Carlos Miranda Email & Phone Number

Brasil

As the CEO of Ideia Vertical I have effectively managed 40+ client accounts, enhancing e-commerce revenue, optimizing operations, and leading a team. • Have established strategic partnerships with some of Brazil's leading e-commerce technology providers, including Totvs, Nuvemshop, and VTEX, resulting in an average cost savings of 20% in acquisition and maintenance expenses for clients. • Identify, develop, and execute training programs for the agency's team and clients, addressing the constant demand for modernization, thus increasing team efficiency.• Lead a team of five project managers and fifteen e-commerce specialists, ensuring that our projects are delivered on time and within budget. Simultaneously foster a collaborative and diverse environment within the team.• Development and implementation of digital marketing strategies for clients across various channels, resulting in an average ROI increase of 17% in the first half of 2023.HARD SKILLS UTILIZED:- CRM: HubSpot, Pipedrive, Notion, Agendor and Calendly.- Artificial Intelligence: Chat GPT, Bard, DALL·E 2 and 3, Jasper, Grammarly, Zapier and Midjourney.- Lead Generation: LinkedIn (Sales Navigator), Appolo.ai, Snov.io, Insightly, Dripify, Lusha, Zoho, Meet Alfred, Linked Helper, MailChimp, ActiveCampaign and AI Chatbots.- Google and Microsoft Tools- Art and Media: Adobe Photo Shop, Adobe Firefly, Canva, Midjourney and Figma.- Collaborative: Slack, Trello, Microsoft Teams, Google Meeting, Skype, Asana, Github and SEMrush.- E-commerce Platforms: Vtex, Shopify, Magento, Nuvemshop and Hotmart.- Marketplaces: Amazon, B2W, Via Varejo, Mercado Livre, Enjoei, and OLX.SOFT SKILLS UTILIZED:- Leadership- Planning- Collaboration- Teamwork- Problem-solving- Analytical thinking- Goal-setting- Client and objective oriented- Cultural awareness- Diversity & Inclusion Oriented- Innovative solutions- Resourcefulness- Adaptability

Brasil

Leveraged the e-commerce expertise to provide strategic insights to over 20 global investment firms and consulting companies through Coleman Research. This facilitated a profound understanding of the consumer goods, retail, and advertising landscape in Latin America, thereby enhancing investment opportunities in the e-commerce sector for these firms. • Conducted all consulting and investment analyses exclusively in English, ensuring effective and comprehensive communication with international clients and partners.• Carried out comprehensive analyses of prominent Brazilian unicorn companies' quarterly results, identifying trends, opportunities, and market quality. These analyses provided valuable insights that guided investment decisions for consulted clients throughout 2021.•Nurtured strong relationships with experts and authorities, enhancing the quality of consulting services and driving a 27% increase in new consulting inquiries in 2021.• Collaborated with risk analysis teams, showcasing analytical and communication skills during my consulting engagements.SOFT SKILLS UTILIZED:- Willingness to learn- Reliability- Transparency - Credibility- Resourcefulness- Adaptability- Planning- Manners- Strong interpersonal and communication skills- Analytical thinking.- Client and objective oriented.- Ability to collaborate- Cultural awareness.- Goal-setting- Attention to detail- Curiosity- Professionalism

Rio De Janeiro

For over 6 years at Flaboutique (CR Flamengo) and more than 14 years at Fluboutique (Fluminense FC), architected and managed end-to-end e-commerce operations, driving sales from zero to an average monthly revenue of R$ 1.2 million in these operations.• Architected and executed this end-to-end project, which involved selecting and implementing the platform and other technological solutions, creating digital marketing strategies, identifying potential product catalog improvements, and more.• Developed and managed all processes involved in building and evolving this project, from selecting and implementing working platforms, to creating digital marketing strategies, identifying potential product catalog enhancements, and devising smarter business policies. This led to an average annual revenue growth of 18% and an average customer engagement increase of 25%.• Developed customized digital marketing strategies, including Email Marketing, Google Ads, Institutional Websites, and Influencers, demonstrating strategy and analysis skills. This resulted in over 900,000 unique monthly visitors in the first two years and continuous growth in the subsequent years.• Leading an eight-person fraud supervision team, innovated by creating a customized scoring system and analyzing up to 3,000 monthly orders in an environment where specialized transaction risk analysis companies did not yet exist for e-commerce. The result was a success rate of over 99.7% in fraud prevention.SOFT SKILLS UTILIZED:- Leadership-Communication- Problem-solving- Adaptability- Analytical Thinking- Innovative Solutions- Collaboration- Time Management- Diversity & Inclusion Oriented- Resourcefulness- Reliability- Client and objective oriented

