Media Marketing Social Media Digital Marketing Marketing Strategy Community Management Facebook Redes Sociales Social Media Strategist Project Management Twitter Blogging Media Management Mobile Marketing Video Editing Journalism Opal Sprinklr Photoshop Final Cut Pro Online Advertising Web 2.0 Seo Email Marketing Television Spanish Corporate Communications Google Analytics Wordpress Premiere Adobe Cq5 Catalan Competitive Analysis Public Relations Adobe Creative Suite English

Carlos A. Macho Guevara Education Details

  • Eae Business School
    Eae Business School
    Project Management (Pmp Certification)
  • Universitat Ramon Llull
    Universitat Ramon Llull
    Publicidad Y Relaciones Públicas
  • Universitat Ramon Llull
    Universitat Ramon Llull
    Periodismo

Frequently Asked Questions about Carlos A. Macho Guevara

What company does Carlos A. Macho Guevara work for?

Carlos A. Macho Guevara works for Joblanders

What is Carlos A. Macho Guevara's role at the current company?

Carlos A. Macho Guevara's current role is Co-Founder and Chief Marketing Officer.

What is Carlos A. Macho Guevara's email address?

Carlos A. Macho Guevara's email address is ca****@****ail.com

What schools did Carlos A. Macho Guevara attend?

Carlos A. Macho Guevara attended Eae Business School, Universitat Ramon Llull, Universitat Ramon Llull.

What are some of Carlos A. Macho Guevara's interests?

Carlos A. Macho Guevara has interest in Human Rights, Environment, Arts And Culture.

What skills is Carlos A. Macho Guevara known for?

Carlos A. Macho Guevara has skills like Content Management, Social Media Marketing, Social Media, Digital Marketing, Marketing Strategy, Community Management, Facebook, Redes Sociales, Social Media Strategist, Project Management, Twitter, Blogging.

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