I lead a high-performing team of Senior Partner Marketing Managers focused on spearheading engagement marketing campaigns that deliver heightened awareness, enrollment, and user engagement with our virtual care solutions. Our efforts translate into a broad spectrum of benefits, including proficient benefits navigation, effective chronic condition management, personalized coaching, access to virtual urgent and primary care, essential mental health support, and the assurance of expert second medical opinions.My responsibilities extend to personally managing the marketing strategies for the largest retail employer in the country and one of the tech industry's major players.

• Managed integrated enrollment marketing solutions for national and global accounts.• Ideated and implemented enrollment and engagement initiatives.• Partnered with cross-functional teams to launch custom B2B2C communication campaigns.• Worked with the Brand Design team to create and enhance enrollment materials.• Analyzed, evaluated, and presented metrics and overall campaign performance to internal teams and external clients.• Lead and mentored the enrollment marketing team and served as Marketing Counsel to Client Success partners.

• Developed and implemented enrollment and engagement marketing communication solutions for Anthem's Medicare Advantage products.• Managed pre-enrollment marketing communications and open enrollment strategies.• Developed and executed custom programs to increase enrollment.• Partnered with sales, compliance, implementation, production, SMEs, and creative studio teams to create enrollment guides, benefits brochures, one-pagers, landing pages, enrollment forms, welcome letters, product fliers, etc.• Managed the creation of enrollment templates and annual Plan Star Ratings (PSR) update. • Served as the marketing lead for Anthem's Hispanic-focused integrated marketing initiative, and trained cross-functional teams on effective multicultural strategies.• Received a Silver Aster Award for Best Multilingual Advertising.

• Strategized, planned, and executed 1M+ customized digital campaigns to reach target audiences in the US Hispanic and Latin American markets. • Secured on-time delivery of creatives, native and social media content before, and during, campaign run. • Managed a team of 17 located in Miami, NY, LA, Mexico, Colombia, and Argentina. • Notable national campaigns: Heineken, AT&T, Home Depot, BlackBerry, Walmart, Lexiva. • Notable global campaigns: Marriott, Pepsi (Alejandro Sanz), and Colgate.

• Produced PSA campaigns that ran on local print, national radio, TV, and digital outlets, achieving a total of over 1000 media hits across traditional and new media. I also was responsible for delivering specific and strategic media plans to help meet fundraising goals.• Developed strategic partnerships and served as the primary liaison between GLAAD and other national and international organizations, community members, and key media contacts.• Conducted media training conferences in the US and Latin America. • Crafted, pitched, and secured open editorials, press releases, and media alerts.