Rio De Janeiro Area, Brazil

As a professional in the field and CEO, I have had the privilege of creting and transformed SportField, in a major player in Sporting Goods E-commerce in Brazil during the decadade of the 2010s. My experience extends to overseeing operations for MilanBoutique, FluBoutique, SportWest, Loja do Vôlei, BoutiqueAzul, and TriBoutique.My hands-on approach and diverse skill set encompass:E-commerce Project ManagementCRO (Conversion Rate Optimization)BrandingCloud Native E-commerce PlatformsMarketplace SpecializationSocial Media MasteryUI and UX ExpertiseA/B TestingSales Funnels ManagementOmni Channel Retail StrategyLink BuildingCopyright Content CreationBusiness Intelligence AnalyticsCRM (Customer Relationship Management)Digital Media AdvertisingNetworkingSEO (Search Engine Optimization)SEM (Paid Search Media)Google AnalyticsE-Mail Marketing ProficiencyRetail Purchasing for E-commerceLogisticsCustomer Life Cycle ManagementI am dedicated to driving success in the dynamic world of e-commerce, continuously seeking opportunities to leverage my skills and expertise to deliver exceptional results. Connect with me to explore how I can contribute to your organization's growth and success.

Rio De Janeiro Area, Brazil

As the Head of E-commerce for the AC Milan Official Store in Brazil, I've spearheaded key initiatives in digital commerce. My role involved not only high-level oversight but hands-on expertise in critical areas.This operation was the first international soccer club to open an official online store in Brazil.For this project we partned with Adidas and Golden Goal to make this project come tolife.I take pride in steering the success of AC Milan's official store in Brazil, combining strategic vision with practical implementation. My commitment to excellence ensures the effectiveness of our e-commerce operations. Connect with me to explore how my experience can elevate your team and drive further success in the digital marketplace.HARD SKILLS UTILIZED:SEO and SEM Paid Media StrategiesCRO (Conversion Rate Optimization)Crafting Effective Sales FunnelsCreative Copyright Content CreationProficient Social Media ManagementDigital Marketing Content StrategiesCreative and Analytical Project OversightSOFT SKILLS UTILIZED:Leadership: Spearheading initiatives and overseeing teams to achieve strategic objectives.Effective Communication: Clearly conveying strategies and collaborating with cross-functional teams.Commitment to Excellence: Ensuring high-quality performance and a seamless user experience.Innovation: Developing creative solutions and strategies to stay competitive.Analytical Thinking: Utilizing data and analytics to inform decisions and optimize operations.Project Management: Successfully overseeing projects, ensuring timely execution and desired outcomes.Client Focus: Prioritizing customer satisfaction and engagement.Collaboration: Collaborating with internal and external stakeholders for shared success.Adaptability: Adapting to evolving market trends and technological advancements.Problem Solving: Addressing challenges and finding effective solutions to improve operations.

Rio De Janeiro Area, Brazil

As the E-commerce Project Manager for the Brazilian Volleyball National Confederation Official Online Store, I've successfully overseen various aspects of e-commerce initiatives, applying a mix of hard and soft skills. Additionally, we had the privilege of being present during the high-demand times of two Olympic gold medal wins, which significantly boosted our monthly revenue to more than 700,000 reais.Hard Skills:E-commerce Platform Management: Proficiently managed the online store's platform to ensure optimal performance.Inventory and Supply Chain Optimization: Ensured efficient inventory management and a streamlined supply chain.Payment Gateway Integration: Seamlessly integrated secure payment gateways to enhance user experience.User Experience (UX) Design: Implemented user-centered design principles to improve the online shopping experience.Content Management System (CMS): Utilized CMS platforms for efficient content creation and updates.Soft Skills:Strategic Planning: Devised e-commerce strategies aligned with the organization's goals and mission.Empathy: Focused on understanding the needs and preferences of the diverse customer base.Team Building: Fostered collaboration and teamwork among cross-functional teams.Negotiation: Successfully negotiated partnerships and contracts for the online store.Multitasking: Managed multiple projects and responsibilities concurrently to meet objectives.Data-Driven Decision Making: Utilized data analysis to make informed decisions and optimize strategies.Stakeholder Engagement: Effectively engaged with internal and external stakeholders to achieve shared success.Continuous Learning: Stayed updated with the latest e-commerce trends and technologies.Adaptation: Adapted strategies to evolving market conditions and customer preferences.Conflict Resolution: Addressed challenges and conflicts to maintain a harmonious work environment.

