Specialized in Corporate Strategy and Digital Business Transformation, mainly in the Consumer and Industrial Goods industries.

Coded and launched TourMe: your insightful AI travel buddy. Explore, learn, and play the world with just 2 clicks in: www.tourme.appRecruited and led highly skilled 5-person team to NVC finals. Built Board of Advisors with strong expertise in Travel, Entertainment, Data Science, and Artificial Intelligence. 2024 People's Choice Award and New Venture Challenge Finalist at Chicago Booth.

Concentrations in Economics, Entrepreneurship, Finance, and Strategic Management. Finalist at 2024 New Venture Challenge and Winner of People’s Choice Award as Founder of TourMe.Winner of the 2023 Booth’s Venture Capital Investment Competition.Moderator at 2023 Booth’s Emerging Markets Summit.Member of the Entrepreneurship and Venture Capital Club, Latin American Business Club, Soccer Club, and Hiking Club. Co-chair of Booth’s Photo Club.

Specialized in Corporate Strategy and Digital Business Transformation, mainly in the Consumer Products and Industrial Goods industries. Delivered strategic insights and actionable recommendations, facilitating significant improvements in client operations and performance.Attended BCG’s Analytics University to deepen expertise in data science.Co-led Social Impact and Recruiting Office Initiatives.

At our innovative wood sunglasses brand, we proudly collaborate with Mexican communities and renowned Mexican clothing brands. Our unique sunglasses feature hand-crafted native art, blending traditional craftsmanship with modern style. Through a distribution agreement with our retail partner Ay Güey, we have successfully expanded our presence to over 110 retail stores across Mexico.

Successfully launched a pioneering fuel commercialization subsidiary, leading an 8-person team to drive business growth. Directed daily operations with strategic oversight, reporting directly to the CFO.Spearheaded the company’s SAP implementation, streamlining business processes and enhancing operational efficiency. Engineered and executed innovative tax and cash management strategies, significantly improving the company’s financial health.

Led high-stakes negotiations with US refiners and traders to secure fuel supply for Mexico’s first private maritime terminal, Hidrosur. Expertly evaluated and selected optimal suppliers, ensuring maximum value. Partnered with Cargill to craft robust currency and fuel hedging strategies. On the side, transformed a hotel in Mexico City by optimizing its online presence and resolving critical operational challenges, achieving a remarkable ~50% revenue increase and a ~40% OPEX reduction in just two years.

Designed, coded, and launched a mobile app discount marketplace in the App Store, connecting consumers with local merchants in Mexico.Built the app’s website and developed a comprehensive business plan and social media marketing strategy.