Senior Email Marketing Designer
CurrentIn my role as a Senior Email Marketing Designer and HTML Email Developer at TelevisaUnivision, I played a crucial role leading the conceptualization, prototyping, design, and HTML/CSS programming of email campaigns within the VIX streaming platform. My focus was on creating impactful, visually appealing communications perfectly aligned with the objectives of ViX and TelevisaUnivision.Key Responsibilities:· Mockup and Prototype Creation:Utilized advanced tools such as Figma and Sketch to breathe life into creative and strategic concepts.· HTML/CSS Coding:Developed robust code to ensure the functionality and visual appeal of campaigns.· Review, Testing, and Issue Resolution:Ensured the delivery of high-quality communications through thorough review and testing processes, resolving any issues for flawless execution.· Email Campaign Setup in Braze:Efficiently configured email campaigns using the Braze platform to maximize impact and effectiveness.· Template and Module Creation:Designed templates and modules, establishing a style guide to ensure consistency and alignment with the ViX and TelevisaUnivision brand.· Digital Assets Organization:As an expert, coordinated and organized digital assets in various campaigns, including Cross-Channel Messaging and In-App messages for various platforms (iOS, Android, Web, FireTV, Roku, Samsung) for ViX, ViX+, Pantaya, and Blim TV.· Design and Implementation of In-App Messages:Designed and implemented In-App messages used in Premium user acquisition strategies through the ViX App and website.