Rio De Janeiro Area, Brazil

As the Head of E-commerce for the Clube de Regatas do Flamengo Online Store, I took charge of all decision-making processes for the largest soccer team in Brazil, boasting over 40 million supporters worldwide. In this role, I effectively applied a comprehensive set of hard and soft skills, vital to the project's success:Hard Skills:Online Analytical Processing and Metrics: Leveraged data analytics to inform strategic decisions and measure performance.Digital Marketing: Designed and executed digital marketing campaigns to reach a global audience.Web Design: Crafted an engaging and user-friendly online shopping experience.Omni Channel Strategies: Developed and implemented strategies to integrate online and offline sales channels.Business Warehouse (SAP): Utilized SAP for efficient data management and reporting.Soft Skills:Leadership: Led the e-commerce team and effectively managed project goals and objectives.Effective Communication: Collaborated with cross-functional teams and conveyed strategies clearly.Commitment to Excellence: Ensured the online store's high-quality performance and user experience.Innovation: Devised creative solutions to enhance user engagement and sales.Analytical Thinking: Utilized data and metrics to inform decisions and optimize marketing efforts.Project Management: Successfully oversaw the entire project, ensuring timely execution and desired outcomes.Client Focus: Prioritized customer satisfaction and engagement, catering to a diverse global audience.Collaboration: Worked with internal and external stakeholders to achieve shared success.Adaptability: Adjusted strategies to align with evolving market trends and consumer behavior.Problem Solving: Addressed challenges and found effective solutions to enhance the online store's performance.

Rio De Janeiro Area, Brazil

At the helm of decision-making for the Clube de Regatas Vasco da Gama Online Store, the fourth largest soccer team in Brazil with a global fanbase of over 18 million supporters, my role as an E-commerce Marketing Manager encompassed a wide array of responsibilities. We were able to increase revenue growth by 150% in only four months operating the business and after that keep a stead growth average of 30% each subsequent year. These included:Skills Applied:Strategic Online Analytical Processing and MetricsInnovative Digital Marketing InitiativesCreative Web DesignForward-thinking Omni Channel StrategiesUtilizing Business Warehouse (SAP) for Data InsightsEngaging HTML Email Newsletters and Marketing CampaignsProficiency in SEO (Search Engine Optimization)Mastery in SEM (Paid Media Advertising)My tenure with Clube de Regatas Vasco da Gama's online store epitomizes my ability to not only oversee but actively drive success across a diverse range of e-commerce facets. I welcome the opportunity to connect and explore how my experience can contribute to your team's growth and digital commerce goals.

Rio De Janeiro, Brazil

During my five-year tenure as the Project Manager, Content Creator, and Web Designer for the Fluminense FC Official Website, I played a pivotal role in building and maintaining an online presence for one of Brazil's renowned football clubs. This multifaceted role included:Strategic Project Management to ensure optimal website functionalityCreative Content Creation to engage fans and audiencesInnovative Web Design for an appealing and user-friendly interfaceMy experience with Fluminense FC's official website reflects my commitment to delivering results in the ever-evolving digital landscape. I'm enthusiastic about connecting and discussing how my skills and expertise can contribute to your organization's online success.Hard Skills:Web Content Writing: Crafted engaging and informative content to captivate fans and audiences.Web Design: Designed the website interface, ensuring an appealing and user-friendly experience.PhotoShop: Utilized graphic design tools to enhance visuals and create captivating imagery.Web HTML: Proficiently worked with HTML to maintain and optimize the website's structure.Project Management: Skillfully managed projects to guarantee the optimal functionality of the website.Soft Skills:Innovative Solutions: Devised creative approaches to enhance user engagement and interactivity.Leadership: Guided and motivated the team, driving projects to successful outcomes.Adaptability: Navigated the ever-evolving digital landscape and embraced new technologies.Time Management: Efficiently handled multiple tasks and responsibilities, meeting deadlines consistently.Client Focus: Prioritized the engagement and satisfaction of fans and online audiences.Team Collaboration: Collaborated seamlessly with colleagues to achieve common objectives.Problem Solving: Addressed challenges and implemented effective solutions.

San Francisco Bay Area

During my tenure with a renowned Cookware Company in the US, I achieved recognition as the Best Sales Person among rookies in 1994. This acknowledgment marked the beginning of my journey in the world of sales and customer service. It has been my privilege to bring my passion for customer satisfaction, sales expertise, and commitment to excellence to the e-commerce field. My diverse experiences have provided a well-rounded foundation for my current roles in e-commerce project management, content creation, web design, digital marketing, and analytics. Skills Applied:Communication Skills: In my role, I prioritized effective communication to keep my team aligned. I regularly scheduled team meetings to discuss project progress, shared insights, and ensured everyone was on the same page.Adaptability: I understood that the e-commerce landscape was always changing. I demonstrated adaptability by quickly adjusting marketing strategies in response to shifts in consumer behavior or industry trends. For example, I pivoted marketing campaigns to align with changing customer preferences.Creativity: I applied my creativity when it came to content creation and web design. I brainstormed and implemented innovative ideas to make the website more engaging. This could involve designing interactive features or coming up with unique content concepts that resonated with our audience.Problem Solving: When faced with challenges, like a drop in conversion rates on our e-commerce platform, I leveraged my problem-solving skills. I investigated the issue, identified potential causes, and implemented solutions. For instance, I optimized page layouts and checkout processes to improve conversion rates.Analytical Thinking: I used analytical thinking to enhance our e-commerce initiatives. I analyzed data from marketing campaigns and user behavior to make informed decisions.

Associate, Computer Science

Computer Science

Highschool

Associate'S Degree, French