Carlos M. Herrera Email & Phone Number

Reno, Nevada, Us

Sierra Meat and Seafood is a third generation family business operating five distinct businesses:* Reno Tahoe Meat and Seafood Distributor to Hotels, Restaurants and Institutions* Private Label Manufacturer of Portion Control Meat & Seafood* Manufacturer and Distributor of Specialty and Exotic Proteins* Ranchers of Bison on our 65,000 acre bison ranch in Wyoming* Flocchini Family Provisions, makers of handcrafted sausage and deli meats

Seattle, Washington, Us

For over 75 years, MacDonald Meat Company has been a supplier of high-quality meat products to the wholesale food service industry, servicing the finest restaurants, hotels, and specialty food operations throughout Washington State

Miami, Fl, Us

+600 Employees, 39 countries,$500MM GMV• Boosted Aeropost.com's GMV to $500M by improving delivery and pricing in 38 markets, enabling over 2.5M annual transactions.• Orchestrated the successful acquisition of Aeropost by PriceSmart in 2018 and Click to Collect in 2022, creating shareholder value and growth opportunities each time.• Directed 600 employees in 38 countries, managing +100 retail locations and +10 warehouse operations.• Streamlined processes, significantly cut SG&A and Direct costs, outsourced non-critical functions to third-party providers, and automated repetitive tasks for improved efficiency.• Developed growth strategies that included optimizing operations and expanding the Smart Locker network, facilitating major purchases via local cash or equivalent payments, and creating the first no-questions-asked Returns Policy in the region.• Forged strategic partnerships with industry leaders such as Amazon, eBay, UPS, DHL, PayPal, D.Local, and Banco de America Central.• Integrated four business operations, ensuring a smooth system transition

San Diego, California, Us

$4Bn Revenues, +10K employees, Omnichanel team of 50+ across 11 countries• Built and ran PriceSmart Inc.'s Omnichannel business unit, generating over 5% of total revenues within two years, adding shareholder value.• Managed the COVID-19 crisis by creating and executing the "Click to Collect" service, improving customer convenience, and maintaining operational continuity in severely restricted regions.• Conceptualized and launched PriceSmart.com to diversify revenue streams and strengthen partnerships with last-mile delivery firms such as Uber and Rappi as part of an innovative same-day and next-day delivery strategy for Club Warehouses.• Transformed store operations via new processes, teams, and tech tools, enabling a comprehensive overhaul in response to evolving market conditions.Pricesmart Inc acquired Aeropost in March 2018. Since then, it continued to operate as a stand-alone subsidiary. I served the dual role of CEO of Aeropost and Sr. VP of Omnichannel initiatives for PriceSmart.

Miami, Florida, Us

The Art of Shaving is the market leader in Luxury Grooming products for men with multichannel presence included 130 company owned retail stores across the USA a direct to consumer e-commerce business and franchise locations in Russia.• Worked hand in hand with CO-founders during their earnout period to successfully integrate into the P&G ecosystem.• Skyrocketed sales from $35M to $165M through strategic management of retail stores, e-commerce, and franchises after acquisition.• Significantly expanded operations from 30 to over 100 retail locations across the US, bolstering wholesale and e-commerce distribution channels.• Managed product procurement and led a team of 350, driving sales growth behind geographical expansion and commercial innovation: 4 Elements of the Perfect Shave and Barber Credentialing• Implemented cost-saving strategies for COGS and CAPEX, significantly improving financial performance.

Cincinnati, Ohio, Us

Managed teams of 50+ FTEs in different geographies and levels, from Accounting Clerks to Director Levels.Brands with direct involvement Included: Tide, Gillette, Oral-B, Pampers, Pantene, Venus, Crest, Braun, Right Guard, Gucci, Dolce & Gabana, Montblanc, Fekkai,and ZirhRoles included: Financial Analyst for the Fabric & Homecare categories, Pricing Manager , Customer Team Finance Manager, Integration Leader (M&A), Profit Forecaster, Financial Analyst Grooming Category, Finance Manager Prestige categories.

Caracas, Dc, Ve

Financial Markets Practice Professor at the Economics school; a third year course of around 50 students.

Consultant in charge of Markets and Companies Economics and Financial Variables for advisory on Free Market Practices, Collusion, and Mergers & Acquisitions.Projects included: •Lafarge vs. Procompetencia, (Trial for Market Collusion in the Construction Industry)•Acquisition of Wella by Procter & Gamble (Regulatory clearance for the M&A)

Mba, Entrepreneurship/Entrepreneurial Studies

B.S., Economics

Law, Law

Beef 101, Meat Science

Transformational Growth Program

Diploma, Business Strategy

High School Diploma, Science